1. “A lot can happen over coffee”

3. Annual growth rate :5-6%

4. Average per capita consumption : 66 gramsannual

6. Largest organized retail coffee chain in India

7. Total outlets- 937 in every nook and corner of the country

8. Plans to open 180 more outlets in fiscal year 2010.

9. A Rs. 750 crore, ISO -9002 certified company.

11. Barista

12. Café Mocha

13. Qwicky

14. Costa Coffee

15. Java Green

16. Café Pascucci

17. Indirect Competitors

18. McDonald’s, Haldiram’s

20. Well-equipped roasting unit

24. Price for a cup of coffee ranges from Rs 45 to Rs 80

27. Friendly waiters and services.

29. Caters to target market with strategically placed outlet .Eg-Located in high street, gas station and near colleges.

31. Tier-I cities ( Jaipur, Kanpur, Surat)

32. Tier-II cities (Mysore, Guwahati, Jamnagar)

33. Satellite cities and urban outgrowths (NaviMumbai, Faridabad, Secunderabad)

34. To be expanded to Tier-III cities

36. For the youth: Young (AT HEART) customers, young and friendly staff

37. Highest distribution network

38. Targetmiddle and upper middle class

41. Books cafes

42. Highway cafes

43. Lounge cafes

44. Garden cafes

45. Cyber cafes Latest addition: Lounge cafes

47. They have tied up with Channel [V]'s Get Gorgeous contest.Ticket sales: They were involved in WWE, Elton John, and Bryan Adams ticket sales

50. Khakee

51. Main HoonNaa

52. Socha Na Tha

55. Positioned itself as a coffee bar and has maintained that position for a long time now.

56. CCD saw a latent market in youngsters

57. For youngsters- CCD a fun place where one can go anytime of the day and have fun with friends. In 2002 CCD underwent a rebranding exercise.

61. WEAKNESS The store ownership of the company might hinder in their expansion policies Price of the products is relatively higher than brands like Java Green and McDonalds CCD cafes are small in sizes Many of the CCD stores are incurring loses due to wrong site selection (national highways)

62. OPPORTUNITIES Coffee cafe industry is one of the fastest growing industry in Asia More people like to visit CCD for informal meetings CCD has gone international , and is planning to attract many new international markets, hence gaining international recognition Changing lifestyle of youth, they like to spend time on lounging. New Products

63. THREATS Competition with other coffee cafes like Costa Coffee, Barista & Mochas. Consumer trends towards more healthy ways and away from caffeine International players like Starbucks New entrants and costs

65. Procures coffee beans from its base in Bangalore.

66. Quality assurance

67. Focus on core competence- coffee, outsources other item

69. Place for fun and hangouts for youngsters.

70. Does not use franchisee model.

71. Offers variety as per changing times.