3. OVERVIEW
It is a unit of Pantaloon Retail (India) Ltd(future
group)
caters to the Great Indian Middle Class
a hypermarket format
50,000 sqft of space
tag-line
“Is se sasta aur achcha kahin nahin”
More than 208 store in 80 cities
5. OVERVIEW
Big Bazaar offers the maximum variety for each
category of product
Also, the quantity for each product is not limited
to large packs only
local brands of popular commodities, like diapers,
sugar, wheat flour garments etc, are very popular
in Big Bazaar stores
8. Product Mix Cont..
ELECTRONICS FASHION & FURNITURE CHILD CARE &
OTHER SERVICES
BAZAAR JEWELLERY BAZAAR TOYS
• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right
• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery
• Refrigerator •Navara •Kitchen •Stationary •Loot Mart
• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi
• mBazaar •Meena Bindre •Kids Room •Future Money
•Been Bags •Future Generally
• Microwaves
•Paintings
• Small Appliances
•Decorative Items
• Laptops
• Computer
Accessories
• Kitchen Appliances
8
9. HUMAN RESOURCES MANAGEMENT AT BIG
BAZAAR
Recruits – consultancy services, walk-ins, employee
referrals, campus recruitment
Trains and develops – „‟ Gurukul‟‟
Employees retained - attractive pay packages with
annual bonus & incentives, employee discount cards,
medical treatment in recognized hospitals , friendly &
cohesive culture.
Regular and periodic performance appraisal with reward
system.
10. MARKETING STRATEGY
Minimize Retailing Cost
Operating
Fewer Staff on the floor one person for every 500sq
ft.
Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.(
Life style, Shoppersstop)
Giving discount offers, working women by monthly
saving bazaar and home makers by providing a wide
range of food, non food, fruits and vegetable.
11. MARKET SEGMENTATION OF BIG BAZAAR
Target Market Segment:
Price conscious
It targets lower , middle and higher class customers.
The youth and newly married growing population is
preferred customer segment
Specially targets working women and home makers
who are primary decision takers
12. MARKET SEGMENTATION OF BIG BAZAAR
Handling current economic situation:
- Whatever be the economic situation big bazaar know to
sustain in the market with its every day low pricing
strategy
Strategies to handle recession period:
Sabse saste teen din
Hafte ka Sabse sasta din
The great exchange offer
EDLP
13. MARKET SEGMENTATION OF BIG BAZAAR
Market Penetration Strategy use:
Low pricing
Promotion strategy: Wednesday Bazaar Scheme and festive season
shopping
Market Development:
Having huge amount of opportunity to discover most of the
part of India.
Product Development:
Prime location
Play music according to the region
Keep locus on where the working people live and keep walking
14. VISUAL MERCHANDISING
Visual merchandising supports a sales, retail strategies,
communicates with customers, Communicates image and
Supports retailing trends.
A. Interior merchandising
B. Exterior merchandising
15. COMPETITORS
Bharti WalMart
D-Mart
Star Bazaar
Hyper City
Vishal Megamart
Reliance Trends
16. DIFFERENTIAL ADVANTAGE
Cheap Prices
EDLP (Everyday Low Pricing)
Promotional Pricing
Big Bazaar’s `The Great Exchange Offer’
Early Movers Advantage
18. FUTURE
Big Bazaar is planning to have 350
hypermarkets in the country by 2011-12.
To increase its annual turnover to Rs14,000
crore by 2011-12.
The company would be looking at smaller cities
for the expansion.
The company is aiming for an increase in the
numbers footfall up to 14 crore next year.
The company is also launching a special festive
season ‘One in a Lifetime´ offer across all its
stores on 1 to 5 October.
