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FAB LAB Talk
         12 October 2011




 The Good The Bad and The Ugly
Regarding Licensing & Enforcement

     Michael Sandys, Partner at
  QualitySolicitors Jackson & Canter
Licensing your I.P.

 There are various ways of commercialising your Intellectual Property
  (IP) and Licensing presents a good classic and cost effective way of
  bringing your Intellectual Property to the marketplace, whether it is a
  patent and know how or trade marks, designs and copyright.

 It is essential that the license terms are in writing and special
  attention should be given to drafting and negotiating such terms.

 By licensing you retain ownership (and certain control) of your IP
  whilst allowing others to exploit your IP which should have cost
  benefits.
Types of Licenses


1. Exclusive License

2. Exclusive and sole license

3. Non Exclusive License

4. Manufacturing License

5. Joint Venture
The Licence Terms

1.   In writing
2.   Duration
3.   Define exactly what you are licensing
4.   Exclusivity, non exclusivity and sole
5.   Royalty streams and audits (speak to your Accountant)
6.   Improvements
7.   Pulling the plug
8.   Choice of Law
9.   ADR
Joint Ventures


1. Corporate joint venture

2. Contractual joint venture
Manufacturing
License Agreement


1.   R&D
2.   Prototype
3.   Control of your IP
4.   Protection/Restrictive Covenants
5.   Indemnity
6.   Selling to the marketplace
7.   Ultimate control of your product and marketing
Avoid Slipping into
Bad Ways


 Always do your homework/find out as much as possible in
  relation to who you are entering into a license with.

 Ask for references – be inquisitive.

 Undertake a company / credit search.

 Ask for examples of what they have achieved in the past.
Avoid Slipping into
Bad Ways (Cont) …


 Ask for a copy of their latest business plan.

 Get a detailed cost breakdown and analysis in respect of
  prototypes.

 Spend time developing your objectives and think
  carefully about the Heads of Agreement (the foundation
  stones).
Enforcement
(when things turn Ugly)


1.   The Lawyer’s letter
2.   Litigation and the risks
3.   ADR
4.   Costs and Insurance (BTE and ATE)
5.   Settlement Terms
Conclusion

 It is important to have the correct structure that fits your IP and the
 business objectives.

 Thought should be given beforehand as to what you want to achieve
 and how and also the milestones.

 You should consider the resources that you have and not stretch
 yourself too far.

 Do your homework beforehand and find out who you are entering
 into a contract with.
Conclusion (Cont) …


 Use an well experienced lawyer to ensure that the
 wording is carefully drafted in order to protect your IP.

 Finally always consider what you want to achieve if
 things do go wrong and plan ahead ie: the alternatives.
Contact Details


 Michael Sandys, Partner, Head of Commercial

 Tel: 0151 702 8747

 Email: msandys@jacksoncanter.co.uk

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Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcement"

  • 1. FAB LAB Talk 12 October 2011 The Good The Bad and The Ugly Regarding Licensing & Enforcement Michael Sandys, Partner at QualitySolicitors Jackson & Canter
  • 2. Licensing your I.P.  There are various ways of commercialising your Intellectual Property (IP) and Licensing presents a good classic and cost effective way of bringing your Intellectual Property to the marketplace, whether it is a patent and know how or trade marks, designs and copyright.  It is essential that the license terms are in writing and special attention should be given to drafting and negotiating such terms.  By licensing you retain ownership (and certain control) of your IP whilst allowing others to exploit your IP which should have cost benefits.
  • 3. Types of Licenses 1. Exclusive License 2. Exclusive and sole license 3. Non Exclusive License 4. Manufacturing License 5. Joint Venture
  • 4. The Licence Terms 1. In writing 2. Duration 3. Define exactly what you are licensing 4. Exclusivity, non exclusivity and sole 5. Royalty streams and audits (speak to your Accountant) 6. Improvements 7. Pulling the plug 8. Choice of Law 9. ADR
  • 5. Joint Ventures 1. Corporate joint venture 2. Contractual joint venture
  • 6. Manufacturing License Agreement 1. R&D 2. Prototype 3. Control of your IP 4. Protection/Restrictive Covenants 5. Indemnity 6. Selling to the marketplace 7. Ultimate control of your product and marketing
  • 7. Avoid Slipping into Bad Ways  Always do your homework/find out as much as possible in relation to who you are entering into a license with.  Ask for references – be inquisitive.  Undertake a company / credit search.  Ask for examples of what they have achieved in the past.
  • 8. Avoid Slipping into Bad Ways (Cont) …  Ask for a copy of their latest business plan.  Get a detailed cost breakdown and analysis in respect of prototypes.  Spend time developing your objectives and think carefully about the Heads of Agreement (the foundation stones).
  • 9. Enforcement (when things turn Ugly) 1. The Lawyer’s letter 2. Litigation and the risks 3. ADR 4. Costs and Insurance (BTE and ATE) 5. Settlement Terms
  • 10. Conclusion It is important to have the correct structure that fits your IP and the business objectives. Thought should be given beforehand as to what you want to achieve and how and also the milestones. You should consider the resources that you have and not stretch yourself too far. Do your homework beforehand and find out who you are entering into a contract with.
  • 11. Conclusion (Cont) … Use an well experienced lawyer to ensure that the wording is carefully drafted in order to protect your IP. Finally always consider what you want to achieve if things do go wrong and plan ahead ie: the alternatives.
  • 12. Contact Details  Michael Sandys, Partner, Head of Commercial  Tel: 0151 702 8747  Email: msandys@jacksoncanter.co.uk