This document provides an overview of McDonald's operations in India. It discusses: 1) McDonald's entered the Indian market in 1996 as a 50-50 joint venture between McDonald's Corporation and two Indian businessmen. 2) McDonald's franchise model means 90% of its Indian business is owned and operated by independent franchisees. 3) McDonald's uses various information systems like transaction processing, decision support, and management information systems to manage its operations, supply chain, and make data-driven decisions.

1. By
Nisha Agarwal (DM-11-008)
Lavanya (DM-11-054)
LG 5

3. • Entered in India 1996
• McDonald’s India is a 50 – 50 JV
partnership between McDonald’s
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi
• Trained extensively with their Indian
management team in Indonesia and US
before launch
• The entire menu was changed
McDonald’s History - INDIA

4. • 90% of McDonald’s business is
owned and run by independent
franchisees in India
• Actively Involver in many social
activities like CHILD
EDUCATION, PULSE POLIO
etc.
McDonald’s History - INDIA

5. VISION
‘TO BE THE BEST AND LEADING FAST
FOOD PROVIDER AROUND THE GLOBE’

6. MISSION
McDonald’s Mission Is To Be The World's Best
Quick Service Restaurant Experience. Being The Best
Means Providing Outstanding Quality, Service,
Cleanliness, And Value, So That We Make Every
Customer In Every Restaurant Smile."

7. OBJECTIVES
• To serve good food in a friendly and
fun environment
• To be a socially responsible
company
• To provide good returns to its
shareholders
• To provide its customers with food
of a high standard, quick service and
value for money

8. Mc -Strategies
 International Growth
 Forward Integration
-Distribution through Franchisees
 Backward Integration
-Local Sourcing, Cold Chain, Suppliers
 Market penetration & Development
- McDelivery
 New Product Development
- Aloo Tikki, Salad

9. COMPETITIVE ADVANTAGE
• McDonald’s Success Lies In Its Utilization Of Technology, Routinization
Of Work.
• McDonald’s maintains its competitive advantage by constantly creating
new items to add onto its menu.
• Supply chain: they buy supplies in bulk and, thus, get lower prices.
• Real estate: they lease land and property they own to franchisees
• McDonald’s purposefully aims their brands at kids

10. Information
System
used
In McDonalds

11. Information system
An information system (IS) collects, processes, stores, ana
and disseminates information for a specific purpose.
An information system includes inputs (data, instructions)
and outputs (reports, calculations).
It processes the inputs and produces outputs that are sent
or to other systems via electronic networks and
a feedback mechanism that controls the operation.

12. Types of Information Systems:
There are basically Five types of information systems.
• Transaction Processing System
•Office Information System
• Decision Support System
•Management Information System
•Expert System

13.  Office Information System:
Uses hardware, software and Networks to enhance workflow & facilitate
communications among the employees.
 Transaction Processing System:
The information system that captures and processes the data generated
during an organization's day-day transactions
Management Information System:
An Information system that generates accurate, timely and organized
information so managers & other users can make decisions, solve
problems
Decision Support System:
An information System designed to help users reach a decision when the
decision making situation arises
Expert Systems:
The information system that captures & stores the knowledge of human
experts & then imitates human reasoning & decision making process
for those who have less expertise.

14. Types of information systems that are used in
McDonalds are:
ᵜ Transaction Processing System
ᵜ management Information system
ᵜ Decision Support System
ᵜ Made for You system
ᵜ Hyperactive bob system
ᵜ Point of sale System
ᵜ Touch Interface Operating
System

15. Transaction Processing System (TPS)
transaction - happens when two people make an
exchange
collecting data about it is called transaction processing
so transaction processing is collecting, storing,
modifying, and retrieving the transactions of an
organization.
Transaction system helps to conduct business such as
payroll, employee record keeping or paying an
employee.
It's important to store the data of the transaction save
and protected

16. How Transaction Processing System is implementing in
McDonalds?
 McDonalds everyday sells a huge amount of
hamburgers.
 McDonalds should order raw material from its
supplier.
 Each time McDonalds place an order with its supplier ,
a transaction happens , and the transaction processing
system records the relevant information such as
supplier ‘name , address , the quality of the items
purchased and finally the invoice amount.

17. Decision support system (DSS)
Decision support system is used to model data
and make quality decision
Decision Support Systems are usually
computer applications with a human
component.
They can shift through large amounts of data
and pick between the many choices and
supports the non – routine decision.

18. McDonald’s management mainly uses DSS to
analyze the market and come up with a solution(s)
to problems.
They also use DSS in order to gain competitive
advantage over other fast food franchises by
analyzing large amount of data and seeing what is
the best course of action needed in order to ensure
they are on top.

19. Management Information Systems (MIS)
Management information system is a system
that provides information needed to manage
organizations effectively.
MIS involve three primary resources:
technology, information, and people
MIS generates 3 types of information.
 Detailed Information
 Summary Information
 Exception Information

20. How Management Information System is
implemented in McDonalds?
MIS system is used to produce periodic
reports such as a daily list of employees and
the hours they work, or a monthly report of
expenses.
McDonalds uses MIS to provide profitability
and information to help managers and staff to
plan its future direction.

21. MYS- “Made for You” System
MYS has implemented in order to raise productivity
and ensure customer satisfaction.
 serves as a communication portal between the
counter and kitchen staff.
 When an order is placed, the cashier inputs it into
the system and automatically it goes to the
computer screen in kitchen
 The elements of the sandwich are displayed for
the kitchen staff to start working on.

22. POS- Points of Sale System
Due to the extreme demand on McDonalds, management
decided to implement a POS in order to ensure maximum
customer satisfaction by allowing customers to order
quickly with minimum error.
POS is incorporated with MYS to further ensure efficiency.
With POS each command inputted in the computer is
instantaneously conveyed to each workstation.
Payment due is displayed immediately
kitchen staff will also be to know what the order is and the
duration the customer has been waiting.

23. Hyperactive Bob system:
 This system is “based on the artificial intelligence”.
 Systems employed by robots, to manage the kitchens
at so-called quick-service restaurants”.
 In this system they use a cameras that monitor the
entrance of the McDonald’s restaurants ,parking lots
to see the number of people are coming to the
restaurant.
when the workers are busy to know how fast they need
to be to make the meal and what amount of meats,
chickens, fries and other things they use needed and to
make an expectation of meals that must be ready at a
period of time if there is lots of people to have their
satisfaction

24. TIOS-Touch Interface Ordering System
This new system certain to revolutionize the fast food
industry.
It is a self-service ordering system that allows customers
to order what they want without interaction with a cashier.
It’s a touch interface computer that uses electronic
payment.
McDonald’s management decided to apply this TIOS in
order to minimize labor costs.