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1. SWOT ANALYSIS.

2. Exploring Corporate Strategy GROUP MEMBERS:- JugalThakkar 45. PoojaMishra 7. BhaveshSawaliya 51. NishaThapa 46. AmolNilakh 54. PriyaSingh 52. College SIES, Nerul Class SY BMS (B) Subject-Strategic Mgt.

3. What it pays to be a business SWOT? If you think your business could be doing better, why not try a SWOT analysis? SWOT stands for Strengths, Weakness, Opportunities and Threats By putting your firm under the magnifying glass in such a fashion you may find the way to grow your company or increase your earnings.

5. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

7. What is SWOT Analysis ? >It is a non-financial planning tool. >It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format). >The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. >Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets. >Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.

8. > SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.> For a business to Expand, Diversify and Sustain in the market SWOT analysis is must.

10. Matching is used to find competitive advantages by matching the strengths to opportunities.

11. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities.

12. An example of conversion strategy is to find new markets.

14. Strengths: >What advantages does your company have? >What do you do better than anyone else? >What unique or lowest-cost resources do you have access to? >What do people in your market see as your strengths? >What factors mean that you "get the sale"?

15. Weaknesses: What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales? Consider this from an internal and external basis:

16. Opportunities: >Where are the good opportunities facing you? >What are the interesting trends you are aware of? Useful opportunities can come from such things as: >Changes in technology and markets on both a broad and narrow scale. >Changes in government policy related to your field. >Changes in social patterns, population profiles, lifestyle changes. >Local events.

17. Threats: >What obstacles do you face? >What is your competition doing that you should be worried about? >Are the required specifications for your job, products or services changing? >Is changing technology threatening your position? >Do you have bad debt or cash-flow problems? >Could any of your weaknesses seriously threaten your business?

18. Three stages of a SWOT analysis Identify. Draw conclusions. Translate into strategic action.

19. Advantages of SWOT Analysis Consolidate strengths Minimises Weaknesses Helps to Grab Opportunities Minimises Threats Facilitates Planning Facilitates Alternative Choices Helps to Innovate Ensure Survival & Success

21. Was priced at around 35% of surf.

22. Market share grew from 0% in 1976 to about 60% in 1987 in over a period of ten years

23. It has become the largest selling brand and the success of nirma is due to affordable price, medium quality, distribution reach and effective use of media.

25. Nirma is a rs.17 billion umbrella brand offering consumers a brand portfolio of products at multiple price points in detergents, soaps & personal care market.

26. Market leadership in detergents and fabric wash.

27. Second largest player in toilet soaps.

28. Has wide distribution network.

29. Its strategy of rural marketing is its unbeatable strength.Nirma - Swot analysis.

31. Catching the pulse of the consumer, offering good designs & understanding Emotions

32. Heavy investment in technology, product design, and human resources

34. Complexity improves its Competitive position

35. Design, the branding and the technology

36. Backwards compatibility - protection from a Japanese onslaught

37. Lending personality to its products (fashion statement)

38. Effective advertisement and market communication

40. Opportunitiesof Samsung Distinguish its service from competitors. Offer product variations Demand for cell phones driven by the service providers or carriers Tie up with service providers Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report) Opportunities of Nokia Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction

41. Threats of Samsung Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement Threats of Nokia Biggest threat - “complacency” “Inflection point” - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others

42. >The usefulness of SWOT analysis is not limited to profit-seeking organizations. >It may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. Key Points >SWOT Analysis is a simple but useful framework for analyzing your company's Strengths and Weaknesses, and the Opportunities and Threats you face. >This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

43. >Used in a business context, it helps you carve a sustainable niche in market. >Used in apersonal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities. >What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. >And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.

44. Thank You...