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THE YEAR THAT WILL BE…
BY
NIPUN KAPUR
SOCIAL MEDIA
HAS EVOLVED OVER THE LAST
2YEARS
WE LOVE
SOCIAL MEDIA
AND HERE IS PROOF
IF FACEBOOK WAS TO BE A COUNTRY IT WOULD BE THE THIRD MOST
POPULATED IN THE WORLD.
CHINA & INDIA TAKE THE FIRST 2 SPOTS
500 MILLON USERS THAT’S FACEBOOK FOR YOU!
IMAGE COURTESY – MASHABLE
25 BILLION
PIECES OF CONTENT IS SHARED ON FACEBBOK EVERY MONTH
IN THE FORM OF PICTURES, VIDEOS, NOTES AND OTHERS
2BILLION
VIDEOS ARE VIEWED ON YOUTUBE EVERYDAY!
4BILLION
PHOTOS ARE HOSTED ON FLICKR
27 MILLION
ARE THE AVERAGE NUMBER OF TWEETS PER DAY!
AND MOST IMPORTANTLY
BLOGGING , TWEETING & FACEBOOKING
IS OFFICIALLY A FULL TIME JOB!
PS: And Thank God for it, I’d be so Jobless without it 
THAT MY FRIENDS
WAS A QUICK RECAP OF 2010
THE YEAR THAT WAS…
OR ALMOST..
BEFORE WE LOOK AT THE PREDICTIONS FOR 2011,
IT IS IMPORTANT
THAT YOU GET A SNEAK PEAK OF THE
‘SOCIAL HUMAN BRAIN’
THIS IS WHAT GOD GAVE US AND
THESE ARE THE FUNCTIONS HE DESIGNED FOR EACH PART
And this what people like
Mark Zuckerberg (Founder Facebook), Jack
Dorsey (Founder Twitter) , Steven Chen
(Founder YouTube), Buyukkokten (Founder Orkut)
among many others did to the average
human brain.
TWITTER FUNCTION
FACEBOOK SKILLS
BLACKBERRY RESPONSE
YOUTUBE VISION
RSS FEEDER
EMOTICANS
BLOGGIA
SOCIAL NETWORK CORDINATION
MORE THAN HALF OF THE HUMAN RACE IS UNDER 30
THEY HAVE NEVER KNOWN A LIFE WITHOUT THE INTERNET
WONDER HOW THEY FEEL ABOUT SOCIAL MEDIA?
NOW THAT YOU KNOW THE BEAST
HERE ARE MY TOP 5
PREDICTIONS FOR 2011
#1 KINDERGARDEN ADMISSIONS
GONE ARE THE DAYS WHEN PARENTS WERE INTERVIEWED BEFORE KIDS GOT INTO SCHOOL FOR
FIRST TIME. IN 2011 KIDS WILL BE ADMITTED INTO KINDERGARDEN BY STUDYING FACEBOOK
PROFILES OF PARENTS.
YA, SO INCASE DADDY DEAR HAS A PROFILE PICTURE WITH A PITCHER OF BEER AND RINGS OF
SMOKE OR INCASE MOMMY ISNT DRESSED LIKE MOMMY – NO DOUGHNUT FOR BABY!
INCASE YOU ARE THINKING YOUR SECURITY SETTINGS ARE FAB, REMEMBER THERE ARE GAMES &
APPS TO EXTRACT DATA 
Bryan Jones
“Send me the bit.ly to your blog and your Twitter Handle.
Don’t look at me like that, these things exist!”
#2 END TO THE RESUME ERA
ALREADY 95% OF THE COMPANIES ARE USING LINKEDIN TO ATTRACT EMPLOYEES,
NEXT STEP KNOW THEM BETTER VIA BLOGS & MICRO BLOGS
#3 SOCIAL MEDIA THERAPISTS
TO TREAT THE NEW FOUND ALIMENTS & SYNDROMES CAUSED
BY SOCIAL MEDIA
Digital depression: Feeling of helplessness, a dip in confidence levels
and low self-esteem caused when unfollowed, unlinked or unfriended
on social media sites.
Twitterhoeia: The uncontrollable urge to share mundane experiences
with Twitter followers
Tweetaholic: A person who is addicted to tweeting usually wanting to
tweet about anything just to feel relieved. If you are one, join
tweetaholic anonymous!
Twitter rage: Anger induced by twitter. Frustration caused when
you’re tweets are continuously ignored or resentment caused by over-
use of twitter. Slow network connections and time delay between
tweets can also cause twitter rage.
#4 SOCIO GAMING & PAPER.LI AWARDS
Everybody is media, and so media will be recognized.
There are people who can stand the pressures of Farmville and they must be awarded!
#5 THE ‘SOCIAL’ PASTRY SHOP
This has been a experiment for some and 2011 this will be a full time career for many.
So friends
This is a sneak peek into the year that will be..
Wishing you all a ‘Socialicious’ 2011!
By Nipun Kapur
Social Media Evangelist & Online Reputation Management Specialist
Director
Social Media Marketing
DRAFTFCB Interactive
card.ly/nipunkapur

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2011 - Social Media Predictions

  • 1. THE YEAR THAT WILL BE… BY NIPUN KAPUR
  • 2. SOCIAL MEDIA HAS EVOLVED OVER THE LAST 2YEARS
  • 4. AND HERE IS PROOF
  • 5. IF FACEBOOK WAS TO BE A COUNTRY IT WOULD BE THE THIRD MOST POPULATED IN THE WORLD. CHINA & INDIA TAKE THE FIRST 2 SPOTS 500 MILLON USERS THAT’S FACEBOOK FOR YOU! IMAGE COURTESY – MASHABLE
  • 6. 25 BILLION PIECES OF CONTENT IS SHARED ON FACEBBOK EVERY MONTH IN THE FORM OF PICTURES, VIDEOS, NOTES AND OTHERS
  • 7. 2BILLION VIDEOS ARE VIEWED ON YOUTUBE EVERYDAY!
  • 9. 27 MILLION ARE THE AVERAGE NUMBER OF TWEETS PER DAY!
  • 10. AND MOST IMPORTANTLY BLOGGING , TWEETING & FACEBOOKING IS OFFICIALLY A FULL TIME JOB! PS: And Thank God for it, I’d be so Jobless without it 
  • 11. THAT MY FRIENDS WAS A QUICK RECAP OF 2010 THE YEAR THAT WAS… OR ALMOST..
  • 12. BEFORE WE LOOK AT THE PREDICTIONS FOR 2011, IT IS IMPORTANT THAT YOU GET A SNEAK PEAK OF THE ‘SOCIAL HUMAN BRAIN’
  • 13. THIS IS WHAT GOD GAVE US AND THESE ARE THE FUNCTIONS HE DESIGNED FOR EACH PART
  • 14. And this what people like Mark Zuckerberg (Founder Facebook), Jack Dorsey (Founder Twitter) , Steven Chen (Founder YouTube), Buyukkokten (Founder Orkut) among many others did to the average human brain.
  • 15. TWITTER FUNCTION FACEBOOK SKILLS BLACKBERRY RESPONSE YOUTUBE VISION RSS FEEDER EMOTICANS BLOGGIA SOCIAL NETWORK CORDINATION
  • 16. MORE THAN HALF OF THE HUMAN RACE IS UNDER 30 THEY HAVE NEVER KNOWN A LIFE WITHOUT THE INTERNET WONDER HOW THEY FEEL ABOUT SOCIAL MEDIA?
  • 17. NOW THAT YOU KNOW THE BEAST HERE ARE MY TOP 5 PREDICTIONS FOR 2011
  • 18. #1 KINDERGARDEN ADMISSIONS GONE ARE THE DAYS WHEN PARENTS WERE INTERVIEWED BEFORE KIDS GOT INTO SCHOOL FOR FIRST TIME. IN 2011 KIDS WILL BE ADMITTED INTO KINDERGARDEN BY STUDYING FACEBOOK PROFILES OF PARENTS. YA, SO INCASE DADDY DEAR HAS A PROFILE PICTURE WITH A PITCHER OF BEER AND RINGS OF SMOKE OR INCASE MOMMY ISNT DRESSED LIKE MOMMY – NO DOUGHNUT FOR BABY! INCASE YOU ARE THINKING YOUR SECURITY SETTINGS ARE FAB, REMEMBER THERE ARE GAMES & APPS TO EXTRACT DATA  Bryan Jones
  • 19. “Send me the bit.ly to your blog and your Twitter Handle. Don’t look at me like that, these things exist!” #2 END TO THE RESUME ERA ALREADY 95% OF THE COMPANIES ARE USING LINKEDIN TO ATTRACT EMPLOYEES, NEXT STEP KNOW THEM BETTER VIA BLOGS & MICRO BLOGS
  • 20. #3 SOCIAL MEDIA THERAPISTS TO TREAT THE NEW FOUND ALIMENTS & SYNDROMES CAUSED BY SOCIAL MEDIA Digital depression: Feeling of helplessness, a dip in confidence levels and low self-esteem caused when unfollowed, unlinked or unfriended on social media sites. Twitterhoeia: The uncontrollable urge to share mundane experiences with Twitter followers Tweetaholic: A person who is addicted to tweeting usually wanting to tweet about anything just to feel relieved. If you are one, join tweetaholic anonymous! Twitter rage: Anger induced by twitter. Frustration caused when you’re tweets are continuously ignored or resentment caused by over- use of twitter. Slow network connections and time delay between tweets can also cause twitter rage.
  • 21. #4 SOCIO GAMING & PAPER.LI AWARDS Everybody is media, and so media will be recognized. There are people who can stand the pressures of Farmville and they must be awarded!
  • 22. #5 THE ‘SOCIAL’ PASTRY SHOP This has been a experiment for some and 2011 this will be a full time career for many.
  • 23. So friends This is a sneak peek into the year that will be.. Wishing you all a ‘Socialicious’ 2011! By Nipun Kapur Social Media Evangelist & Online Reputation Management Specialist Director Social Media Marketing DRAFTFCB Interactive card.ly/nipunkapur