SoLoMo - about, impact on e-commerce, and trends

1. NIÑA V.
GUNO
ECOMM
ER K31
THE SOLOMO
MOVEMENT

2. DEFINITION
The next big marketing tool(s)
 Combination of “mega-trends” that add new value to
products and services

3. RISING TREND
 Trend emerged in 2010 to
2011
 Arose with popularity of
smartphones and tablets
that integrate geo-location
technology
 FB - Open Graph in 2010 for
users to carry social identity
 Apple with App Store
 Google with Google Play
= more Internet
activities on the go

4. HOW TO USE SOLOMO
 Social Media
 use accounts such as Facebook,
Twitter, etc. to engage target
audience
 Cheap and effect way to build
relationship and brand
 Local Visibility
 use local search directories, actively
target local customers
 Mobile Marketing
 use mobile ads, check-in deals with
Facebook or Foursquare
(taken from
http://socialmappmedia.com/solomo/)

5. EXAMPLES
Walgreens
Check in with
Foursquare and
receive mobile
coupons
First grocery to
use SOLOMO

6. EFFECTS TO E-COMMERCE
 Gives local businesses tools and products to
connect with customers
 Enable merchants to deliver permission-based
deals to connected customers within immediate
vicinity
 Less cost in advertising to small-to-medium
businesses while reaching target market

7.  Kapture
EXAMPLES
 Free iPhone app that
helps small business use
mobile marketing without
own app or website
 Claim rewards by taking
photos from nearby
businesses
 Sidewalk Ad
 Reinvented concept of
sandwich board
 Start-up company with
free apps that shows user
deals within immediate
radius
 Claim virtual coupons or
save in virtual wallet
 Local businesses come
together and have events
in line with SidewalkAd

8. WHAT’S NEXT?
 Continued
popularity of texts
– still cheapest,
simplest, and has
widest reach
 Increased use of
QR codes to
complement
SOLOMO strategy
 Rise in use of
mobile payment

9. WHAT’S NEXT?
 Firms will rise
to support
businesses in
going
SOLOMO
 Google Glass -
adds additional
feature to
SOLOMO
wherein apps
and services
can
predetermine
user's need

10.  Content
REFERENCES
 http://www.techopedia.com/definition/28492/solomo
 http://www.entrepreneur.com/article/226408
 http://socialmappmedia.com/solomo/
 http://mashable.com/2013/04/30/solomo/
 Graphics
 http://www.olafurandri.com/?p=2020
 http://socialmeep.com/solomo-social-local-and-mobile/
 http://visual.ly/solomo-%E2%80%93-marketing-advantage-
%E2%80%93-social-local-mobile
 http://justcreative.com/wp-content/uploads/2014/06/social-network-design-
4-640x800.png
 http://engage.synecoretech.com/Portals/141995/images/how-to-use-
facebook-deals-to-boots-your-brands-GSO.jpg