How to get clients to say yes to your designs

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Paul Boag, a famous web designer and host of one of the coolest web design podcasts out there, Boagworld, did a great presentation on how to get clients to say yes to your designs at the 2008 Future of Web Design Conference.

Tecnologia Negócios

Change the relationship
Be the expert
Be positive

have a methodology

http://www.ﬂickr.com/photos/origomi/

success criteria business objectives
competitive analysis priorities
mood board user personas
user expectations site personas

Positive about clients

http://www.ﬂickr.com/photos/myvector/

Ssshhh...

http://www.ﬂickr.com/photos/hooiveld/

SHAPING
THE CLIENTS

ROLE
Focus on problems
Focus on business
Focus on users

politics

http://www.ﬂickr.com/photos/vgm8383/

committees

http://www.ﬂickr.com/photos/heandﬁ/

EDUCATING CLIENTS

TO SAY
YES
BOAGWORLD.COM
HEADSCAPE.CO.UK
GETSIGNOFF.COM

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