1. Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

3. Intro to Social Media www.nofussaccounting.com twitter handle: nofussacctng

4. What is Social Media? 1 Public Relations 2 Customer Service 3 Loyalty Building 4 Collaboration 5 Networking 6 Customer Acquisition www.nofussaccounting.com twitter handle: nofussacctng Ultimately it is ALL about gaining….. AUTHORITY, LEADERSHIP & TRUST

5. SEO with Social Media Sites www.nofussaccounting.com twitter handle: nofussacctng Search engine optimization – Google looks at two main items 1. Inbound links List of sites and directories to sign up with 2. Keyword density When creating your bio or description: draft it in the third person use the keywords you wish customers to search for you with use the same bio in all directories or sites if possible

6. The 3 “C’s” of Social Media www.nofussaccounting.com twitter handle: nofussacctng Conversation Content Connect

8. Keep content posts or status updates to a max of 140 characters If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it. Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing. Organize your content and save for future or scheduled posts www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect

14. With a Little Help From Your “Friends” www.nofussaccounting.com twitter handle: nofussacctng Esther makes a post > if even just 4 people likes or comments on the post, her network potential increases from 200 to 1000! If someone sees Joanne’s like or comment the circle grows

16. Resources www.nofussaccounting.com twitter handle: nofussacctng Wednesday – November 1, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr On Facebook Grandma Mary