AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
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AnnounceMyMove.com webinar on Creating A Strategy for Social Media! Breaks down a strategy for Real Estate Agents on basic Social Media!
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Semelhante a AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
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AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
- 1. Creating a Strategy for Social Media
- 5. Things to Remember! Get out of Judgment Get into Curiosity! Treat People the way THEY want to be Treated!
- 6. Buyers buy Houses Seller’s buy Image! It is not who you know It is who knows you! Things to Remember
- 7. Lifetime Customer Value $2,752,510 $57,803 6 year holding period/3% appreciation
- 8. What’s this whole Social Media thing?
- 9. Social Media is . . .
- 10. Social Media defines: Activities that have social interaction with sharing of words, images, video, and audio thru Technology!
- 12. Follow us on Twitter and Facebook
- 13. In other words. . . Social media is a conversation that takes place online
- 14. Like all conversations, The key to social media begins and ends with listening
- 15. You may not have a social media plan . . . But you certainly use media
- 16. Computer less than $300
- 22. ListenWith Eyes and Ears!
- 25. WHY Why do you want to do social media? Write down why! Go ahead and write down!
- 26. Ask Yourself . . .
- 27. Do you want to . . .
- 28. Who is YOUR TARGET?
- 29. Who do you want to connect with
- 30. You know your target . . . You know your resource Now what do you want to achieve?
- 31. People Like this guy By 2010, Millennial will outnumber baby boomers $350 billion in spending power Spend over 16 hours a week online 96% have joined a social network They care about what their friends think and what they like, not traditional marketing and ads
- 33. +55 women fastest growing demographic on Facebook
- 40. Tools are useless without a blueprint No off the Shelf solution Find the Sweet Spot
- 41. Call to Action Have a purpose or a mission
- 42. Belly to Belly Eye to Eye
- 43. How would you go from New York to Los Angles, what form of transportation could you use?
- 45. The Rules of Social Media are not Defined But there are a few to keep in mind
- 46. 1. Stay Transparent Don’t be evasive Always offer your full name, your title, and your organization Be the first to admit vested interests
- 47. 2. Keep it Conversational A blog post isn’t a book Write like you would write to a friend Ask questions
- 48. 3. Write What you Know Stick to issues you know If you don’t know, ASK? Position yourself as an expert in your field
- 49. 4. Admit Mistakes “Oops” happens Be the first to admit your wrongs and make them right Thank those who bring mistakes to your attention
- 50. 5. Don’t Ignore Negativity Negative comments are chances to turn critics into supporters Respond kindly and respectfully Understand concerns Answer questions
- 51. If something doesn’t feel right, it probably isn’t Get others opinions on posting controversial material 6. Trust Your Instincts I knew this was a bad idea. . .
- 52. This makes your social media plan. . . And not the source of tears and anguish
- 53. Social media tools aren’t really free They cost time Sometimes, lots of time
- 54. What will you discover? Better understanding of your brand presence Online communities you should join
- 55. What will you discover? Targets and influencers you should engage Values you should promote Attitudes you should change
- 56. Profile Who are you? How do you want to present yourself? Be TRUE!
- 68. Call to Action Have a purpose or a mission
- 69. Who do you want to connect with
- 70. Know the Lay of the Land!
- 71. Take note of Time staff members can devote to social media Content already produced that can be used on social media sites
- 72. What can I devote to implementing my Social Media plan?
- 73. Time! Manpower! Content!
- 74. Twitter
- 76. Cattle drive #1
- 77. Cattle drive #2
- 78. Cattle drive #3
- 79. Susan to do Social media logos on one page
- 80. Blackjack table with chips and moneyon it
- 83. Where does your TARGET hang out at?
- 84. Where does your TARGET hang out at?
- 85. Target hang out
- 86. What channels do you currently use? Websites? Direct marketing? Email? Phone? Outreach programs? Newsletters?
- 87. Know the Lay of the Land!
- 88. Key to Social Media Marketing Success
- 89. ListenWith Eyes and Ears!
Notas do Editor
- Show a blueprint here
- Show two people belly to belly and eye to eye
- Show two people belly to belly and eye to eye
- 3 different slides
- 3 different slides
- 3 different slides
- Show the people above on one slide hanging out