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the participatory museum
             nina simon, museum 2.0
             nina@museumtwo.com
             @ninaksimon on twitter
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
oakland museum of california
ontario science centre
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation
why i’m here
what i advocate



the participatory museum
is a place where visitors can
create, share, and connect
with each other around
content.
in cultural institutions, that can mean...




   Cantor Art Center                      upper: SFMOMA     Denver Community Museum
                       lower: Science Museum of Minnesota
and it requires some changes

 traditional institution        participatory institution

Authority is content provider   Authority is platform provider
why would you want to do this?
              participation does five things best:
                      deliver personal relevance
                     celebrate and network
                   diverse voices
                      deliver dynamic content
                     encourage interpersonal
                   dialogue
                     support collaborative +
                   creative practice
why would you want to do this?
              to deliver personal relevance




                                London Science Museum
why would you want to do this?
   to celebrate and network diverse visitors’ voices




                                         Minnesota History Center
why would you want to do this?
      to deliver dynamic content and experiences




                                Worcester City Art Gallery & Museum
why would you want to do this?
          to encourage interpersonal dialogue




                                   University of Washington
why would you want to do this?
       to support collaborative, creative practice




                                      Victoria and Albert Museum
why would you want to do this?
              participation does five things best:
                      deliver personal relevance
                     celebrate and network
                   diverse voices
                      deliver dynamic content
                     encourage interpersonal
                   dialogue
                     support collaborative +
                   creative practice
how can you do it well?

                     what are
MUSEUM               you about?


                             what will these
                             relationships look
                             like?




                        what do they
                        need?

visitors
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
ilikemuseums.com
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
90,000 visitors, 37,000 posters made    Denver Art Museum




average time poster-making: 25 minutes
this is not enough to promote social engagement




                                      GoMA
giving good instructions




                           SFMOMA
SFMOMA
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
Lowell National Historical Park
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
don’t focus solely on creators...




the vast majority of social media users are not creators
what makes YouTube different?
participation can be for everyone




        Auckland Museum         Minnesota History Museum
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip + art of participation
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
I’ve never had a gay friend. It was unbelievably
exciting to find myself facing him with his body,
opinions and identity. It seems he was not very
different from me and especially he was not an
alien. From now on, I will not disrupt my
communication with the gays, I will enhance it.
                    - Reader in Istanbul, 2007
what’s your idea?
contact me anytime
   nina@museumtwo.com
http://www.museumtwo.com

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The Participatory Art Museum

  • 1. the participatory museum nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter
  • 3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum of california ontario science centre SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  • 5. what i advocate the participatory museum is a place where visitors can create, share, and connect with each other around content.
  • 6. in cultural institutions, that can mean... Cantor Art Center upper: SFMOMA Denver Community Museum lower: Science Museum of Minnesota
  • 7. and it requires some changes traditional institution participatory institution Authority is content provider Authority is platform provider
  • 8. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  • 9. why would you want to do this? to deliver personal relevance London Science Museum
  • 10. why would you want to do this? to celebrate and network diverse visitors’ voices Minnesota History Center
  • 11. why would you want to do this? to deliver dynamic content and experiences Worcester City Art Gallery & Museum
  • 12. why would you want to do this? to encourage interpersonal dialogue University of Washington
  • 13. why would you want to do this? to support collaborative, creative practice Victoria and Albert Museum
  • 14. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  • 15. how can you do it well? what are MUSEUM you about? what will these relationships look like? what do they need? visitors
  • 16. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 17. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 19.
  • 20. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 21. 90,000 visitors, 37,000 posters made Denver Art Museum average time poster-making: 25 minutes
  • 22. this is not enough to promote social engagement GoMA
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 30.
  • 32. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 33. don’t focus solely on creators... the vast majority of social media users are not creators
  • 34. what makes YouTube different?
  • 35.
  • 36. participation can be for everyone Auckland Museum Minnesota History Museum
  • 37. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip + art of participation 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 38. I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
  • 39.
  • 41. contact me anytime nina@museumtwo.com http://www.museumtwo.com