1. Studying for an MBA requires a certain determination and strength of character. In recent
years, the business world has become rapidly integrated across once restricting borders, and
anyone with high goals in the business world must have an international perspective and be
aware of the realities of different international arenas. As a native of India, I am familiar with
the increasingly important markets of this region, and as such I am thoroughly prepared for
the demands and challenges presented by undertaking study in the MBA program at your
institution.
I believe that the Masters in Business Management would be invaluable in helping me
achieve these objectives. It would enable me to channel my conceptual skills in analysing
business issues and resolve them, also would help me in understanding different issues which
affects organisation strategy, structure and systems.
I was born and raised in business family and i believe that my background in Business
Management has prepared me for such a career, I have found management interesting since
my under graduation days, where I had participated in lot of management fests and also have
won number of events. My bachelor’s degree and my diploma program have provided me
with a strong grounding in management. As a result, I am confident in my ability to adapt to
your environment and join your MBA program.
After my diploma program in management I was offered a job with Reliance Broadcast
Network Limited, it’s one of the biggest media houses in India. I started working in the Sales
and Marketing Department of Reliance Broadcast Network Limited, where I learned how to
control costs, devise marketing strategies, and develop lasting relationships with customers. I
joined RBNL as a Management trainee and within 6 months I was promoted as Assistant
Sales account manager and then Sales Account Manager.
I have learnt a lot working with Reliance Broadcast. My job in Reliance Broadcast was to
generate revenue by selling different services of the company. This gave me an opportunity
to interact with lot of clients and understand their business models. It also involved me in
presenting creative and innovative marketing ideas to clients. I also got the opportunity to
work in a team understand competitive markets and learned to achieve targets.
My job has involved interaction with people at all level from the Chairman of a corporate
house to its Brand and Marketing managers to media planners and buyers of an agency to its
creative and art directors. This gave me an opportunity to understand how different
companies plan their marketing strategies and how they utilise their marketing budget in an
efficient manner.
All this gave me valuable insights into the marketing and branding aspects of different
companies, how different marketing and branding strategies affect the company’s
performance. It has enabled me to observe some of the best and worst marketing plans
incorporated by companies. Certain assignments has taught me a lot, my most recent
assignment, was to give an advertising plan for a FMCG client to launch its product in
southern India, this involved me in studying the southern market completely, to analyse the

2. competitors and different challenges the product may face and how to overcome the
problems.
The pressure and the time limit in my job have taught me to plan well, work systematically
and keep my reports up-to-date. At the same time, having to achieve my targets, during both
internal discussions and presentations to clients, has taught me to think rigorously and
creatively. Extensive use of computers for analysis and preparation of presentations and
reports has made me familiar with spread sheet, word processing and power point
presentation.
I am confident working in a fast-paced international business environment. However, during
these years with RBNL, I have encountered numerous obstacles and unforeseen challenges.
Therefore, after careful consideration, I decided that further study in an MBA program would
be not only useful, but perhaps essential in developing my career potential and providing me
with greater opportunities for future success.
While the study of management is my prime objective today, my interests in sports, music,
travel and nature help me maintain a sense of perspective in life. I like to play cricket and
have represented my college in few sports events. I have organised and participated in a
number of extra curriculum activities during my college days. I also believe that each of us
must give something back to society – to this end, I have worked on a voluntary basis to a
local organisation in my hometown that focus on environment issues and keeping the city
clean.
I want to do an MBA program at the college of business, XYZ University for many reasons. I
have read about XYZ’s MBA program in the internet and have interacted with few alumni
and am impressed with the emphasis placed on practical approaches, general management
orientation and industry interaction. The curriculum of your MBA program is similar to that
which I studied previously, yet it is much more challenging and will allow me to develop my
abilities further. I already have a strong background in various aspects of business, from
marketing and management to accounting and sales. Because of this, I feel I am uniquely
qualified to attend your MBA program.
I believe that my past shows a steady yet rapid progression through the business world, and I
am eager to continue that progression by enrolling in your MBA program. I hope that the
admissions committee finds my background and strengths commensurate with the
requirements of XYZ’s MBA program. Thank you for your time and consideration.