Best Practice Sales Funnel Elements for attracting new clients online as well as the best practice Content Formats for online product creation (the relevant price points)

1. How to attract New Clients Online
Sales Funnel & Price Points

2. Sales Funnel
List Building
List-Building
Purchased Traffic (PPC, ads)
JV / Affiliates
Social Media
Organic Search / SEO
Referrals
Articles & Blogs
Live Events / Community

3. Sales Funnel
Free Giveaway (Opt-In) List Building
Free Giveaway
White Paper
Video Training
Report or Article
Webinar
Newsletter

4. Sales Funnel
Info Products
Free Giveaway
Info Products/Training Systems
• DVD Program (starter kit)
• Multi-Media Training System
(video, audio, workbooks)
• Applications (plus training) List Building

5. Sales Funnel
Live Event
Info Products
Live Event
•1-3 day Live Event
•Virtual Live Event
Free Giveaway
List Building

6. Sales Funnel
Live Event
Mastermind
Mastermind Info Products
•Annual Mastermind (3-4 Free Giveaway
meetings/yr) List Building
•High-End Coaching
•Platinum Services

7. Formats
The following Content Formats are best practice for online product creation:
• Social Media
• Invited Guest
• Special Reports/White Papers
• eBooks
• Teleclasses
• Webinars
• Membership Sites
• Multi-Media Products / Training Courses
• Software Services
• Mobile Applications
• Coaching
• Live Events
• Masterminds
• Certification Programs
• Customised Programs / Platinum

8. Price Points and Margins
Margins: The following margins are currently best practice in the industry:
1-time product launch: 30%
Evergreen product launch: 70%
Continuity product: 60%
Live event: 30%
Mastermind: 50%
Misc speaking, affiliate income: 50%