The Guy Kawasaki's presentation "The 10 slide pitch".

1. Ten Slide Pitch
From Art of the Start
Kawasaki, Guy (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide
for Anyone Starting Anything

2. 10-Slide Pitch
1. Title
2. Problem
3. Solution
4. Business model
5. Underlying magic
6. Marketing and sales
7. Competition
8. Management team
9. Financials & key metrics
10. Current status, etc.

3. Slide 1
Company Name
Name Title & Contact info

4. Slide 2
The Problem
• What pain are you alleviating
• Get everyone nodding their head in
agreement
• Minimize a lot of data from “analysts” and
consulting companies
• Describe a problem people connect with
– avoid being a solution looking for a problem

5. Slide 3
Solution
• How you alleviate this pain & make meaning
• Make sure that audience clearly understand
– What you sell
– What is the value proposition
– Not a place for in-depth technical description –
just a gist of “how”

6. Slide 4
Business Model
• How you make money
– who pays you
– what channels
– what gross margins
• In general a new untested business model is scary to
investors
– If really a revolutionary one then explain in terms of what
people already understand
– Drop names of others who may be using this

7. Slide 5
Underlying Magic
• Technology, secret sauce or magic behind
product
• Your unfair advantage
• Avoid text but use diagrams, schematics,
flowcharts here
• Use white papers or objective proof of
concept here

8. Slide 6
Marketing and Sales
• Time line
• How will you reach your customers
• Marketing leverage points
• Convince audience that you have an effective
go-to-market strategy

9. Slide 7
Competition
• Complete view of competitive landscape
– More is better
• Never dismiss your competition
– Investors, customers, employees all want to know
why you are better, not why competition is bad
• Never say that you have no competition

10. Slide 8
Management Team
• Key players, investors, Board of Directors and
Advisors
• Don’t be afraid to show up with a less than
perfect team
– All teams have holes
– Important issue is that you know that there are
holes that you are willing to fill

11. Slide 9
Financial Projection & Key Metrics
• 5-year financial projection
• Also show key metrics
– customers, installations, licenses etc
• Take into account extended sales cycle
• Make people understand the assumptions
that you made

12. Slide 10
Current Status
• Current status
– Accomplishments to date
– Timeline
– how the money will be used
• Share details of positive momentum
• Close the slide with bias towards action