Litmus Case Study Competition
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Presented at NITIE Mumbai in Litmus Case Study Competition - 2010 1st Prize Winner
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Litmus Case Study Competition
- 1. LITMUS 2010 Team Name – NSquare
- 4. Strategic positioning of XYZ --- Synthesis of Market Analysis 4
- 7. Which Division to enter ? According to AHP criteria Domestic Market should be chosen to enter first, however Institutional offers synergies & good potential too src for AHP calculation: http://www.cci-icc.gc.ca/tools/ahp/index_e.asp Analytic Hierarchy Process Model .331 .043 .170 .258 .130 .069
- 9. Financing & Growth Forecast COMBINED PLANT EMI of Rs .59 crores has to be paid for 60 months for plant EMI of Rs .31 crores has to be paid for 36 months for export certification Principle payment is deducted in calculating EBITDA Interest would be subject to tax benefits there by reducing cost of financing Cash Flow generated is positive and will suffice the repayment requirements. Profitability is positive in 2 years as seen in graph Revenue reaches 500 crores in 5 yrs in all scenarios EBITDA reaches 38 crores in 5 years in least growth case Projections signal positive outlook for XYZ
- 16. Climax
- 19. Exhibits
Notas do Editor
- All entries should be mailed to litmus10.nitie@gmail.com with the file name as “SyncQuest_<CollegeName>_<TeamName>” and subject line as “SyncQuest_<College Name>_<Team Name>”
- To quantify the decision making process we have used the AHP model to decide – Identified 6 parameters according to their importance – Market size and current market share is important for all the 3 divisions & organized retail , expansion of fast food , popularity of india are important in D – I - E respectively Relative importance b/w the parameters was given to the software and the results were tabulated. The result shows domestic should be entered however ins---------
- ET - 3 brands are launched every day in india but only 5% succeed reason marketing Modren trade outlets are going to increase from 5-25% in next decade share in retail segment
- Existing customers – focus group has to be done to understand their needs To acquire new customers products should be positioned as convenience foods Tyson foods and mccain planning to enter into india Food fortification is the public health policy of adding micronutrients (essential trace elements and vitamins) to foodstuffs to ensure that minimum dietary requirements are met.
- In india cold chain infra is not developed therefore warehouse technique would provide impetus to the business (Agricultural and Processed Food Products Exports Development Authority)
- As Micheal Porter says Information leads to Competitive Advantage Would help us improve inventory forcasting , reduce internal costs , increase customer satisfaction, helpful for exporters However in the long all stackholders will benefit from Rapidbuy
- Across 5 verticles Production -> 1 st year target-> Commissioning of new plant 2 nd year-> expansion of distribution network Product -> 1 st Year-> Launch of Frozen Peas n chicken n quality improvement 2 nd yr-> Packaging Standards Finance-> Raising capital for New plant, rapidBuy &Export Certification across two years Marketing-> 1 st yr-> FGDs/Tie with HoReCa/ 2 nd Yr-> Modern Trade/ Trade Fair Promotions HR-> Training for emplyees/ Hiring of additional executives
- Identified 3 scenarios - 1. 2.