Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity, trends and best practices in how contact centers use analytics. It explores how they do this now, how their personnel feel about the current processes and tools, plans they have to change or improve them, and benefits they hope to gain by doing so.
analyzed input from hundreds of organizations around the world to assess the maturity and direction of their efforts
The research revealed awareness of customer satisfaction as an increasingly central concern. Nearly three-fourths of organizations (72%) identified customer satisfaction scores as the most important metric for their executives and managers. And improving the customer experience and increasing customer satisfaction were the top two motivators for organizations deciding to invest in analytics, each chosen by more than 70 percent. Currently, however, only slightly more than half (57%) of organizations regularly use analytics for customer experience management; it ranks fourth behind three operational analytics. We conclude that customer-related analytics are on the radar of decision-makers, but in practice not many companies have implemented them.
Ventana Research is the leading benchmark research and business technology advisory services firm.
Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity, trends and best practices in how contact centers use analytics. It explores how they do this now, how their personnel feel about the current processes and tools, plans they have to change or improve them, and benefits they hope to gain by doing so.
The research revealed awareness of customer satisfaction as an increasingly central concern. Nearly three-fourths of organizations (72%) identified customer satisfaction scores as the most important metric for their executives and managers. And improving the customer experience and increasing customer satisfaction were the top two motivators for organizations deciding to invest in analytics, each chosen by more than 70 percent. Currently, however, only slightly more than half (57%) of organizations regularly use analytics for customer experience management; it ranks fourth behind three operational analytics. We conclude that customer-related analytics are on the radar of decision-makers, but in practice not many companies have implemented them.
Ventana Research is the leading benchmark research and business technology advisory services firm.
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