Gillette Sensor Travel

Gillette’s Sensor Travel Anytime, Anywhere By Nikhil Pahwa

The Opportunity in Disposable Razors (research conclusion) ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Opportunity (contd) ,[object Object],[object Object],[object Object],[object Object]

Recommendation (Value Perception) Mach 3 Sensor Excel Vector Plus Presto 7 O’Clock Ready II

Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Profile ,[object Object],[object Object],[object Object]

Target Segment ,[object Object],[object Object],[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

TVC A group of 4 friends go for trekking in the picturesque mountains Day Three: all but one have stubbles Day Five: Three have beards, fourth is clean shaven. Three follow fourth to a mountain stream. He’s shaving with a Gillette Sensor Travel Gillette Sensor Travel – Anytime, Anywhere.

Print Anytime Anywhere Product Features Advernture Sports Or Travel (One guy is rock climbing, other is sitting on a ledge and shaving)

Growth Stage ,[object Object],[object Object],[object Object]

Maturity ,[object Object],[object Object],[object Object]

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Decline ,[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Thank You Questions? Suggestions?

Gillette Sensor Travel

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