Key Digital terms which are now trending in the digital world in 2015. Everyone should keep a check on these terms as they might be the future for digital in coming years and change the way we engage with this medium.

1. KEY DIGITAL
TERMINOLOGIES 2015

2. PROGRAMMATIC MEDIA
BUYING

3. HOW IT WORKS
Programmatic' s large-scale automation allows marketers to use
customer data to better create, optimize, and target cross-channel
ads
Companies like Mondelez International in the U.K. - which markets
snack brands like Trident, Tang, and Oreo - are already using
programmatic to place all video ads, in this case with the help of
video ad software company TubeMogul
How it works: https://www.youtube.com/watch?v=Bh7wQKiS_B8

4. REAL-TIME MARKETING

5. HOW IT WORKS
Real-time marketing ranges from mobile advertising that uses GPS
and beacon technology to deliver location-based ads to customizing
campaigns based on what's trending for a brand's audience
It requires marketing organizations to evolve and accelerate
editorial and message approval practices
The crux of it is to stay relevant and strike the right tone
Examples:
 Fun Mango employs real-time marketing:
https://www.youtube.com/watch?v=pl7wHkIJ16Y
 Oreo’s Big Super Bowl Real-Time Ad Moment:
https://www.youtube.com/watch?v=WQ42PJgu104

6. INTERACTIVE NATIVE
ADVERTISING

7. HOW IT WORKS
Native advertising, when combined with interactive features which
enables user to interact with the ad, results in a powerful tool for
communicating the message
It has a high recall value due to interaction with user
Example:
 M&M’s Find Red Campaign: https://www.youtube.com/watch?v=_pXX277TKzw

8. AUGMENTED REALITY &
WEARABLE TECHNOLOGY

9. HOW IT WORKS
Augmented reality bridges the gap between the online and offline
experience
Wearable technology, especially when plugged in with augmented
reality, will create a completely new kind of environment with which
the user can interact
Example:
 Ikea’s catalogue uses augmented reality:
https://www.youtube.com/watch?v=vDNzTasuYEw
 Thermal Touch is a vision of the future which plugs in wearable technology:
https://www.youtube.com/watch?v=t1HmYNqp8NM

10. NEAR FIELD COMMUNICATION &
RADIO FREQUENCY
IDENTIFICATION

11. HOW IT WORKS
NFC is a set of ideas and technology that enables smartphones and
other devices to establish radio communication with each other by
touching them together or bringing them into proximity, typically a
distance of 10 cm or less
RFID is wireless use of electromagnetic fields to transfer data, for
the purposes of automatically identifying and tracking tags attached
to objects. The tags contain electronically stored information
Example:
 Hotels connect Facebook with tech wrist bands:
https://www.youtube.com/watch?v=iPnktJ0lKKE

12. BIG DATA

13. HOW IT WORKS
Big Data is an all-encompassing term for any collection of data sets
so large or complex that it becomes difficult to process using
traditional data processing applications. The challenges include
analysis, capture, curation, search, sharing, storage, transfer,
visualization, and privacy violations
Example:
 Big data use in finance sector: https://www.youtube.com/watch?v=wmuG3nU9fiY

14. HYPERLOCAL

15. HOW IT WORKS
Hyperlocal = local community
A very specific area, very close to home (or, your place of business.)
Examples include: the people in your office, local park, driving down
main street, and everyone else within walking or driving distance to
a particular destination, or, that are united somehow into one
identifiable community.
Example:
 Hyperlocal apps: Tinder, Uber, Zomato

16. For more conversations
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