This document provides information about home selling services from Nima Mohammadi of Keller Williams Realty. It discusses the benefits of listing with Keller Williams, including technology tools, teamwork support, industry knowledge, and reliability. It outlines the home selling process and key factors that determine when and how quickly a home will sell: price, condition, location, and marketing efforts. It emphasizes the importance of correct pricing, proper preparation and staging, and an aggressive multi-channel marketing strategy to attract buyers and sell the home efficiently.

1. Home Selling GuideHome Selling GuideHome Selling GuideHome Selling Guide
Nima MohammadiNima MohammadiNima MohammadiNima Mohammadi
Keller Williams Realty
Flagship of Maryland
1111 Benfield Blvd. Suite 250
Millersville, MD 21108
Office: (410) 729-7700
Email:Email:Email:Email: nima@kwflagship.comnima@kwflagship.comnima@kwflagship.comnima@kwflagship.com
Cell: (410) 562Cell: (410) 562Cell: (410) 562Cell: (410) 562----8616861686168616
Fax: (443) 308Fax: (443) 308Fax: (443) 308Fax: (443) 308----4843484348434843
www.Yourwww.Yourwww.Yourwww.Your----RealRealRealReal----EstateEstateEstateEstate----Agent.comAgent.comAgent.comAgent.com

2. Why Keller Williams RealtyWhy Keller Williams RealtyWhy Keller Williams RealtyWhy Keller Williams Realty
TechnologyTechnologyTechnologyTechnology
• Leading-edge tech tools and training give me the edge in effectively
marketing your property online, 24 hours a day, seven days a week!
Through KW’s exclusive Keller Williams Listing System (KWLS), your
property is fed to more than 350 online search engines and available on
KW’s Web network of more than 76,000 sites.
• Best of all, because of Keller Williams Realty’s “My Listings, My Leads”
philosophy, every single Internet inquiry on your property will come directly
to me so that I can follow up quickly on potential buyers for your property.
TeamworkTeamworkTeamworkTeamwork
• Keller Williams Realty was designed to reward agents for working together.
Based on the belief that we are all more successful if we strive toward a
common goal rather than our individual interests, I’m confident that every
Keller Williams professional shares the common goal of serving you, my
client, in the best way possible.
KnowledgeKnowledgeKnowledgeKnowledge
• Keller Williams Realty helps me stay ahead of trends in the real estate
industry through its comprehensive, industry-leading training curriculum and
research resources. It’s what prepares me to provide you with unparalleled
service.
ReliabilityReliabilityReliabilityReliability
• Founded on the principles of trust and honesty, Keller Williams Realty
emphasizes the importance of having the integrity to do the right thing,
always putting your needs first. It reinforces my belief that my success is
ultimately determined by the legacy I leave with each client I serve.
Track RecordTrack RecordTrack RecordTrack Record
• I’m proud to work for the fastest -growing real estate company in North
America and the third-largest real estate company in the United States. It’s
proof that when you offer a superior level of service, the word spreads fast.

3. Home Selling ProcessHome Selling ProcessHome Selling ProcessHome Selling Process
• There are a lot of details to be handled when selling a home.
• It is my job to streamline the home sale process for you,
• ensuring everything is completed as quickly and efficiently as
possible.
• This overview was designed to help you understand the various
steps along the way.
• Preparing for SalePreparing for SalePreparing for SalePreparing for Sale
• Conduct comparative market analysis to establish a fair market
value of your home
• Prepare and complete the listing agreement
• Recommend improvements to maximize your home's value
• Place a lock box on your property, if needed
• Marketing your HomeMarketing your HomeMarketing your HomeMarketing your Home
• Enter listing information into the MLS
• Place a For Sale sign on your property
• Notify top local agents of this new listing
• Schedule your home for office tour
• Schedule your home for MLS tour
• Distribute Just Listed flyers to your neighborhood
• Post your home information on the Internet
• Schedule and hold open houses
• Notify all potential buyers with details of listing
• Arrange showings for other agents
• Communicating with YouCommunicating with YouCommunicating with YouCommunicating with You
• Contact you regularly with feedback
• Prepare and deliver regular progress reports to you
• Discuss all marketing activities with you
• Coordinating the SaleCoordinating the SaleCoordinating the SaleCoordinating the Sale
• Pre-qualify potential buyers
• Present and discuss all offers with you
• Negotiate your transaction with the other agent
• Prepare and finalize the closing

4. The Four FactorsThe Four FactorsThe Four FactorsThe Four Factors
The are only 4 factors that determine WHEN, WHY, and HOW a
home will sell:
1.1.1.1. PricePricePricePrice
2.2.2.2. ConditionConditionConditionCondition
3.3.3.3. LocationLocationLocationLocation
4.4.4.4. Marketing effortMarketing effortMarketing effortMarketing effort
The homes that sell the fastest are those homes that are
professionally and aggressively marketed, and that are listed
at a price that is in direct relation to the condition and
location of the home.
Nearly 25% to 35% of all listings do not sell. The market rejects
them. In other words, the market did not accept the MarketingMarketingMarketingMarketing
EffortEffortEffortEffort, the PricePricePricePrice, the ConditionConditionConditionCondition, the LocationLocationLocationLocation, or a combination
of these areas—perhaps all four of them!
The good news is that you control two of these areas:
• PricePricePricePrice and ConditionConditionConditionCondition.
We control one:
• Marketing EffortMarketing EffortMarketing EffortMarketing Effort.

5. Pricing Your HomePricing Your HomePricing Your HomePricing Your Home
• According to the National Association of RealtorsAccording to the National Association of RealtorsAccording to the National Association of RealtorsAccording to the National Association of Realtors®®®® andandandand
research conducted by MRIS, homes receive the highestresearch conducted by MRIS, homes receive the highestresearch conducted by MRIS, homes receive the highestresearch conducted by MRIS, homes receive the highest
level of interest during their first 2 weeks on the market.level of interest during their first 2 weeks on the market.level of interest during their first 2 weeks on the market.level of interest during their first 2 weeks on the market.
• ThatThatThatThat’’’’s why its so important for a home to be priceds why its so important for a home to be priceds why its so important for a home to be priceds why its so important for a home to be priced
correctly from the beginning. Pricing a home out of thecorrectly from the beginning. Pricing a home out of thecorrectly from the beginning. Pricing a home out of thecorrectly from the beginning. Pricing a home out of the
market will prevent it from being shown.market will prevent it from being shown.market will prevent it from being shown.market will prevent it from being shown.
• By the time the home is priced correctly, buyer interestBy the time the home is priced correctly, buyer interestBy the time the home is priced correctly, buyer interestBy the time the home is priced correctly, buyer interest
has waned and the home will sell for less than market value.has waned and the home will sell for less than market value.has waned and the home will sell for less than market value.has waned and the home will sell for less than market value.
• I am diligent in researching the current conditions andI am diligent in researching the current conditions andI am diligent in researching the current conditions andI am diligent in researching the current conditions and
nuances of the area markets. I will provide you with all thenuances of the area markets. I will provide you with all thenuances of the area markets. I will provide you with all thenuances of the area markets. I will provide you with all the
information you need to make ainformation you need to make ainformation you need to make ainformation you need to make a wise pricing decisionwise pricing decisionwise pricing decisionwise pricing decision....

6. Factor 1 : PriceFactor 1 : PriceFactor 1 : PriceFactor 1 : Price
As the graph illustrates, only about 30% of homes currently
on the market are actually IN the market. The remaining
70% are incorrectly priced in relation to their condition.
Of those, about half are in NO MANNO MANNO MANNO MAN’’’’S LANDS LANDS LANDS LAND – that in-
between place for homes that entered the market as
overpriced and are now chasing the market through price
reductions to get the home sold.
HINTHINTHINTHINT: Price your home correctly from the beginning to
get it sold quickly and for top dollar. I am your experts
in determining fair market value for your home.
ININININ the Market or Simplythe Market or Simplythe Market or Simplythe Market or Simply
ON the Market?ON the Market?ON the Market?ON the Market?

7. BuyerBuyerBuyerBuyer’’’’s OR Sellers OR Sellers OR Sellers OR Seller’’’’s Markets Markets Markets Market
If sellers fall behind a market
with falling home values, they
can end up chasing the
market down, because home
values are always falling
faster than their price
reductions.
In a market with rising home
values, if a seller wants a Price
that’s ahead of the market, the
market may go up enough to
make that price attractive for
buyers. Time can cure some
mistakes and make people look
smart. If sellers fall behind a
market with falling home values,
they can end up chasing the
market down, because home
values are always falling faster
than their price reductions.

8. Price CompetitivelyPrice CompetitivelyPrice CompetitivelyPrice Competitively
The first 30 days is critical
The right price is important.The right price is important.The right price is important.The right price is important.
• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at
a realistic market value.
• Starting too high and dropping the price later misses the
excitement and fails to generate strong activity.
• Many homes that start high end up selling below market value.

9. Factor 2: ConditionFactor 2: ConditionFactor 2: ConditionFactor 2: Condition
Imagine someone
approaches you with 2
one hundred dollar
bills in their hands.
One of the bills is
crisp and new, while
the other is worn and
wrinkled. The person
tells you that you can
only pick one. Which
one will you pick?
Both of the bills serve
the same function and
are equal in value, but
most people will
always choose the
nice, clean, crisp one
over a dirty wrinkled
one.
How does your house
look to others? This
is the crucial important
difference between
Showing condition
and Living condition.

10. Factor 2: ConditionFactor 2: ConditionFactor 2: ConditionFactor 2: Condition
According to
the National
Association of
Realtors®,
homes that are
well-staged will
sell faster and at
a higher price.
In fact, a recent
survey of
professionally
staged homes
illustrates just
this point – 212
average days on
the market
versus 37
average days for
homes that were
professionally
staged.
I pride myself on
my ability to
present your
home in the
BEST
possible light,
ensuring that it
will attract the
attention of
prospective
buyers.

11. Factor 3: LocationFactor 3: LocationFactor 3: LocationFactor 3: Location
Other than the example shown inOther than the example shown inOther than the example shown inOther than the example shown in
the picture, there really isnthe picture, there really isnthe picture, there really isnthe picture, there really isn’’’’t mucht mucht mucht much
that can be done about locationthat can be done about locationthat can be done about locationthat can be done about location
except to accent the positives andexcept to accent the positives andexcept to accent the positives andexcept to accent the positives and
minimize the negatives...and priceminimize the negatives...and priceminimize the negatives...and priceminimize the negatives...and price
your home accordingly.your home accordingly.your home accordingly.your home accordingly.

12. • Buyers find the home they purchase primarily by looking on the Internet
and by asking real estate agents.
• An excellent agent with a terrific Internet marketing program is your best
path to a sale.
Most agents will put a sign in your yard and enter your property on
the MLS…then wait for the buyers to come. My philosophy is
different. Yes, I will put a sign in your yard; and yes, I will enter your
home on the MLS…but I take it a bit further.
I believe that in order to sell your home on time and at the highest
price the market will allow, I need to take your home to the buyers…not
the other way around. Why wait for buyers to see your property when
I have the ability to show it to them where they are?
According to the National Association of Realtors (2009), 38% of
buyers are looking for homes on line. In fact, 87% of all consumers are
online searching, learning or interacting with something pertaining to
real estate.
Factor 4: MarketingFactor 4: MarketingFactor 4: MarketingFactor 4: Marketing

13. Technology has brought us the ability to communicate and
interact with more people on a daily basis than ever before.
I leverages technology to bring your home to the attention
of the world!
By featuring your home on the Keller Williams RealtyKeller Williams RealtyKeller Williams RealtyKeller Williams Realty
corporate website, our office website, and my individual
websites, you can be assured that your home will attract
the attention of the home-buying consumer.
In addition, as a result of our good relationships with other
real estate professionals, your home will be brought to the
attention of the top 2,100+ Realtorstop 2,100+ Realtorstop 2,100+ Realtorstop 2,100+ Realtors®®®® in the regionin the regionin the regionin the region. Not
only will my friends in the industry learn of your home
through the MLS and websites, they will receive
personalized greetings on a regular basis, delivered
directly to their inbox, announcing that your home is on the
market and reminding them of your home’s availability,
open houses, changes to the listing, etc.
Factor 4: MarketingFactor 4: MarketingFactor 4: MarketingFactor 4: Marketing

14. Factor 4: MarketingFactor 4: MarketingFactor 4: MarketingFactor 4: Marketing
When you list with me, we’ll have access to the Keller Williams Listing
System, or KWLS. This proprietary, exclusive system ensures
your property is marketed online 24/7 through more than 350 of
the most popular search Websites.

15. Factor 4: MarketingFactor 4: MarketingFactor 4: MarketingFactor 4: Marketing
11111111----Point Marketing ProgramPoint Marketing ProgramPoint Marketing ProgramPoint Marketing Program
– Staging and Pricing StrategiesStaging and Pricing StrategiesStaging and Pricing StrategiesStaging and Pricing Strategies
– For Sale Signs, Rider Signs,For Sale Signs, Rider Signs,For Sale Signs, Rider Signs,For Sale Signs, Rider Signs,
Directional SignsDirectional SignsDirectional SignsDirectional Signs
– Box with Flyers and Distribution ofBox with Flyers and Distribution ofBox with Flyers and Distribution ofBox with Flyers and Distribution of
Flyers in NeighborhoodFlyers in NeighborhoodFlyers in NeighborhoodFlyers in Neighborhood
– Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
– Flyers in House/Comment CardsFlyers in House/Comment CardsFlyers in House/Comment CardsFlyers in House/Comment Cards
– Multiple Listing ServiceMultiple Listing ServiceMultiple Listing ServiceMultiple Listing Service
– Web Listings with Virtual TourWeb Listings with Virtual TourWeb Listings with Virtual TourWeb Listings with Virtual Tour
– Open House ProgramOpen House ProgramOpen House ProgramOpen House Program
– Track Showings/Collect FeedbackTrack Showings/Collect FeedbackTrack Showings/Collect FeedbackTrack Showings/Collect Feedback
– Weekly Seller UpdatesWeekly Seller UpdatesWeekly Seller UpdatesWeekly Seller Updates
– and more!and more!and more!and more!

16. Preparing Your Home ForPreparing Your Home ForPreparing Your Home ForPreparing Your Home For
SaleSaleSaleSale
• Did you know well-placed furniture can open up rooms and make them seem larger than
they are? Or that opening drapes and blinds and turning on all lights make a room seem
bright and cheery?
• It's a fact: acquiring the highest market value and elevating yoIt's a fact: acquiring the highest market value and elevating yoIt's a fact: acquiring the highest market value and elevating yoIt's a fact: acquiring the highest market value and elevating your home above others in theur home above others in theur home above others in theur home above others in the
same price range often comes down to first impressions.same price range often comes down to first impressions.same price range often comes down to first impressions.same price range often comes down to first impressions.
• Here are some inexpensive ways to maximize your home's appeal:
ExteriorExteriorExteriorExterior
– • Keep the grass freshly cut.
– • Remove all yard clutter.
– • Apply fresh paint to wooden fences.
– • Paint the front door.
– • Weed and apply fresh mulch to garden beds.
– • Clean windows inside and out.
– • Wash or paint home’s exterior.
– • Tighten and clean all door handles.
– • Ensure gutters and downspouts are firmly attached.
InteriorInteriorInteriorInterior
– • Remove excessive wall hangings, furniture and knickknacks (consider a temporary
self-storage unit).
– • Clean or paint walls and ceilings.
– • Shampoo carpets.
– • Clean and organize cabinets and closets.
– • Repair all plumbing leaks, including faucets and drain traps.
– • Clean all light fixtures.
For ShowingsFor ShowingsFor ShowingsFor Showings
– • Turn on all the lights.
– • Open drapes in the daytime.
– • Keep pets secured outdoors.
– • Play quiet background music.
– • Light the fireplace (if seasonally appropriate).
– • Infuse home with a comforting scent like apple spice or vanilla.
– • Vacate the property while it is being shown.

17. Nima MohammadiNima MohammadiNima MohammadiNima Mohammadi
Keller Williams RealtyKeller Williams RealtyKeller Williams RealtyKeller Williams Realty
Flagship of MarylandFlagship of MarylandFlagship of MarylandFlagship of Maryland
1111 Benfield Blvd. Suite 250
Millersville, MD 21108
Office: (410) 729-7700
Email:Email:Email:Email: nima@kwflagship.comnima@kwflagship.comnima@kwflagship.comnima@kwflagship.com
Cell: (410) 562Cell: (410) 562Cell: (410) 562Cell: (410) 562----8616861686168616
Fax: (443) 308Fax: (443) 308Fax: (443) 308Fax: (443) 308----4843484348434843
www.Yourwww.Yourwww.Yourwww.Your----RealRealRealReal----EstateEstateEstateEstate----Agent.comAgent.comAgent.comAgent.com
Contact meContact meContact meContact me