So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going. (First presented at WordCamp Kansas City 2018)

1. Social Media 101
by Nile Flores @blondishnet
for WordPress

2. Objective
❏ Answer what is social media
❏ Answer why you need social media
❏ Share plugins and tools to hook
your WordPress site up to social
networks
❏ Share some social media tips to get
you going

3. What is social media?

4. Social Media
In terms of this talk, we’re talking more about
social media marketing.

5. “Social media marketing refers to the process of gaining
traffic or attention through social media sites. Social media
itself is a catch-all term for sites that may provide radically
different social actions.”
https://searchengineland.com/guide/what-is-social-media-marketing

6. Social Media Marketing Plan (Simplified)
1. Define your goal(s)
2. Find and target your audience
3. Measure your success with tools
4. Create content, but capitalize on creating content
on as many mediums as possible
5. Promote content and where possible, and even
syndicate it
6. Convert your visitors and followers to customers
7. Make money

7. Why do you need social media?

8. Building a Website is ONLY the beginning!
“If you build it, they will come”, like in the
movie, Field of Dreams, doesn’t work for
building a brand and a website. Let’s
revise this to:
If you build it, you must promote it, and
engage with others, AND THEN, they will
come.

9. 3 Truths that MOST website owners fail at
1. You DO need to hook your site up to
social network sites.
2. You DO need to engage with people.
3. You CANNOT expect traffic by search
engine alone, especially when search
engines are also social oriented.
#truestory

10. What you can do with social media marketing?
❏ Inform followers about information in
your industry.
❏ Educate them about your products.
❏ Guide people to the answers they need in
order to make informed buying decisions.
❏ Make connections with other influencers,
possibly to build strategic partnerships.
❏ Build trust with followers and clients.

11. Where does WordPress fall into this?

12. Your WordPress site’s content can be leveraged
Your content is king when it comes to trying to attract visitors, subscribers, followers, and
ultimately, buyers.
All you have to do is create it AND share it on places like Google Search, Bing Search, Facebook,
Twitter, and more...

13. Content idea types for ANY business or blog
❏ Lists
❏ Memes
❏ Infographics
❏ Reviews
❏ How to guides/ tutorials
❏ Resource pages (links)
❏ Testimonials
❏ Q&A
❏ Roundups
❏ Guest Posts
❏ Ask Me Anything
❏ Podcasts
❏ Freebies
❏ In the news/Press coverage
❏ Social media related
❏ Giveaways
❏ Press release
❏ Public Service Announcements
❏ Quotes
❏ Sponsored Posts
❏ Wiki

14. Social Media Tips
❏ Measure your social media stats (likes, clicks, follows,
engagement)
❏ Add your site to Google Analytics
❏ Add your site to Google Search Console
❏ Add your site to Bing Webmaster
❏ Use hashtags (especially Instagram and Twitter)
❏ Stay on top of trends
❏ Make friends

15. More Social Media Tips
❏ Be consistent with your brand across channels
❏ Add content that your visitors will find value in
❏ Add links to your social handles to your website
❏ Make it easy for your visitors to share your content by
adding social share buttons
❏ Definitely mention influencers in your niche
❏ Keep your channel active with fresh content
❏ Number of followers aren’t important (Quality over
Quantity)

16. Resources! Resources! Resources!

17. Third Party Social Media Tools
Social Web suite - https://socialwebsuite.com - free 14-day trial. Lowest plan is $19/month and
includes publishing to 10 social accounts, and all of their features
Hootsuite - https://hootsuite.com - free to publish to 3 social accounts, basic scheduling, and basic
analytics
Buffer - https://buffer.com/ - free to publish content to 3 social accounts, includes link tracking,
video and GIF uploader, browser extension, etc...
IFTTT - https://ifttt.com/wordpress - Free! Options to push WordPress RSS Feed to Twitter, or
Facebook, Instagram to Pinterest. Can create a draft post in WordPress when you tweet using a
specific hashtag. Share WordPress posts to several social networks......and more!

18. More Third Party Social Media Tools
Buzzsumo.com - http://buzzsumo.com/ - check keywords or hashtag terms and see how popular or
trendy it is, and what is being talked about. Good for content planning and great fuel for pushing
valuable content to followers.
Hashtagify - http://hashtagify.me/popular - Check for hashtags to see if they exist and if they’re
trending

19. Social Plugins for WordPress
❏ Instagram Feed - https://wordpress.org/plugins/instagram-feed/
❏ Youtube Embed Plugin - https://wordpress.org/plugins/youtube-embed-plus/
❏ Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
❏ Revive Old Post (formerly Tweet Old Post - https://wordpress.org/plugins/tweet-old-post/
❏ Pinterest Pin It Button On Image Hover And Post -
https://wordpress.org/plugins/pinterest-pin-it-button-on-image-hover-and-post/
❏ NextScripts: Social Networks Auto-Poster -
https://wordpress.org/plugins/social-networks-auto-poster-facebook-twitter-g/
❏ ShareThis Share Buttons - https://wordpress.org/plugins/sharethis-share-buttons/
❏ MashShare - https://wordpress.org/plugins/mashsharer/

20. Use Jetpack?
https://jetpack.com/
The Publicize module can help you
automatically push posts to a few social
networks when you publish a new post.

21. Social Media & Content Marketing Sites to Learn From
❏ Social Media Examiner - https://www.socialmediaexaminer.com/
❏ Kim Garst - https://kimgarst.com/
❏ Razor Social - http://www.razorsocial.com/
❏ Rebekah Radice - https://rebekahradice.com/
❏ QuickSprout - https://www.quicksprout.com/
❏ BlitzMetrics - https://blitzmetrics.com/blog/
❏ Gary Vaynerchuk - https://www.garyvaynerchuk.com/

22. T H A N K Y O U !
Hi! I’m Nile Flores!
My site: https://blondish.net
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Twitter: @blondishnet
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LinkedIn: https://linkedin.com/in/blondishnet