1. who | what | where | why
VISUAL STYLEGUIDE

2. WHO

3. nois3lab was born seven years ago, when its founders decided to share their experience
in the fields of communication and web-related issues.
Thus, they included in one structure all the professional skills and means needed in
order to develop products which are highly effective, creative and, most of all, always
innovative, with a special focus on the world of Free Software, seen as an opportunity
and as a strategic choice, anticipating its city institutional trends.
Thus it was prized by City of Rome for its Open Source and Free Software nature.
Thanks to that in 2009 nois3lab has been officially invited to join Mozilla Communities
and becomes Drupal Member.
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4. WHAT

5. For us at nois3lab, communication is not a one-way process, but a way of stimulating
the senses of those we are addressing, with whom we build a world of meanings
generated by continuous interaction.
Ideas become methods.
And the wish to unveil and to know becomes a thirst for knowledge.
nois3lab achieves all this by placing its All Media Agency nature at the heart of its
activity, and by replacing the widespread passive attitude towards the market with an
active attitude based on an immediate and perfectly unmistakable identifiability of its
work.
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6. WHERE

7. Everywhere!
In every human drive, in each communicative nerve centre.
In radios and televisions.
Online and offline.
In all services available in the Web.
By treating the spreading digital schizophrenia.
By optimizing and saving.
By updating customers’ identity and making it long-lived.
By capturing our target, and by focusing on an analysis which is aimed at offering a
consistent and accurate communication strategy.
Forever.
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8. WHY

9. Knowledge is thoroughness, progress and sharing.
The effect is an improvement in the efficacy and stability of one’s image, ideas and
products.
nois3lab thus becomes an ideal partner for those who wish to develop their business
and feedback by investing in new information technologies, and by creating together
with us an original, creative and cutting edge product.
By applying your needs to our suggestions, we always grant high-level customization.
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10. HOW (1/2)

11. Advertising
Development of concepts, design and implementation of advertising campaigns by
means of tools such as:
· Above The Line
· Below The Line
· Marketing
» Social
» Viral
» Guerrilla
· Proximity marketing (Direct communication services using alternative media potentialities by means of Wi-Fi and
Bluetooth technologies)
· Tv and Radio Commercial (concept and implementation of commercials)
· Direct Marketing
· Social communication (concept and implementation of public service announcements launched by public or
private agencies)
· Positioning (positioning of relevant products in the most adequate media contexts)
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12. HOW (2/2)

13. Corporate identity
Concept, design and implementation of striking, recognizable and unique graphic
identities for our customers.
· Brand identity
· Graphic Design
· Offline materials
Interactive design
Concept, design and implementation of advanced and interactive applications and
platforms such as:
· Blogs
· Web applications
· Mashups with different 2.0 services (e.g. Google Maps, Facebook, Twitter, Flickr)
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14. SOME CLIENTS (1/3)

15. Mozilla Drumbeat 2010
projecting, designing and usability consultancy
www.mozilla.org/drumbeat
15multimedia 2010
corporate identity, webdesign and offline materials
www.15multimedia.it
Mozilla Firefox 2009
light guerrilla marketing
www.flickr.com/photos/nois3lab
GOOM Radio 2009
UI implementation lead
www,goomradio.com
Casa editrice Ediesse 2009
graphic identity, IA design, web design and e-commerce
www.ediesseonline.it
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16. SOME CLIENTS (2/3)

17. ABIT COOP 2008
Project and web identity, offline materials
Borghi di Lerca 2008
Project and web identity, offline materials
www.borghidilerca.com
fio.PSD 2008
Project and web identity
www.fiopsd.com
EGOAGOSYS s.r.l. 2008
Corporate identity
Diciannove soc. coop. 2007-2009
Project and web identity
Comune di Roma 2007
Restyling for Autopromozionesociale.it and implementation
www.autopromozionesociale.it
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18. SOME CLIENTS (3/3)

19. Kiklos by The Gate 2007
Project and web identity, offline materials
www.kgrecia.it
Tekfestival 2005-2007
Project and web identity
Critical Book&Wine 2005
Project and web identity, offline materials
The Gate 2005
Project and web identity, offline materials
DeriveApprodi 2004
Project and web identity, e-commerce
www.deriveapprodi.org
Gianluca Garofalo 2003
Project and web identity
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20. [www] http://nois3lab.it
[@] info@nois3lab.it
[address] via Mario Cingolani 18 - 00155 Roma
[phone#] +390695557019
[fanpage] http://facebook.com/nois3lab.n3
[tweets] http://twitter.com/nois3lab
presentazione | contacts

21. disclaimer
This presentation is © nois3lab.
nois3lab then release it under a Creative Commons Attribution-Share Alike 2.5 Italy.
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