This talk was given by Innocent Drinks at Digital Gaggle on Thursday 19th September 2019.
The session gave attendees a behind the scenes look at how Innocent manage their social media strategy.
13. This is a smoothie. It is one of
your five a day and it has no
added sugar. If you would
like to read more, you can at
www.innocentdrinks.co.uk
14. headline
sub
This is a smoothie. It is one of
your five a day and it has no
added sugar. If you would
like to read more, you can at
www.innocentdrinks.co.uk
21. what you want to say what people want to see
Have you heard
about our APR rate?
Here are 10 ways
to save money
22. what you want to say what people want to see
We make bagels now Robert De Niro selling bagels
23. what you want to say what people want to see
almost anything
to do with products
almost nothing
to do with products
24. what you want to say what people want to see
our drinks are one of your
five a day and
also they have no added
sugar and also we give 10%
of our profits to charity and
also we have been using
recycled plastic since 2003
and also we make a dairy
free range too now
nonsense
37. • You want people’s attention
• People don’t want product adverts
• What can your brand add?
• Entertain, inform or inspire – don’t sell
• Ask “why would someone share this?”
75. • Plan for big days
• If you’re 70% sure, go for it
• No sign off leads to reactive gold
• Reply to everyone
• Talk like a human
• Have a personality
• We never make mistaeks