SEO at Scale - BrightonSEO April 2022
•
4 gostaram•1,853 visualizações
The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a SEO at Scale - BrightonSEO April 2022
Semelhante a SEO at Scale - BrightonSEO April 2022 (20)
Mais de Nitin Manchanda
Mais de Nitin Manchanda (9)
Último
Último (20)
SEO at Scale - BrightonSEO April 2022
- 1. SEO at Scale A product-led approach to grow a brand organically Nitin Manchanda | botpresso slideshare.net/nitman @_nitman
- 2. #ScaleSEO at #BrightonSEO by @_nitman I have built Scalable SEO Assets for multiple brands across different industries! & more…
- 3. #ScaleSEO at #BrightonSEO by @_nitman You can trust me 🤝
- 4. #ScaleSEO at #BrightonSEO by @_nitman A Product-led Approach to Scale SEO
- 5. #ScaleSEO at #BrightonSEO by @_nitman Story #1
- 6. #ScaleSEO at #BrightonSEO by @_nitman Content Production at Scale
- 7. #ScaleSEO at #BrightonSEO by @_nitman Landing Pages 200k
- 8. #ScaleSEO at #BrightonSEO by @_nitman (Quality) Content is Expensive💰
- 9. #ScaleSEO at #BrightonSEO by @_nitman Per Content Piece €80
- 10. #ScaleSEO at #BrightonSEO by @_nitman Landing Pages 200k → 1m The Plan
- 11. #ScaleSEO at #BrightonSEO by @_nitman Per Content Piece €80
- 12. #ScaleSEO at #BrightonSEO by @_nitman €80 X 800,000 = €64,000,000 €64m
- 13. #ScaleSEO at #BrightonSEO by @_nitman Funding round for “Content”? €64m
- 14. #ScaleSEO at #BrightonSEO by @_nitman That’s exactly how I reacted after those calculations 😱
- 15. #ScaleSEO at #BrightonSEO by @_nitman
- 16. #ScaleSEO at #BrightonSEO by @_nitman Let’s use templates?
- 17. #ScaleSEO at #BrightonSEO by @_nitman Nah! I’m not friends with duplicate content
- 18. #ScaleSEO at #BrightonSEO by @_nitman Let’s use machines?
- 19. #ScaleSEO at #BrightonSEO by @_nitman Nah! Too risky
- 20. #ScaleSEO at #BrightonSEO by @_nitman Open Source NLG Library
- 21. #ScaleSEO at #BrightonSEO by @_nitman
- 22. #ScaleSEO at #BrightonSEO by @_nitman Content Specialist to control the quality!
- 23. #ScaleSEO at #BrightonSEO by @_nitman
- 24. #ScaleSEO at #BrightonSEO by @_nitman
- 25. #ScaleSEO at #BrightonSEO by @_nitman Let’s talk about KPIs 📊
- 26. #ScaleSEO at #BrightonSEO by @_nitman Rankings Improved
- 27. #ScaleSEO at #BrightonSEO by @_nitman Improved Rankings = More Traffic 🔥
- 28. #ScaleSEO at #BrightonSEO by @_nitman Organic keyword cluster expanded!
- 29. #ScaleSEO at #BrightonSEO by @_nitman More Keywords = More Traffic 🔥 Organic keyword cluster expanded!
- 30. #ScaleSEO at #BrightonSEO by @_nitman
- 31. #ScaleSEO at #BrightonSEO by @_nitman More space on SERP = Increase in CTR 🔥
- 32. #ScaleSEO at #BrightonSEO by @_nitman
- 33. #ScaleSEO at #BrightonSEO by @_nitman Story #2
- 34. #ScaleSEO at #BrightonSEO by @_nitman Performance / Opportunity Analysis at Scale
- 35. #ScaleSEO at #BrightonSEO by @_nitman
- 36. #ScaleSEO at #BrightonSEO by @_nitman Impressions Clicks Rankings KW <> URL
- 37. #ScaleSEO at #BrightonSEO by @_nitman GSC offers much more! I’m keeping it to these values for demonstrating the use case
- 38. #ScaleSEO at #BrightonSEO by @_nitman
- 39. #ScaleSEO at #BrightonSEO by @_nitman Bounce Rate Time on Site Channel Split Revenue
- 40. #ScaleSEO at #BrightonSEO by @_nitman
- 41. #ScaleSEO at #BrightonSEO by @_nitman KW Search Volume Search Trend KW Difficulty Position Tracking
- 42. #ScaleSEO at #BrightonSEO by @_nitman
- 43. #ScaleSEO at #BrightonSEO by @_nitman Inlink Count Crawled by gBot? Word Count Hreflang Tags
- 44. #ScaleSEO at #BrightonSEO by @_nitman More Tools = More Data
- 45. #ScaleSEO at #BrightonSEO by @_nitman How do we find “the hidden gems” at Scale?
- 46. #ScaleSEO at #BrightonSEO by @_nitman Use Data Aggregation Tools
- 47. #ScaleSEO at #BrightonSEO by @_nitman
- 48. #ScaleSEO at #BrightonSEO by @_nitman Internal Data Other Tools / Services
- 49. #ScaleSEO at #BrightonSEO by @_nitman Create Your Own Dashboards
- 50. #ScaleSEO at #BrightonSEO by @_nitman One Place To Get Answers To All* Your Questions
- 51. #ScaleSEO at #BrightonSEO by @_nitman Examples
- 52. #ScaleSEO at #BrightonSEO by @_nitman Top 10 MoM Winners?
- 53. #ScaleSEO at #BrightonSEO by @_nitman Top 10 MoM Losers?
- 54. #ScaleSEO at #BrightonSEO by @_nitman SEO Performance of Pages w.r.t. their Internal Quality Score?
- 55. #ScaleSEO at #BrightonSEO by @_nitman SEO Performance of the Orphan Pages?
- 56. #ScaleSEO at #BrightonSEO by @_nitman What’s the correlation between Internal Popularity (inlinks) and SEO Performance?
- 57. #ScaleSEO at #BrightonSEO by @_nitman What’s the correlation between Content Size and SEO Performance?
- 58. #ScaleSEO at #BrightonSEO by @_nitman And More!
- 59. #ScaleSEO at #BrightonSEO by @_nitman Super Power!
- 60. #ScaleSEO at #BrightonSEO by @_nitman More Stories?
- 61. #ScaleSEO at #BrightonSEO by @_nitman What else can be scaled?
- 62. #ScaleSEO at #BrightonSEO by @_nitman Internal Linking at Scale
- 63. #ScaleSEO at #BrightonSEO by @_nitman Inventory Control at Scale
- 64. #ScaleSEO at #BrightonSEO by @_nitman Indexation Strategy at Scale
- 65. #ScaleSEO at #BrightonSEO by @_nitman The List Never Ends!
- 66. #ScaleSEO at #BrightonSEO by @_nitman The Next Story is on You!
- 67. slideshare.net/nitman @_nitman Thank you! Let’s scale SEO 💪 Nitin Manchanda | botpresso