1. Presented BY:-
Rahul Deshmukh A-07
Manoj Dhomane A-09
Nitesh Patil A-38
Sudesh Puri A-46

2. Introducing

5. Google Car

6. Introduction
 Google car is a vehicle equipped with an autopilot system
that is capable of driving from one point to another
without guidance by a human operator.
 The Google Driverless Car is a project by Google that
involves developing technology for driverless cars.

7. Contd.....
 The systems currently under development work by
simulating human perception and decision-making
during steering of a car via advanced computer
software linked to a range of sensors such as
cameras, radar and GPS.
 Google lobbied for two bills that made Nevada the
first state where driverless vehicles can be legally
operated on public roads.

8. Advantages
 Avoiding crashes by eliminating driver error
 Increasing roadway capacity by reducing the
distances between cars and better managing traffic
flow
 Relieving vehicle occupants from driving and
navigating chores, so allowing them to concentrate
on other tasks or to rest during their journeys

9.  Eliminate the need for driver's licenses, rules
of the road, traffic lights, traffic signs, highway
patrols and vehicle insurances.
 Fuel Efficiency since cars are running in
more organized manner

10. Segmentation
1) Geographic segmentation
 urban markets
2) Demographic segmentation:-
Income
Social class
3) Physcographic
 Values and lifestyle

11. TARGETING
 High income Group Urban Class
 Corporate Clients

12. POSITIONING

13. Pricing Strategy
Premium Pricing Strategy

14. Branding

15. Promotions
 Television
 Print
 Internet
 Doodles
 Car Expos (Milan Car Expo, Paris Car Expo)
 Live Demo
 Movies, Events