Brief on Pay Per Click (PPC) for beginners

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This document provides an overview of Google AdWords, Google's pay-per-click advertising platform. It explains that with AdWords, advertisers select keywords and pay only when users click their ad. The higher the bid amount, the higher the ad will appear in search results. It also outlines how to set up an AdWords account, choose keywords and locations to target ads, create ad text, and track conversions and reporting.

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Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pay Per Click ,[object Object],[object Object],[object Object]

Basic Definition: Cost Per Click (CPC) ,[object Object],[object Object],The Destination Website A sample AdWords ad User

Search Engines Offering PPC ,[object Object],[object Object]

What Is Google? ,[object Object],[object Object]

What is Google Advertising? ,[object Object],[object Object]

Organic & Paid Listing.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Keyword Advertising ,[object Object],[object Object],[object Object]

How we set up account in Goggle Ad words? ,[object Object],[object Object],[object Object],[object Object]

Benefits of AdWords – Location & Language Targeting Targeting options: You can target ads by location and language ,[object Object],[object Object]

[object Object],[object Object],[object Object],Region/City Targeting Examples

[object Object],[object Object],Customized Targeting Use Customized Targeting to target highly specific areas

Create your ad Write your ad text and choose the keywords that will trigger those ads

A Typical AdWords Ad ,[object Object],[object Object],[object Object]

Set Pricing ,[object Object],[object Object]

Google Ad words Program: How does it work? ,[object Object],[object Object],[object Object]

Keywords Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating New Campaigns ,[object Object],[object Object],[object Object],[object Object]

New Campaigns…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Groups… ,[object Object],[object Object],[object Object],[object Object]

Terms… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Ad Words ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search partners, including: Google properties, including: ,[object Object],Content publishers, including: network Other 20% 80% Benefits of AdWords: Reach 80% Other 20%

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Search Now the Largest Share of Online Ads Growth of Search: Marketers are voting with their dollars ,[object Object],[object Object],[object Object],[object Object],% Online Advertising Revenue Search Banners Classifieds Sponsorships Rich Media Other

40% Search Search Advertising Is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods

Benefits of AdWords: Timing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of AdWords: Flexibility ,[object Object],[object Object],[object Object],[object Object]

Benefits of AdWords: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Google Ad words Beginners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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