Ad Agency

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Nishant Naral

Educação Negócios Saúde e medicina

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Abstract – Canon, one of the most trusted brands in the world of photography and digital camera (consumer electronics good sector), has maintained its brand image for decades. Though, originally founded in Tokyo, Japan in 1937, it has opened its subsidiary in India in 1997 as Canon India Private Limited. Canon has several products, namely copier, projector, printer etc. However its most renowned products are digital cameras (Fig. 0.1) and in this present report, analyses are limited to digital camera sector where Canon has several variants. Through its innovation by research, Canon has been producing world class digital cameras decades after decade and attracted numerous consumers throughout the globe. Its brand image is so powerful, that consumers find no reason in changing the brand. In the present report discussions are made on its brand equity, brand building, positioning, new product lines, competition with its peers and Canon India’s pricing strategy and effort to bolster its world class brand image.

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A plan is a "to do" list, a guide to action. It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.

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Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency. Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process. Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.

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Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process. To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.

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Upstrat's marketing for healthcare and hospital would focus on highlighting our expertise in healthcare management consulting and our ability to provide tailored solutions to optimize hospital operations, improve patient care, and increase revenue. Our marketing messaging would emphasize our deep understanding of the healthcare industry, including regulatory compliance, emerging technologies, and best practices in healthcare management. We would highlight our team's extensive experience working with hospitals and healthcare providers to identify areas for improvement, streamline processes, and drive growth. In our marketing materials, we would showcase case studies and success stories of hospitals and healthcare providers that have benefited from our consulting services. These case studies would demonstrate our ability to deliver tangible results, such as increased patient satisfaction, improved operational efficiency, and increased revenue. We would also leverage digital marketing channels to reach healthcare executives and decision-makers. This could include targeted social media ads, email marketing campaigns, and search engine optimization to ensure that our website appears at the top of search results when healthcare executives are searching for management consulting services. Ultimately, our marketing strategy would be focused on demonstrating our expertise in healthcare management consulting, showcasing our track record of success, and highlighting the value we can provide to hospitals and healthcare providers looking to improve their operations and outcomes.

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