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The FvF Apartment Berlin
Visions of urban living
Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment
in Berlin is a physical expression of FvF’s onli...
Facts
Centrally located
70 sqm apartment with
modular furnishing and
seating possibilities for
15-20 persons
Fully equippe...
Client Case
A.P.C.
The French fashion company A.P.C. regularly books the FvF Apartment
for their Press Days to showcase th...
Client Case
Weekday
The fashion retailer Weekday invited their international community to
the FvF Apartment, providing an ...
FvF Holiday Pop-Up Shop
On the four Saturdays leading up to Christmas we were hosting our very first pop-up
shop in the Fv...
Book Stand
Claire Cottrell and artist Jordan Sullivan presented a collection of books and printed
matter from BOOK STAND, ...
James Dyson Award
An international design award that celebrates and inspires the next generation of
design engineers. Sele...
Mortlach Whisky
Mortlach Distillery used the private surrounding of the apartment for a personal product
introduction. Acc...
Eldorado Experience
Folch Studio, a Barcelona-based design studio, presented its latest project
“Eldorado Experience” at t...
Beck’s
The FvF Apartment set the stage for a video production for Beck's beer introducing an
event series and a new packag...
FvF Cooks
With the series FvF Cooks, we share our international friends favorite food recipes
and invite them to cook with...
FvF Cooks: Mezcal 

Cocktails and Tacos
From working class staples in Mexico to the higher tiers of refined flavors,
mezca...
• Workshops/Presentations
• Symposia/Readings
• Exhibitions
• Photo/Video productions
• Social gatherings
• Cooking events...
Floor Plan
Entrance
Wardrobe
Bathroom
Kitchen
Dine & Work
Sleep
1
2
3
4
5
6
7
8
9
FvF Apartment
additional rooms
Entrance
...
In a continuous dialogue with an international audience,
we connect the apartment with all FvF publishing activities
and c...
500+
interviews
19k+
photos
60+
videos
70+
cities
150+
contributors
FvF Facts
The global reach of Freunde von Freunden in ...
FvF Website Reach
20k
daily visitors
3 mio
monthly page views
FvF Social Reach
110.000+
followers
12.000+
followers
64.500+
followers
28.000+
followers
Partners
Vitra & Artek | Dornbracht | Burmester | Dallmer | Alape | Miele | Epson
New Tendency | Bless | Ruckstuhl | Aesop...
The Apartment in the Media
Cereal Magazine
Architectural Digest
Cool Hunting
Vogue
LS:N Global
Airows
Home DSGN
Decor8
Location
Centrally located in Berlin-Mitte and easily accessible by public transportation.
FvF Apartment
Mulackstr. 26
101...
If you have any questions, are interested in booking the FvF Apartment
or think we'd make great collaborators, please drop...
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FvF Apartment in a Nutshell

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Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin is a physical expression of FvF’s online publication – a multi-faceted space for friends and partners to gather and express their creativity.

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FvF Apartment in a Nutshell

  1. 1. The FvF Apartment Berlin Visions of urban living
  2. 2. Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin is a physical expression of FvF’s online publication – a multi-faceted space for friends and partners to gather and express their creativity. More information Concept
  3. 3. Facts Centrally located 70 sqm apartment with modular furnishing and seating possibilities for 15-20 persons Fully equipped kitchen, variable bed and bathroom Wireless entertainment including in-wall sound system, projectors and presentation equipment
  4. 4. Client Case A.P.C. The French fashion company A.P.C. regularly books the FvF Apartment for their Press Days to showcase their latest collections. More information
  5. 5. Client Case Weekday The fashion retailer Weekday invited their international community to the FvF Apartment, providing an exclusive sneak peek at their Pre- Spring Collection 2015. Friends, press and online media were invited to explore the pieces in a personal and familiar surrounding. More information
  6. 6. FvF Holiday Pop-Up Shop On the four Saturdays leading up to Christmas we were hosting our very first pop-up shop in the FvF Apartment. A special selection of products culled from the FvF community, alongside some of our very first exclusive collaborations, created especially for the launch of our new online shop was offered. More information Client Case
  7. 7. Book Stand Claire Cottrell and artist Jordan Sullivan presented a collection of books and printed matter from BOOK STAND, an LA-based online art book shop. The event took place over a period of a week and was accompanied by readings and live music. More information Client Case
  8. 8. James Dyson Award An international design award that celebrates and inspires the next generation of design engineers. Selected designers were invited to present their innovations and share their ideas for the future at the apartment. More information Client Case
  9. 9. Mortlach Whisky Mortlach Distillery used the private surrounding of the apartment for a personal product introduction. Accompanied by a three-course dinner, FvF invited selected creatives to discover and enjoy high quality single malt whisky. More information Client Case
  10. 10. Eldorado Experience Folch Studio, a Barcelona-based design studio, presented its latest project “Eldorado Experience” at the apartment. The team stayed at the apartment, sharing
 their adventures during a project presentation for close friends and creatives. More information Client Case
  11. 11. Beck’s The FvF Apartment set the stage for a video production for Beck's beer introducing an event series and a new package design. For photo and film productions, the interior set- up and products can be re-arranged to suit individual needs. More information Client Case
  12. 12. FvF Cooks With the series FvF Cooks, we share our international friends favorite food recipes and invite them to cook with us and present their meals in the apartment. As a new format in our online magazine, we express our love for healthy food and quality eating. More information Client Case
  13. 13. FvF Cooks: Mezcal 
 Cocktails and Tacos From working class staples in Mexico to the higher tiers of refined flavors, mezcal and tacos have been gaining more and more attention in foodie circles and beyond. We invited two friends and connoisseurs to teach us more through several tasting rounds More information Client Case
  14. 14. • Workshops/Presentations • Symposia/Readings • Exhibitions • Photo/Video productions • Social gatherings • Cooking events • Overnight accommodation Other Scenarios
  15. 15. Floor Plan Entrance Wardrobe Bathroom Kitchen Dine & Work Sleep 1 2 3 4 5 6 7 8 9 FvF Apartment additional rooms Entrance Bathroom Work 4,5m2 3,5m2 6m2 17m2 25m2 14m2 4,5m2 7m2 22m2 70m2 35,5m2
  16. 16. In a continuous dialogue with an international audience, we connect the apartment with all FvF publishing activities and create relevant marketing solutions that include concept, content production and involve our creative community. Marketing
  17. 17. 500+ interviews 19k+ photos 60+ videos 70+ cities 150+ contributors FvF Facts The global reach of Freunde von Freunden in numbers.
  18. 18. FvF Website Reach 20k daily visitors 3 mio monthly page views
  19. 19. FvF Social Reach 110.000+ followers 12.000+ followers 64.500+ followers 28.000+ followers
  20. 20. Partners Vitra & Artek | Dornbracht | Burmester | Dallmer | Alape | Miele | Epson New Tendency | Bless | Ruckstuhl | Aesop | Allyouneed | Diageo Vöslauer | Selekkt | Mikili | KPM Berlin | WMF | Distanz | Gestalten Drittel Books | P & T | Marsano | Silo Store | Möve | Punkt. | Weber-Stephen Schindelhauer | Barcomi’s | Dyson | Mono
  21. 21. The Apartment in the Media Cereal Magazine Architectural Digest Cool Hunting Vogue LS:N Global Airows Home DSGN Decor8
  22. 22. Location Centrally located in Berlin-Mitte and easily accessible by public transportation. FvF Apartment Mulackstr. 26 10119 Berlin Germany
  23. 23. If you have any questions, are interested in booking the FvF Apartment or think we'd make great collaborators, please drop Judith Guckler a line at: judith@freundevonfreunden.com or call +49 176 61 33 10 76 +49 302 78 794 90 www.freundevonfreunden.com www.freundevonfreunden.com/apartment/ Contact
  • AlhussainAhmed2

    Oct. 12, 2021
  • AngelaMulia

    Mar. 2, 2017
  • riceforschool

    Jul. 18, 2015

Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin is a physical expression of FvF’s online publication – a multi-faceted space for friends and partners to gather and express their creativity.

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