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Semelhante a Rachels network deck v2 10 22-12
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Rachels network deck v2 10 22-12
- 1. GET CONNECTED: SOCIAL MEDIA FOR SOCIAL GOOD
- 2. OVER 200 MILLION WOMEN
- 4. TRIPLE WIN FOR WOMEN, CHILDREN AND THE PLANET Women around the world want access to voluntary family planning; Voluntary family planning saves lives, improves health and enhances human rights; Voluntary family planning is a win-win opportunity to reduce emissions by providing a service that hundreds of millions of women want.
- 5. COORDINATED DIGITAL CAMPAIGN #womenrio hashtag Blogger briefing Content curation with Storify Network development
- 6. OUR PLAN FOR THIS SESSION 1. Talk about the changing media landscape 2. Explore new digital channels 3. Discuss opportunities and challenges in your work as leaders and advocates 4. Share case studies 5. Small group practice
- 7. SECTION 1: STATE OF THE MEDIA TODAY
- 8. ONLINE NEWS GROWS, OTHER MEDIA SHRINKS 17.1 Audiences Turn to Web Percentage Change in Audience, 2009-2012 Local TV Online Network TV Newspapers Audio Magazines Cable TV -1.5 -3.4 -5 -6 -8.9 Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations -13.7
- 9. THE NEWS BUSINESS AIN’T WHAT IT USED TO BE Advertising revenue has dropped by 15% since 2009 Online advertising sales surpassed newspaper advertising sales for the first time in 2011
- 10. DAILY NEWSPAPERS ARE FEELING THE SQUEEZE Changing their models: Seattle Post Intelligencer, Christian Science Monitor, Capital Times, Detroit News… Shutting their doors: Tucson Citizen, Rocky Mountain News, Baltimore Examiner, Albuquerque Tribune, Honolulu Advertiser….
- 11. • Over 1,850 layoffs or buyouts already in 2012 • On average, newspaper newsrooms are now 30% smaller than in 2000 AND SO ARE JOURNALISTS…
- 12. NEWS HABITS ARE CHANGING Digital News Surpasses Newspapers, Radio • Half of Americans get news digitally • 19% got news from a social network yesterday • 55% access the internet on a mobile device • Just 23% read a print newspaper Source: PEW RESEARCH CENTER 2012 News Consumption Survey Where did you get your News yesterday?
- 13. Social networking site use by age group, 2005-2012 56% of Americans have a social media profile. Users aged 45-54 are the fastest growing demographic group. Source: Pew Internet & American Life Project Surveys, March 2005 – February 2012 ALONG WITH SOCIAL MEDIA DEMOGRAPHICS
- 14. TECHNOLOGY IS UNIVERSAL • 55% of Twitter users are 35+ • 63% of Pinterest users are 35+ • 65% of Facebook users are 35+ • 79% of LinkedIn users are 35+
- 15. There are more mobile devices than people in the US Half of all Facebook users access the site via their mobile device By 2014, mobile internet is predicted to overtake desktop internet usage MOBILE IS EVERYWHERE
- 16. WHAT DOES THIS MEAN FOR CAUSE SUPPORT? • 6 in 10 Americans believe social media helps build visibility and support for causes. • Most think social media has made it easier to support causes. • Almost half believe they get too many cause emails now.
- 17. TRADITIONAL MEDIA STILL MATTERS
- 18. BUT THE LINE IS GROWING FUZZY
- 19. AND SOCIAL MEDIA CAN DRIVE NEWS
- 20. SECTION 2: TOOLS OF THE TRADE
- 21. FIRST THINGS FIRST • Get clear on goals • Identify the target audience • Focus your efforts • Track, refine, repeat
- 22. IT’S ABOUT THE RELATIONSHIP Like fundraising or offline advocacy, social networking is all about connecting with friends around shared interests and values.
- 23. Building community Nurturing relationships Sharing links, photos, videos, and quick updates FACEBOOK: WHAT IS IT GOOD FOR?
- 24. FACEBOOK: WHO’S ON IT? • 1 billion users, 600 million mobile • Half log on every single day • Largest age group is 35-54 • Fastest growing group (955% growth in 2010) is 55+
- 25. FACEBOOK: HOW DOES IT WORK?
- 26. FACEBOOK: HOW CAN WE USE IT?
- 27. FACEBOOK: CAUSES
- 28. TWITTER: WHAT IS IT GOOD FOR? Monitoring online conversations Sharing real-time updates Engaging with influencers or experts Establishing your personal brand
- 29. 475 million accounts 175 million tweets per day 7.2 million during October 16 debate Typical user is a 37 year old woman Users are affluent, diverse and educated TWITTER: WHO’S ON IT?
- 30. TWITTER: HOW DOES IT WORK?
- 31. TWITTER: THE MAIN INTERFACE
- 32. TWITTER: FILTERING AND MANAGING
- 33. TWITTER: RAISING AWARENESS AND FUNDS
- 34. TWITTER: ENGAGING WITH INFLUENCERS
- 35. BLOGGING: WHAT IS IT GOOD FOR? Providing (or reading) expert commentary on current news Targeting likely supporters Promoting a fundraising or activism opportunity Addressing decisionmakers
- 36. • 1 in 3 internet users reads blogs • 1 in 10 contributes to blogs • 73% of bloggers are under 35 • 41% of Americans have engaged with local news online (sharing, commenting, blogging, etc.) Over 100 million blog posts analyzed. Source: sysomos.com BLOGS: WHO READS AND WRITES THEM?
- 37. BLOGGING: HOW TO GET INVOLVED?
- 38. PINTEREST: WHAT IS IT GOOD FOR? Visual storytelling Personalizing an issue Sharing tips, tricks and news you can use Driving traffic to an organizational website
- 39. More than 10 million users 80% female, 50% parents Most are aged 23-54 Average user spends over an hour on the site PINTEREST: WHO USES IT?
- 40. PINTEREST: HOW DOES IT WORK?
- 41. PINTEREST: HOW DOES IT WORK?
- 42. Share action alerts or fundraising appeals Highlight places worth protecting, green products, organizations you support Promote sustainable solutions/lifestyle choices PINTEREST: WHAT CAN WE USE IT FOR?
- 43. IN SUMMARY Sharing news, photos, and video. Real time updates. Promoting causes. Engaging with influencers. Engaging existing friends. Tracking public opinion. Visual storytelling. Localizing or personalizing news. Solutions, tips and tricks. Targeting prospective supporters.
- 44. SECTION 3: CONTENT IS KING
- 45. SOCIAL MEDIA IS VISUAL
- 46. IT’S ALSO SOCIAL: INVITE ENGAGEMENT
- 47. AIM TO INSPIRE AND DELIGHT VS.
- 49. RIFF ON CURRENT NEWS/EVENTS
- 50. BE THOUGHTFUL ABOUT IMAGES
- 51. SECTION 4: STORIES FROM THE FIELD
- 52. CARMEN BAROSSO
- 53. LEADING SPOKESPERSON ON WOMEN’S HEALTH
- 56. MARION NESTLE
- 57. MAKING FOOD POLICY ACCESSIBLE
- 60. MOMS CLEAN AIR FORCE
- 61. MOMS CLEAN AIR FORCE
- 62. LEVERAGING HIGH PROFILE SPOKESPEOPLE
- 64. INSPIRING ACTION THROUGH FACEBOOK
- 65. CYLVIA HAYES
- 69. THANK YOU!
Notas do Editor
- We created a Storify page, for one-stop-shopping for stories on Rio+0 and women’s issues. Particularly we wanted to raise the profile of the family planning agenda around a sustainable development conference.With Storify you can become a “social media editor,” and help people make sense of what is being reported on social networks –providing meaning and context. Here we wanted to amplify voices around reproductive health and rights issues and particularly the women’s stories and thoughts from Rio+20.
- For the first time in 2011, more people reported getting their news online than from other sources.
- It doesn’t mean that people aren’t reading news, they’re just consuming news differently. We’ve gone from this (point) to this (point), which is the symbol for RSS feeds.
- SourcesMicrosoft Tag, 2012
- Source: http://csic.georgetown.edu/research/215767.html
- Source: http://csic.georgetown.edu/research/215767.html
- 52 percent get at least some news from Facebook and Twitter,according to a 2012 survey by the Pew Research Center. The study also revealed 92 percent godirectly to news websites and 85 percent use search.Over half of North American journalsits in an Orellia 2012 survey said they regularly rely on social media sources for story ideas and angles. 62 percent said they draw news from trusted sources on Twitter or Facebook, while 64 percent rely on well-known blogs as a source of story ideas
- And educate,