Effects of Internet media on general market and tourism.

1. Understanding & Implementing Marketing Information System
within the parameters of Domestic & International Tourism:
In reference to Case Study of Himachal Pradesh Tourism

2. Introduction
 Tourism marketing been heavily oriented towards the promotion function,
a tendency that will no doubt continue well into the future.
 Tourism occurs when you leave your normal surroundings where you live
and work to go to another environment to engage in activities there,
regardless of how close or how far it is.
 Tourism propagation(marketing) can be expensive, particularly if you
want to attract national or international tourists.
 Typical funding sources are state tourism agencies and taxes, including
hotel taxes.
 The marketing plan is a road map and details of attractions in your area.
It forces you to set a budget on your promotional spending.
 Upgrades to make it more appealing to visitors -- or better advertising.
And this is the moment when “Tourism Marketing Information System”
kicks in and shows effect.

3. What is Tourism Marketing Information
System?
 A marketplace based on information provision and exchange
transactions. The most important use of the Internet is related to the
exchange transactions (marketing) between businesses that are
purchasing and others who are supplying.
 Marketing Information Systems are an essential means for effective
tourism marketing and improving quality of services of tourism
organizations
 Tourism organizations that have online presence having marketing
information applications or tourism marketing services in place to
support online marketing and transactions.
 Rise of e-commerce has enhanced the opportunities of domestic
tourist destinations and services to increase their audience in a cost-effective
way.
 Targeting ads towards people who type in search terms related to
tourism in your area, you can focus messages on convincing
interested parties to choose you over other possible destinations.

4. The Internet as an Information Exchange System
 Internet has become a medium for marketing and ideally for marketing
tourism. It allows everyone to access the network.
 Potential of using the Internet for marketing activities is derived from its
general use as an information exchange system.
 Information can be stored, indexed, retrieved, restructured, and
redistributed automatically by software and without human intervention
thus making more work smooth.
 Internet connects organizations with other companies, companies with
customers, and people with other people without regard to time, space
and hardware/software platforms.
 Internet as a marketing media can be of great benefit to virtually all areas
of marketing, from marketing research, through market segmentation,
targeting and positioning, to the effective use of the marketing mix, and
marketing organization and control.
 Internet does more than automating online business transaction. It can be
“informant” in that it provides a vast amount of information that was
previously unavailable.
 Internet and marketing strategies can be used to create connections and
customer base.

5. The role of the internet as an information
exchange system.

6. Effects of internet in terms of business.
 Website can supply as much promotional information as possible as
there is virtually no capacity constraint or advertising space limit on
the Web.
 Web marketer can create an ultra comprehensive brochure to
include everything a user wishes to know
 A company website with email links or even telephone numbers and
addresses will enable users to contact it for further and often more
personalized information
 A company’s website has to compete in the clutter of thousands of
other websites selling similar products and services, promotion is
necessary.
 The company’s web address should also be included on all its media
messages “to drive consumers to the Web

7. Major Components of Information Technology in Tourism
Marketing.

8. Some other contributors to Tourism and marketing with an
indirect affect on the business.

9. Case Study Himachal Pradesh
Popularly known as the Devbhumi — “Land of the Gods”,
Himachal Pradesh is a beautiful hill state in India, nestled in the
north-west region of western Himalayas. The state is landlocked
with the Tibetan plateau to the east, Jammu and Kashmir to the
north, and the Punjab to the west. The state stands apart from its
neighbours in terms of its sheer topographic diversity.
From vast tracts of high-altitude Trans-Himalayan desert to dense
green deodar forests, from apple orchards to cultivated terraces,
from snow capped high Himalayan mountain ranges to snow fed
lakes and gushing rivers, Himachal Pradesh offers breathtaking
pristine beauty.

10. Himachal and Districts

11. Tourist information kiosks and Interactive
Marketing.
 The state government invested INR 22.50 lakhs in setting up IT
enabled tourist information kiosks in Himachal Pradesh in
20/Nov/09. The funding was provided by the Union Ministry of
Tourism.
 Tourist related information such as important tourist destinations;
weather, hotel, railway and bus bookings and other related facilities
will be provided to the tourists via internet and interactive Kiosks.
 The Himachal Pradesh Tourism Development Corporation (HPTDC)
has been using print media to promote tourism in the state.
 These include advertisements in newspapers and publishing books
like Unforgettable Himachal.
 The department has also used interactive channels on the internet
for the access and propagation of tourism.

12. City wise tourism growth after the application of
Interactive and virtual publications (2009).

13. Conclusion
 Usage of new technology as a catalyst for the propagation of
tourism should be promoted.
 Information must be available to tourists with the help of
Interactive Kiosks.
 Smartphone based applications on android and symbian
platforms for quick and mobile access.
 Newer sources of communication like the internet must be
used effectively to influence and advertise at an international
competitor.
 Himachal must open avenues for business opportunities,
could be tourism related itself, and cash on its vast religious
backdrop.
 E-marketing is immature and requires major strategic
management actions from both the government tourism
organizations and private tourism companies.

14. Pro et Contra
 Weaknesses:
 Inadequacy of transport facilities
 Funds constraining the development of regions.
 Inadequacy of information channels.
 Overcrowding of popular tourist centres.
 Some places are inaccessible, especially in winter.
 Inadequacy of marketing.
 Lack of adequate infrastructural support.
 Opportunities:
 The concept of holidaying is gaining popularity in India among various
classes of people.
 Increased disposable incomes of the Indian middle class.
 Adventure sports and trekking.
 Eco- tourism is gaining popularity.
 Himachal contains many unexplored regions.

15.  Threats:
 Kashmir is being opened up and could divert a large portion
of tourists to itself.
 Various other places in India are providing stiff competition.
 Environmental factors also impose a threat.

16.  Recommendations
 It must open avenues for business opportunities, could be tourism
related itself, and cash on its vast religious backdrop.
 Railways must be given a boost so that long distance travel
becomes easy. Low cost airlines and helicopter services also can be
used to reach the inaccessible regions depending on the climatic
conditions.
 Family entertainment facilities must be developed. More
playgrounds and parks must be made. Schools can also be targeted
for excursions.
 Basic necessities must be provided. Water availability has to be
catered to. A diverse range of culinary must be provided to cater to
the wants of tourists from various places across India and the globe.
 Information must be available to tourists at all places.
 Eco-tourism must be developed and promoted.
 Exploitation of tourists by locals must be minimized.
 Facilities for higher education must be improved.

17. References
 A framework for an industry supported destination marketing information
system.
 Robin J.B. Ritchiea,*, J.R. Brent Ritchieb a Richard Ivey School of Business,
University of Western Ontario, London, Ontario, Canada, N6A 3K7b Faculty
of Management, World Tourism Education and Research Centre, University
of Calgary, 2500 University Drive N.W. Calgary, Alberta, Canada, T2N 1N4
 INFORMATION SYSTEMS AND TOURISM MARKETING:
 NEW CHALLENGES FOR TOURISM BUSINESS SECTOR IN EGYPT
 MOHAMMED I. ERAQI* and GHADA ABD-ALLA†
 *Faculty of Tourism & Hotels, Fayoum University, Egypt
 †Faculty of Tourism & Hotels, Ismalia, Suez Canal University, Egypt
Himachal Tourism : A S.W.O.T Analysis, Saurabh Rishi*
Dr B. Sai Giridhar**
Abstract
Wikipedia Himachal Pradesh

18. Thank You