Presentation by Ajoy S for MPOB course

1. SUN TZU
Presentation by
Ajoy S
MTP, MBA, ASIET
Prof. Nimal C Namboodiripad

2. SUN TZU
Real Name
Sun Wu
Birth
544 BC
Birthplace
Shandong Province, Ch’i State, China
Best Known As
The author of The Art of War

3. SUN TZU AND THE ART OF WAR
• He is widely believed to have been a high ranking
military general and a philosopher
• Emphasizes on surprise and deception with the lines
like “feign incapacity”
• “All warfare is based on deception”
• “The supreme art of war is to subdue the enemy
without fighting”
• Kissinger, Mao, Napoleon used Sun Tzu’s
philosophies

4. SUN TZU AND THE ART OF WAR
The Art of War contains thirteen chapters each
pertaining to one area of warfare.
• Laying Plans/The Calculations
• Waging War/The Challenge
• Attack by Stratagem/The Plan of Attack
• Tactical Dispositions/Positioning
• Energy/Directing
• Weak Points & Strong/Illusion and Reality
• Maneuvering/Engaging The Force

5. SUN TZU AND THE ART OF WAR
• Variation in Tactics/The Nine Variations
• The Army on the March/Moving The Force
• Terrain/Situational Positioning
• The Nine Situations/Nine Terrains
• The Attack by Fire/Fiery Attack
• The Use of Spies/The Use of Intelligence

6. SUN TZU AND THE ART OF WAR
Some of his dictums include:
• When enemy advance we retreat
• When the enemy halts we harass
• When the enemy seeks to avoid battle we attack
• When the enemy retreats we pursue

7. SUN TZU AND MANAGEMENT

8. CAPTURE YOUR MARKET WITHOUT DESTROYING IT
• “Generally in war, the best policy is to take a state
intact; to ruin it is inferior to this....For to win one
hundred victories in one hundred battles is not the
acme of skill. To subdue the enemy without fighting
is the acme of skill.”

9. AVOID YOUR COMPETITOR’S STRENGTH, AND ATTACK THEIR
WEAKNESS
• “An army may be likened to water, for just as flowing
water avoids the heights and hastens to the
lowlands, so an army avoids strength and strikes
weakness.”

10. USE FOREKNOWLEDGE & DECEPTION TO MAXIMIZE THE
POWER OF BUSINESS INTELLIGENCE
• “Know the enemy and know yourself; in a
hundred battles you will never be in peril”

11. USE SPEED AND PREPARATION TO SWIFTLY OVERCOME THE
COMPETITION
• “To rely on rustics and not prepare is the greatest of
crimes; to be prepared beforehand for any
contingency is the greatest of virtues.”
• Speed doesn’t mean doing things hastily (reduce the
time in decision making)

12. DEVELOP YOUR CHARACTER AS A LEADER TO MAXIMIZE THE
POTENTIAL OF YOUR EMPLOYEES
• “When one treats people with benevolence, justice
and righteousness, and reposes confidence in them,
the army will be united in mind and all will be happy
to serve their leaders.”
• Leader should be wise, sincere, courageous and
strict

13. • Turning strength into weakness
• Strategies should not be same and should changed
from time to time

14. Thank You
Source:
http://en.wikipedia.org/wiki/Sun_Tzu
http://en.wikipedia.org/wiki/The_Art_of_War