'Know Your Customer Avatar' through the Starving Audience Framework – CBD Oil

1. 1
CBD OIL

2. Starving Audience Persona Intro
❑ When we incorporated The Starving Audience Framework into our own
business it humbled us by revealing that most of what we had been talking
about was our self and we were not getting into the head and heart of our ideal
client - the one who we exist to help. The client is the hero while we are just the
guide.
❑ The good news is that the framework that came from our pain was created. It is
built on proven and tested principles that can also change your businesses
marketing results.
❑ This document is designed to help you apply the extensive research that has
been completed for your brand.
❑ Do not feel overwhelmed that there is so much information here. We will guide
you through the next steps of implementing your new language on your
website, marketing funnel, ads and emails. By the end of this process, you will
have the outline and framework for your website that you know will work and
that you can feel proud of.
❑ The outline is structured to connect with potential customers turning them from
browsers into buyers.
❑ Once the process is done, you can hand what we have created to a web
designer who will gladly use their talent to build or rebuild your site. Most web
designers have a great eye and can build stunning sites, it is the story part and
the words that they struggle with the most. This is now solved.
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3. ❑ Part One of the Starving Audience Framework is included in the body of
this document. This is an accurate profile of your ideal customer profile
and beginning language that will be incorporated in all your online and
offline marketing.
❑ Next Step: We will schedule a call to walk you through your persona and
explain in detail what it all means.
❑ Part Two is in process and will be the second delivery. This will be for your
website or marketing funnel accompanied with wire frames which can be
used by your web designer. It will also include content for a short email
sequence, beginning ad copy with call to action and Facebook ad
research.
Starving Audience Persona Intro
3

4. Passion
• Who would you help for free?
• Think of the long haul (20 years)
• What do folks tell you you’re good at?
• What comes easy?
Problem
• Is there an explicit need?
• Is there search volume?
• Is the market growing?
• Can you solve it better, cheaper or faster?
Profit
• Can they afford your solution?
• Can you quantify the ROI?
• Is there potential for recurring revenue?
Presence
• Can you be seen as the “go-to” provider?
• How competitive is your niche?
• What messaging is being used in the market?
Pathway
• How easily can you target online?
• Which social channels dominate?
• List interests, experts, publications, associations and groups
Buyer Framework
4

5. Persona: Female
Passion
1. Who would you help for free?
2. What do folks tell you you're good at?
3. What comes easy?
1. Female.
2. I am good at providing fast and
effective pain reliever products.
3. Offering them informative guidance
on the health problems which can
help them eliminate sever knee or
joint pain.
Problem
1. Is there an explicit need?
2. Is there search volume?
3. Is the market growing?
4. Can you solve it better, cheaper or faster?
1. Yes, People are not aware about all
the benefits of CBD products.
2. Yes, It is growing.
3. Yes, the market is growing. The
interested states are (Indiana,
Oklahoma, Kentucky, Vermont,
Tennessee).
4. Yes, I can solve it better and faster
but not necessarily cheaper.
Buyer Persona Evaluation
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6. Persona: Female
Profit
1. Can they afford your solution?
2. What's the size of the niche?
3. Can you quantify the ROI?
4. Is there potential for MMR (Money Market Rate) or
recurring revenue?
1. Yes, because we focus on the quality
of product that gives fast and
effective results.
2. 9M - 10M monthly active people
(Data as per Facebook Insight).
3. Yes. By generating more sales.
4. Yes, By selling CBD products in
Wholesale, Assistance Program, CBD
Oil Affiliate Program, CBD Bundle
Offers.
Presence
1. Can you be seen as the “go-to” provider?
2. How competitive is the niche?
3. What messaging is being used in the market?
1. Yes, because of the verified and
tasted products with reasonable
price, fast & effective results and no
side effects.
2. There is a low to average
competition as the market is growing
gradually
3. 7 Benefits and Uses of CBD Oil (Plus
Side Effects) – Healthline
The Difference Between THC and
CBD | CBD Oil Review
CBD Dosage - How Much CBD Oil
Should I Take? | CBD Oil Review
CBD oil and pets: Can it relieve
anxiety and pain? :: WRAL.com
CBD oil might ease your aches and
pains—here's why - MSN.com
Buyer Persona Evaluation
6

7. Persona: Female
Pathway
1. How easily can you target online?
2. Which social channels dominate?
3. List interests, experts, publications, associations and
groups.
1. With specific interest group we can
target this segment on Facebook,
Google, Pinterest and Instagram.
2. Facebook, Google, Pinterest and
Instagram.
3. Baby products
Healthcare products
Phone accessories
Clothing
Household products
Jewelry
Watch
Shoes
Pet lover
Buyer Persona Evaluation
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8. Buyer Persona Snapshot
8
Name Lakeisha McCann
Gender Female
Age 41
Location Texas, United States
Income $65 - $80k Per Annum
Marital Status Married
Demographics
Social Media Groups Facebook, LinkedIn, Twitter
Publications N/A
Associations N/A
Brands Casio, Stanley, Jones New York
Experts (Gurus) N/A
Tools (Software) N/A
Activities Running, Playing Sports
Opinions, Behaviors, Events N/A
Psychographics
Lakeisha is a resident of the United States. She
is married and a working woman and likes to
participate in running competition; however, as
time is passing, she started facing joint and
knee pain. She finds this pain very frequently,
and she is continually fighting with pain in
knees. It makes her cry when the pain is intense.
She also feels a bit of stress due to this and not
able to have a deep & sound sleep.
Many a times. she wakes up anxious at
midnight and then just can't get back to sleep.
Her husband also started worrying about this
and started doing research to find out the right
product that can help her reduce the pain &
give her a sound and deep sleep. A friend
come up with a recommendation of CBD oil.
He bought the product online and gave it to
her wife who started using it. She can really feel
the difference and her pain gradually reduced.
After using it on a regular basis, she spends an
entire day without pain or stiffness which is a
miracle. She is now at peace of mind.

9. Pains & Frustrations Goals & Desires
She desires to stay healthy and enjoy life at its peak. She
wants to play her favorite sports so that she can keep up
good health. Since she typically started facing lousy knee
pain in her legs & also, having insomnia & anxiety, she
started looking for a right product which is fast acting, long
lasting and leaves no side effects and gives a practical result
in reducing her pain. She desires to be always pain-free and
stress-free as she feels stressed when she can't see
improvements even after spending much money on it. Her
ultimate goal is to have peace of mind and have improved
mental focus.
Fears & Implications
Disappointed as she is struggling with severe joint and
knee pain in her legs. She consulted with her family
doctor who prescribed medicines. She started taking the
suggested dosage for nearly two months, but she could
not feel better, and no useful improvements were seen.
Due to this, she gets more frustrated as her pain gets
terrible each day especially when she wakes up in the
morning and feels unable to get out of the bed for a while.
She also struggles with insomnia and feels stressed when
things don't work.
As an avid runner, her knees take a pounding. Before she
started taking CBD Oil, it took a while for her joints to
warm up and find her stride. She is very active about her
fitness but since she has a common joint & knee pain from
a knee surgery slowing her down to achieve her fitness
goals. She is under extreme stress from bottled emotions
for years. She fears if she does not get rid of this severe
pain and what if she does not achieve her fitness goals.
Many times, she feels the pain at an extreme level which is
unbearable for her that results in sleepless nights & more
stress each day. She has tried multiple pain killers and OTC
medicines, but nothing worked the way she expected.
Dreams & Aspirations
She has always loved sports and dreams to be a runner. But
she is down on her knees with intense pain. She had gone
through a very tough time when she was under depression
as she could not sleep throughout the night. She needs
such a product that can help her get rid of the pain she is
facing for a long time. She wants to see improvements
when she buys a product. She wants to live stress-free and
with a better mental focus so that she can be more
confident. She wants to ensure that the product she adopts
is tested well in advance and is readily available in the
market and priced reasonably.
Now
Eventual
Away Towards
Buyer Goals Grid
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10. The Analyst
Motivated by: Facts & Figures.
They love to analyse, think things
through, plan ahead systematic
ways of doing things.
They can’s stand: Being late, when
people don’t follow the rules or do
things the “right way” (grammar
police!), not understanding things
completely before jumping in.
The Pioneer
Motivated by: A challenge or goal.
They thrive off of pressure to
achieve. “In it to WIN it” attitude.
Natural born
leaders/entrepreneurs. Willing to
work beyond where most will.
They can’t stand: confrontation,
people who are overly loud or
pressure to perform.
The Amuser
Motivated by: FUN & Recognition!
They love to dance, talk, sing and
have a good time everywhere they
go! They are often times
disorganized & a little messy, but
their positivity and optimistic
outlook on life is contagious!
They can’t stand: RULES, being told
what to do, or being on a
schedule!
The Refined
Motivated by: Helping others. They
enjoy being a part of something
bigger than themselves! LOVE
SMALL gatherings and
entertaining. They have a calm
demeanor and are often
“introverts”
They can’t stand: confrontation,
people who are overly loud or
pressure to perform.
This is an outline of the 4 buyers personas
Buyer Persona Overview
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11. Your 2 buyers personas
The Analyst
• Expect my results to improve more
• Instant Relief
• Noticed a HUGE difference
• More affordable
• Happy with the concluded results
• Feel a difference
• Effects are very subtle
• Better able to articulate My
thoughts
• Helping me communicate more
clearly and concisely
• Feel more organized mentally
The Pioneer
• Makes the daily process more
pleasurable
• Backed by scientific research
• Kind to the environment and to
animals
• Feel like my body has detoxified
• Seeing better results
• Completely eliminates the
discomfort
• Taste really good and feel very
refreshing
• Feeling less puffy, less "junky“
• Knees feel better lubricated now
Buyer Persona Language
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12. Unaware Problem Aware Solution Aware Product Aware Most Aware
Make PROSPECTS
problem aware &
solution aware
Convert problem aware &
solution aware prospects into
LEADS
New leads can now make an
Informed purchase decision
Content at the top of the
funnel facilitates
AWARENESS
Content in the middle of
the funnel facilitates
EVALUATION
Content at the bottom of the
funnel facilitates
CONVERSION
Blog
Social Media Updates
Infographics
Photographs
Digital Magazine/Reports
Audio Podcast
Video/Video Podcast
Microsite
Primary Research
Educational Resources
Quiz/Surveys
Discounts/Offers/Loyalty club
Useful Resources
Downloads
Demo
Customer Story
Comparison/Spec Sheet
Webinar/Events
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Customer Journey

13. Increase Metrix + Timeline
Pain Relief In 7 Days
Better Sleep In 7 Days
Confidence 75% or more
Energy Level 50% or more
Work Productivity 50% or more
Thought Process 50% or more
Mental Focus 75% or more
Performance 50% or more
Good Health 50% or more
Concentration 75% or more
Positive State Of Mind 75% or more
Improved Walking In 7 Days
Calmness 50% or more
Decrease Metrix + Timeline
Pain In 7 Days
Health Risks 50% or more
Depression 75% or more
Stress 75% or more
Medical Expenses 50% or more
Anxiety 75% or more
Cyclic Vomiting Syndrome In 30 days
Menstrual Cramps In 30 days
Sun Sensitive Eyes 50% or more
Daily Detoxification 50% or more
Inflammation 50% or more
Discomfort 50% or more
Insomnia 75% or more
RE (Result & Emotions) Thermometer
20
10
0
-10
30
40
50
60
70
80
20
10
0
-10
30
40
50
60
70
80
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14. 01
What is your client's biggest goal or desire?
To stay healthy and enjoy life at its peak. She wants
to play her favorite sports & wants to feel the
peace of mind
02
What's your client's biggest dream or
aspiration?
She has always loved sports and dreams to be a
runner.
03 What's your client's biggest pain or
frustration?
Struggling with severe joint and knee pain in her
legs gets more frustrated as her pain gets
terrible each day especially when she wakes up
in the morning and feels unable to get out of
the bed for a while.
Dreams
Goals
Pain
Attention Currency
I help female to eliminate severe joint and knee pain in 7
days so that they can have energetic mornings to practice
running at their peak without worrying about getting the
pain back.
Attention Currency
14

15. Upsell Advocate Promote
ConvertExciteCore Offers
Aware Engage Subscribe
A
B
1 2
456
3
7 8 9
IdentifySellAutomate
The Starving Audience Framework
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16. The Solution Framework
Identify
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Fully aware about the problem i.e. Knee Pain
Ready to subscribe & opts in to receive
emails
Better clarity about the solution
Hears about the solution via referral
Watching a video to see how effective the solution is
Confident about the solution
1
2
3
Subscribe
Engage
Aware
To
From

17. Sell
The Solution Framework
17
Attracting to the promotions & offers
Buy them with confidence
Gets value from initial transaction
Makes a small purchase
Can see the results & leaving
feedback
Reading success stories
4
5
6
Core Offers
Excite
Convert
To
From

18. Automate
The Solution Framework
18
Brand
Tells to family & friends about the
brand & promotes it
Sharing testimonials/case study
Repeat purchase through One time
offers & upsells
Keep an eye on bulk buying offers &
discounts
More engagement on Facebook/chatbot7
8
9
Promote
Advocate
Upsell
To
From

19. Action
Dedicate your whole existence to your
favorite sports
Follow
Join a group, community or enlist a friend
Trying
Feeling change, feeling new positivity and
seeking more
Curious
Aware of the solution that will help get
rid of the pain
Symptoms Key to Success
Achieving goals with confidence
Don't want to face the pain again
Anxious
Wants better results
Struggling with joint & knee pain
My Core Solution Pain Relief
The Business Growth Pyramid
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20. The Value Ladder
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Formats Goals Pricing
Customer and/or personal
success stories Convert problem aware &
solution aware into leads
N/A
One time offer
Formats Goals Pricing
Email Nurturing
Build trust & engage them N/A
Downloads
Educational Resources
Retargeting
Lead Magnets
Formats Goals Pricing
Blog Posts
Create Awareness
Build The Audience
N/A
Articles
Infographics
Videos
Convert
Nurturing And Engage
Attract And Capture

21. The Ultimate Lead Magnet Title
The Ultimate Lead Magnet Promise Statements
The Lead Magnet
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23. 23
What’s Next…
Schedule your call to review the persona