1. Forever new orleans OUR SOUL, OUR CITY, OUR FUTURE Presented by the New Orleans CVB August 7, 2007

2. SOUL OF THE CITY

3. THE KEY QUESTION: Is the New Orleans Experience the Same? YES! That authentic, sensory experience that people have come to love is alive and thriving. There is no need to wait. The time to visit is now.

6. THE FACTS: NEW ORLEANS TOURISM Hotels 31,500 of 38,000 rooms available; Hyatt opening Fall 2008 Airport 123 flights daily to 37 cities; Air lift scheduled to be at 90% of pre-K levels by the end of 2008 and 100% by 2009 Restaurants 836 open (more than 100% of pre-K total) Conventions 70% of business retained for 2007, 90% for 2008, new corporate business Taxis 1,200 available citywide Cruises The Norwegian Cruise Lines, Carnival Cruise Lines, River Barge Excursion Lines and Majestic America (American Queen) are all sailing from New Orleans.

7. AiRLIFT UPDATE August 2007: 123 flights serving 37 cities 75 percent the number of daily departures and 88 percent the number of destinations; 14,276 seats or 68 percent of Pre-Katrina level of seats per day Air Tran, American Airlines, Continental, Delta Air Lines, ExpressJet, Jet Blue, Northwest, Southwest Airlines, United Airlines, U.S. Airways Express Jet began flying April 30, 2007 non-stop service to Austin, San Antonio, Kansas City, Mo., Birmingham, Jacksonville and Raleigh-Durham with 12 flights per day Southwest Airlines will add 8 additional flights in November 2007

8. NEW FLIGHTS June 2007: ExpressJet: one additional daily nonstop to Austin 50 seats Express Jet: one additional daily nonstop to San Antonio 50 seats Southwest: one additional daily nonstop to Dallas 137 seats United: one additional daily nonstop to Washington (D) 70 seats and one additional daily nonstop to Denver 156 seats July 2007: US Airways: one additional daily nonstop to Philadelphia with 134 seats AirTran Airways: one additional weekend only nonstop to Atlanta with 117 seats November 2007: Southwest: three new daily nonstops to Birmingham ; two additional daily nonstops to Houston Hobby (for a total of 11 daily); one additional daily nonstop to Dallas Love Field (for a total of 6 daily); one additional daily nonstop to Las Vegas (for a total of 2 daily); One additional daily nonstop flight to Orlando (for a total of 4 daily). Airport refurbishments to public areas, lighting, walkways, baggage claim, ticketing, curbside check-in and more by late 2008

11. MAJOR SPORTS EVENTS 69th Annual NCAA Division I Men’s Basketball Championship Tournament (March) Zurich Classic (April) ArenaBowl XXI (July) Allstate Sugar Bowl and Allstate BCS National Championship Game (January 2008) 57th NBA All-Star Game (February 2008)

12. CULTURE/ENTERTAINMENT/SHOPPING Harrah’s Casino Aquarium of the Americas The New Orleans Arena Mardi Gras World Plantation Homes Café Du Monde Audubon Zoo Riverboat Cruises Cabildo State Museum National World War II Museum New Orleans Museum of Art Bestoff Sculpture Garden The Ogden Museum of Southern Art Contemporary Arts Center Louisiana Children’s Museum Louisiana Philharmonic Orchestra New Orleans Ballet Shopping: The Shops at Canal Place, Saks Fifth Avenue The Riverwalk, Jax Brewery, Royal Street, Magazine street and boutiques, art galleries and charming shops citywide.

14. 2006 conventions successfully returned Event Month USA Volleyball May Air & Waste Mgmt Assn June Natl Assn of Collegiate Directors of Athletics June American Library Association June Full Gospel Baptist Church Fellowship July Ancient Egyptian Arabic Order Nobles of the Mystic Shrine August American Psychological Assn August Society of Exploration Geophysicists October Amer Society for Human Genetics October Amer College of Emergency Physicians October Amer Society for Reproductive Medicine October Avaya October Fed of Societies for Coatings Technology November National Association of Realtors November International Work Boat Show November

15. Voluntourism on the rise National Assoc of Realtors Delta Airlines Maritz Travel American Library HIMSS Sherwin Williams Coca – Cola MPI … and many more

16. CLIENT TESTIMONIALS “ We recently visited New Orleans and stayed at the Marriott on Canal Street. The VIP Pass and brochures you promised were there waiting on us. We certainly appreciated your thoughtfulness and the city’s hospitality. We look forward to future visits, and will not hesitate to recommend a stay in New Orleans pre- or post-cruise.” --Ben Catalina, Cruises Inc., April 2007

17. CLIENT TESTIMONIALS “ In April, 2007, we held our National Sales Meeting in New Orleans for the first time, and it truly proved to be a showcase for our employees. In addition to the wonderful food, music and history that abounds in today’s New Orleans, our employees were given a rare opportunity to enjoy a round of golf at a century-old course in the center of the city’s historic district, and to enjoy an authentic Cajun dinner in the midst of alligators, black bears and other swamp creatures.” “ And for our many benevolent employees, there were numerous, safe options to make a real contribution to the rebuilding of America’s most unique city. In then end, our employees voted to make New Orleans an every-other-year location for our National Sales Meeting. As President, I found the city safe, fun and educational for our employees.” -- Barry D. LeBlanc, President & CEO; Pamlab, LLC, June 25, 2007

19. 2007 billboards

20. Forever new orleans ad campaign

21. STATE OF THE CITY

22. NEIGHBORHOODS: A TALE OF TWO CITIES

25. OUR FUTURE

29. Seeing is believing! Now is the perfect opportunity to rediscover New Orleans ... the most authentic, walkable, historic, soulful destination in America. www.neworleanscvb.com