2. You benefit from a clearer understanding of what
your brand is.
A lot of businesses currently believe that a brand is a logo and
their marketing materials. Whereas the truth is that a brand is
their reputation.
Strategic positioning
Positioning done properly gives your client a reason to buy from
you. It’s your reason to deliver. It sets your brand apart from
your competition.
3.
4. Brand identity standards
Consistency is key to building effective brand awarenessHaving a
Brand Identity Standards manual gives a company rules to
follow to bolster that desired consistency.
Own your own color
Traditionally, brand palettes are established based on color trends
and psychology. Take competitive color use into consideration
and choose colors as another point of differentiation.
5.
6. Team building
Brand clarity and definition strengthens teams with the company
culture. A brand’s culture should be one of success and have
strategies in place to empower that culture.
Upgrade brand for succession strategy
As company owners age and retirement is looming, think as to how
a brand moves on from one owner to another and how that looks.
Having your brand in order removes some of the stress
associated with company value.
7.
8. Attract Investors
Investors are looking for brands that inspire them and show
promise. A weak brand is a higher risk and investors are risk
adverse.
Attract the best talent
If your brand enjoys a positive reputation, the best talent has you in
their sights. Winners want to work for winners. If you’re seen as
a follower not a leader, talented employees can’t identify with
that perspective.
9.
10. Helps client become a thought leader
Successful brand awareness combined with proactive awareness
initiatives builds your brand’s expert profile which results in
becoming a thought leader. A go-to resource on your industry.
Shareholder feedback
Shareholders are in it for the money. They want to invest in brands
that bring the highest returns. Brand leaders are shareholders’
wet dreams.
