Here is Nigel's resume

1. 2011
Curriculum Vitae
Professor Nigel Morgan

2. CAREER SUMMARY
I obtained my bachelors in history at the University of Exeter (winning Dean’s Prize for Academic
Excellence in my class of 1986) where I then won a doctoral scholarship to study the transition of
Devon’s maritime economy. Following this I became a research assistant in the Sports Council for
Wales’ policy and research department (1989), evaluating projects encouraging sports participation
amongst socially excluded groups and assessing the value for money and efficiency of sports
governing bodies.
I moved to the Vale of Glamorgan Borough Council in 1991 as its Tourism Development Officer. Here I
implemented a development strategy for the seaside resort of Barry Island, attracted new tourism
investors & public sector grant aid to the authority, provided technical advice to tourism operators &
was promoted to Principal Officer grade, deputising for the Chief Tourism Officer on the Management
Team. In 1993 I was appointed Marketing & Communications Officer at Torfaen Borough Council
where I became Head of the Public Relations Unit responsible for all PR, the marketing of the local
authority and its services and crisis management communications. I reported directly to the Deputy
Chief Executive & was a member of the Chief Executive’s Management Team.
In 1994 I became a senior lecturer at the (then) Cardiff Institute of Higher Education (later UWIC and
now Cardiff Metropolitan University) on the basis of my research training and expertise in tourism
and leisure strategy and public sector marketing. Here in the School of Tourism & Leisure I began
teaching and researching on my interests in marketing and critical tourism studies and shaping
curriculum spaces to combine them in undergraduate and postgraduate modules. In 1995 I became
Director of the new Masters in Tourism and Leisure Management Programme.
Having developed this into one of our leading programmes, I stepped down four years later to become
the new Welsh School of Hospitality, Tourism and Leisure Management’s first Director of Graduate
Studies and part of the School’s inaugural Management Team. During this crucial period in the rapidly
developing School I held a number of portfolios. In addition to being responsible for the overall
welfare of 40 doctoral students, I led our staff development strategy whilst we gained Investors in
People accreditation and I was briefly acting Head of School. In 2003 my research achievements were
acknowledged with the title of Reader, followed in 2006 by a University of Wales personal chair in
Tourism Studies in recognition of my academic leadership in three academic schools, a title I now
hold in the Welsh Centre for Tourism Research.
Since joining Cardiff Metropolitan University I have been at the forefront of creating its dynamic
research culture and have particularly focused on developing our well respected tourism, hospitality
and events group (visit us at www.uwic.ac.ukwctr). As a Reader and Professor I made significant
personal contributions to RAEs 2001 and 2008, wrote our 2008 submission and have once again been
tasked with coordinating our group for REF 2014.
During my 18 years at Cardiff Metropolitan University my research interests have developed into a
personal intellectual project that critically explores the interconnections between tourism, places and
identities, embracing issues of citizenship and social justice. In addition to publishing 18 books, 46
research articles and 38 book chapters in these areas of tourism inquiry, I have supervised 17 PhD
students to completion and examined in almost 20 universities around the world. My research has
also found resonance with place marketers and other stakeholder groups and I have consulted for and
advised several national and international public, private and voluntary organisations from Korea to
Croatia.
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3. CAREER HIGHLIGHTS
My research profile provides demonstrable evidence of world-leading and internationally excellent
scholarship and I am particularly known for my academic leadership in place reputation management
and destination development and tourism and citizenship. This is clearly seen in my strong
publications catalogue and contribution to my field:
o Published 18 edited and co-authored books, including the best-selling Destination Brands, now
in its 3rd edition.
o Published 46 research articles (a quarter in 4-star ABS journals) and 38 book chapters.
o Editorial Board Member of several international tourism & hospitality journals and Research
Notes Editor of the four-star ABS listed Annals of Tourism Research.
o Grant reviewer for the Irish Humanities Research Council, the Joseph Rowntree Foundation
and the Nuffield Trust.
o Adjunct Professor in Finnmark, Visiting Professor in Milan and served on Professorial
Appointments Panels in Turkey, New Zealand, the UK and The Netherlands.
o Supervised 17 PhD students to completion, examined almost 30 others and independently
chaired over 20 exam panels (I have examined or taught in over 20 universities around the
world).
o Jointly led the ESRC Seminar Series on Tourism & Social Justice 2007-2008.
o Held senior posts in three different academic schools at Cardiff Metropolitan University, 1994-
2011 (including acting head of school in 2000), playing a leading role in developing its research
culture as it developed into an institution with full research degree awarding powers.
o Managed UWIC’s RAE 2008 tourism submission (when 25% of work was world-leading or
internationally excellent and none was unclassified) and now responsible for Cardiff
Metropolitan University’s 2014 REF tourism submission.
o Director of Graduate Studies in an academic school with 40 doctoral students, 1999-2002 and
Director of Staff Development during UWIC’s successful initial Investors in People submission,
1999-2001.
o Served on UWIC’s Graduate Studies Board, 1999-2001 and twice elected by Academic Board to
UWIC’s Professorship & Readership Appointments Committee, 2007-2011.
o Extensive experience of leading validations and quality reviews and Programme Director of
UWIC’s Masters in Tourism & Leisure Management, 1995-1999.
o Advised and provided counsel to a range of organisations including the BBC and Visit Wales.
o Previously entered for three RAEs (1996, 2001 & 2008) and likely to be entered in the 2014 REF
with six eligible publications in 4-star ABS listed journals.
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4. CURRICULUM VITAE CONTENTS
Section A: Personal record 5
Section B: Research management and academic leadership 13
Section C: Research and academic/professional standing 17
Section D: Teaching & supervision 40
Section E: Third mission, knowledge transfer and professional practice 44
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5. A. PERSONAL RECORD
Name: Nigel Morgan
Date of birth: 26 August 1965
Nationality: British
Family: Married with one daughter
Qualifications: 1991 PhD Economic & Social History, University of Exeter (Perceptions,
Patterns and Policies of Tourism: The Development of Devon’s Seaside
Resorts 1900-1990)
(Thesis digitised in 2002 as part of ‘Project Ethos’ having been
identified as one of the UK’s most heavily consulted doctoral theses).
1987 Postgraduate Certificate in Social Science Research Methods, University
of Exeter
1986 BA History (Hons.), University of Exeter, 2.1 class
Awards, Distinctions & Visiting Positions:
2012-15 Adjunct Professor University in Finnmark University College,
Norway
2011 Visiting Professor (Teaching) University of IUL, Milan
2006 University of Wales Personal Chair
2004 Visiting Research Fellow, New Zealand Tourism Research Institute,
Auckland University of Technology
2003 University of Wales Readership
1986 University of Exeter Doctoral Scholarship Award
1986 University of Exeter Dean of Faculty Prize for Academic Achievement
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6. Fellowships & Memberships of Professional Bodies:
Fellow of the Tourism Society
Fellow of the Higher Education Academy
Member of the International Commission for the History of Travel and
Tourism
Member of the Leisure Studies Association
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7. Research-, Strategy- and Teaching-related Employment:
2011-present Professor in the Cardiff School of Management, Cardiff Metropolitan University
2006-2011 Professor in the Cardiff School of Management, University of Wales Institute,
Cardiff
2003-2006 Reader in the Welsh School of Hospitality, Tourism & Leisure Management,
University of Wales Institute, Cardiff
2001-2002 Director of Graduate Studies & Member of the School Management & Planning
Team, Welsh School of Hospitality, Tourism & Leisure Management, University
of Wales Institute, Cardiff
1999-2001 Director of Graduate Studies & Staff Development and Member of the School &
Planning Team, Welsh School of Hospitality, Tourism & Leisure Management,
University of Wales Institute, Cardiff
1997-2003 Principal Lecturer (Research) at the Welsh School of Hospitality, Tourism &
Leisure Management, University of Wales Institute, Cardiff
1995-1999 Programme Director of the MA Leisure & Tourism Management at Cardiff
Institute of Higher Education/University of Wales Institute, Cardiff
1994-1997 Senior Lecturer at the School of Tourism & Leisure, Cardiff Institute of Higher
Education/University of Wales Institute, Cardiff
1993-1994 Marketing & Communications Officer, Torfaen Borough Council (Principal
Officer Post)
1991-1993 Tourism Development Officer, Vale of Glamorgan Borough Council (promoted
from Senior to Principal Officer in 1992)
1989-1992 Policy Planning Research Assistant at the Sports Council for Wales
(responsible for undertaking and supervising research projects and
contributing to policy formulation)
1986-1989 Tutor in the Faculty of Economic and Social History at the University of Exeter.
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8. B. RESEARCH/STRATEGIC MANAGEMENT & ACADEMIC LEADERSHIP
I have held a number of senior posts in three academic schools at Cardiff Metropolitan University
during its development into an institution with full research degree awarding powers, including:
Professor of Tourism Studies, Reader in Tourism, Director of Graduate Studies, Director of Graduate
Studies & Staff Development and Programme Director of the Masters in Tourism & Leisure
Management. My responsibilities in these roles include/have included managing and writing UWIC’s
RAE 2008 and 2014 REF tourism submissions, acting head of department, leading on a number of
validations and quality reviews and serving on UWIC’s Graduate Studies Board and two terms on its
Professorship & Readership Appointments Committee.
Cardiff Metropolitan University/ University of Wales Institute, Cardiff 1994- present
Current Major Roles
2006- Professor in Tourism Studies. I am responsible for providing research leadership in
the School, specifically in tourism marketing and critical tourism studies. I represent our
research group on several university and school working groups, develop research
collaborations with research groups in universities worldwide and mentor
departmental colleagues as part of our highly commended Time for Research Scheme.
I am responsible for managing and authoring Cardiff Metropolitan University’s tourism
studies 2014 REF Submission which will comprise the work of scholars based in the
Welsh Centre for Tourism Research (WCTR).
I also play a major role in developing our graduate studies portfolio. I have successfully
supervised 17 PhD students to completion and am supervising another 7 (4 as Director
of Studies). Most of these doctoral projects explore the relationships between tourism
and identities or focus on tourism destination development and marketing.
Current Committee Roles:
2010- Represent department of tourism, hospitality & events on the Cardiff School of
Management’s Research Excellence Working Group which is responsible for
coordinating and monitoring preparations for the REF, the research workload allocation
scheme and the School‘s research strategies.
2009- Member of the Cardiff School of Management Research & Enterprise Committee,
responsible for shaping the strategic direction of research and enterprise activity in the
School.
2009- Board Member of the Welsh Centre for Tourism Research, which is responsible for
the strategic direction of the centre and its teaching/enterprise interface.
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9. 2007-2011 Member of the University’s Professorship & Readership Appointments Committee.
I have twice been elected to this committee (chaired by the VC) by Academic Board and
will serve an extension of 6 months beyond the allowed maximum of four consecutive
years. It is responsible for all University appointments/promotions to these posts
(including Honorary and Emeritus Professorships) and for monitoring and developing
the appointments criteria.
2006- Member of the University’s Professoriate Working Group. This group is a forum for
research development and research strategy across the university. As a member of this
group I screen grant applications made to funding bodies by staff.
Previous Major Roles/Committee Responsibilities
2009-2010 Member of the Selection Panel for the Vice Chancellor’s Doctoral Scholarship
Awards responsible for evaluating applications for the annual doctoral bursary scheme.
2008-2009 Member of the University’s Extended Research Leave Selection Panel responsible
for evaluating applications for the annual sabbatical scheme.
2006-2008 I managed UWIC’s tourism studies RAE Submission. Moving ahead from a 3a in
conjunction with our School of Sport in 2001 our 2008 submission was the only stand
alone tourism bid in the UK. Almost two-thirds (65%) of WCTR research was ranked as
of international standing, of which a quarter (25%) was deemed to be world-leading or
internationally excellent. No research was unclassified.
2006-2010 Member of the Cardiff School of Management Research Degrees Committee
responsible for shaping the strategic direction of the School’s graduate studies portfolio
and for its quality assurance procedures in the School.
2005-2008 Member of the University’s RAE Steering Group chaired by Pro-VC of Research
responsible for the strategic direction of the University’s RAE bids.
2003-2006 Reader in Tourism Studies. I was responsible for research leadership in the School
whilst UWIC sought RDAPs and for promoting its research to a range of local, national
and international audiences. This appointment recognised my prolific publications
record and key role in research supervision and mentoring colleagues (several of whom
I was supervising).
2001-2002 Director of Graduate Studies & Member of the School Management & Planning
Team, Welsh School of Hospitality, Tourism & Leisure Management, University of Wales
Institute, Cardiff, responsible for the School’s graduate studies strategy and the largest
cohort of doctoral students in the University at the time (peaking at 40).
2000 Acting Head of the Welsh School of Hospitality, Tourism & Leisure Management,
responsible for managing the School.
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10. 1999-2001 Director of Graduate Studies & Staff Development and Member of the School
Management & Planning Team, Welsh School of Hospitality, Tourism & Leisure
Management, University of Wales Institute, Cardiff, responsible for the School’s graduate
studies strategy and staff development programme and the staff development budget.
1999-2006 Co-Chair (later Member) of the Welsh School of Hospitality, Tourism & Leisure
Management Research & Graduate Studies Committee. As Director of Graduate
Studies I co-chaired this committee during 1999-2001 which was responsible for
steering the School’s research and enterprise, knowledge transfer projects and graduate
studies activities, later becoming a member as a Reader in the Welsh School.
1999-2001 Member of the University’s Graduate Studies Board. As a School Director of Graduate
Studies, I was a member of this University Board which was responsible for developing
and steering the University’s graduate studies portfolio and its quality assurance.
1999-2000 Chair of the Welsh School of Hospitality, Tourism & Leisure Management Staff
Development Committee. As Director of Graduate Studies and Staff Development I
chaired this committee which was responsible for the School’s staff development budget
and sat on the UWIC staff development working group. At this time the University was
preparing its successful bid for Investors in People and the School Staff Development
Directors’ Group played a crucial part in this accreditation.
1997-2003 As Principal Lecturer (Research) in UWIC’s School of Tourism & Hospitality, later the
Welsh School of Hospitality, Tourism & Leisure Management, I was responsible for the
School’s first research strategy, developing its 2001 RAE preparations and launching and
organising its research seminars and biennial research symposium.
1995-1999 As Programme Director of the MA Leisure & Tourism Management at Cardiff
Institute of Higher Education, later the University of Wales Institute, Cardiff, I was
responsible for the development of this new programme.
1994- Curriculum Development and Quality Assurance Activities. I have contributed to
curriculum development, quality assurance and audit processes in a range of capacities
at UWIC and across HEIs in the UK and Europe, serving on numerous university and
school committees and internal and external validation panels. I was closely involved in
reviews which gained UWIC RDAPs, Investors in People and Charter Mark. I have acted
as a University of Wales Subject Representative on validations, as well as advising on
programme/course development in my various appointments as external examiner.
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11. Torfaen Borough Council, 1993-1994
As Marketing Officer and Communications in this local authority I was Head of the Public
Relations Unit and responsible for all internal and external PR and marketing, reporting
directly to the Chief Executive’s Management Team. I was also heavily involved with
policy formulation and strategic planning and wrote briefing notes on a range of issues
for the Chief Executive, Council Leader and other senior Directors and politicians.
Vale of Glamorgan Borough Council, 1991-1993
As Tourism Development at the Vale of Glamorgan Borough Council I reported to the
Chief Tourism Officer. Here, I was responsible for: implementing a development strategy
for the seaside resort of Barry Island; attracting new tourism investors & public sector
grant aid to the authority; providing technical advice to existing tourism operators;
deputising for the Chief Tourism Officer on the Council’s Management Team.
Sports Council for Wales, 1989-1991
As research assistant at the Sports Council for Wales I worked in the policy planning
and research department evaluating projects aimed at encouraging sports
participation amongst socially excluded groups and on the performance of sports
governing bodies.
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12. B. RESEARCH AND PROFESSIONAL/ACADEMIC STANDING
I have a strong publications catalogue comprising 18 books, 46 articles (a quarter of them in 4-star ABS
journals), 38 book chapters and numerous conference presentations. I have contributed to 3 RAEs and
will be a leading standard bearer for Cardiff Metropolitan University in the REF. Researching the
connections between creative destinations and place reputation and social justice, I lead projects and
supervise students in four key areas (below). I am an editorial board member of several international
journals including Tourist Studies, Place Branding & Public Diplomacy, Hospitality & Society and
Vacation Marketing and I am Regional Editor (UK & Europe) of the Journal of Destination Marketing &
Management and Research Notes Editor of my field’s leading journal, the Annals of Tourism Research. I
have externally examined in 18 HEIs in Europe & Australasia.
Current Research Projects and Collaborations:
Portfolio 1: Destination development/marketing. I am engaged in a range of projects in Norway,
Macau, Italy, Belgium, Croatia & Spain. I have recently co-edited the 3rd. edition of
Destination Brands: Managing Place Reputation (2011) and been appointed to the
editorial board of the Place Branding Yearbook. I have given over a dozen keynotes and I
am supervising 4 PhD students in this area whilst co-chairing a conference on
destination branding and place competitiveness at WCTR in 2012.
Portfolio 2: Active ageing, well-being and tourism. I lead a research development group of the
Welsh Assembly Government-funded Older People and Ageing Research Network - the
WCTR’s active ageing, well-being and tourism research group. The group comprises two
Professors, several postdoctoral researchers and two funded PhD students.
Portfolio 3: Tourism and social justice. I jointly lead the WCTR’s research projects in this area. In
2007-2008 I co-organised the ESRC Tourism and Social Justice Seminar Series (with
Professors Cara Aitchison and Stephen Page) and I am supervising two funded PhD
students examining tourism and visual impairment and sexism in the tourism
workplace. I have recently edited Tourism and Inequality: Problems and Prospects (with
Dr Stroma Cole).
Portfolio 4: Critical thinking, education and action in tourism. I am engaged with several
colleagues in this area, principally Dr Irena Ateljevic at Wageningen University and Dr
Candice Harris in Auckland University of Technology (AUT). I am a Visiting Research
Fellow at AUT and have worked there extensively with doctoral students. Together with
WCTR’s Director, Professor Annette Pritchard we have collaborated on a range of
projects including: the CTS Conference Series (2005, 2007, 2009, 2011); two guest
edited journal special issues; three co-edited books. Irena Ateljevic, Annette Pritchard &
I have just edited edition two of our book The Critical Turn in Tourism Studies and
written ‘Hopeful Tourism: A new transformative perspective’ published in the Annals of
Tourism Research.
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13. Research Publications
[*publications entered in 2008 UK RAE; ** publications entered for previous RAEs]
Monographs (7):
2006 Advertising in Tourism & Leisure, Turkish edition Nigel Morgan & Annette Pritchard,
Istanbul: Kapital Medya/Oxford: Butterworth-Heinemann.
2005 Advertising in Tourism & Leisure Chinese edition Nigel Morgan & Annette Pritchard,
Beijing: Publishing House of Electronics Industry/Oxford: Butterworth-Heinemann.
2004 Advertising in Tourism & Leisure Russian edition Nigel Morgan & Annette Pritchard,
Moscow: Unity/Oxford: Butterworth-Heinemann.
2001 Advertising in Tourism & Leisure paperback edition, Nigel Morgan & Annette Pritchard,
Oxford: Butterworth-Heinemann.
2000 Advertising in Tourism & Leisure Nigel Morgan & Annette Pritchard, Oxford:
Butterworth-Heinemann.
**1999 Power and Politics at the Seaside Nigel Morgan & Annette Pritchard, Exeter: University
of Exeter Press.
**1998 Tourism Promotion and Power: creating images, creating identities Nigel Morgan &
Annette Pritchard, Chichester & New York: John Wiley & Sons.
Edited Books (11):
2012 The Critical Turn in Tourism Studies: Creating an Academy of Hope 2nd edition, Irena
Ateljevic, Annette Pritchard & Nigel Morgan (eds.) Oxford: Routledge.
2011 Destination Brands. Managing Place Reputation 3rd edition Nigel Morgan, Annette
Pritchard & Roger Pride (eds.), Oxford: Butterworth-Heinemann.
2010 Tourism and Inequality: Problems and Prospects, Stroma Cole & Nigel Morgan (eds.),
Oxford: CABI.
2009 Destination Branding. Building the Unique Place Proposition revised 2nd edition Nigel
Morgan, Annette Pritchard & Roger Pride (eds.), Oxford: Butterworth-Heinemann.
2007 Tourism and Gender: Embodiment, Sensuality and Experience Annette Pritchard, Nigel
Morgan, Irena Ateljevic & Candice Harris (eds.) Oxford: CABI.
2007 The Critical Turn in Tourism Studies: Innovative Methodologies Irena Ateljevic, Annette
Pritchard & Nigel Morgan (eds.) Oxford: Elsevier.
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14. 2007 Academic Renewal: Innovation in Leisure and Tourism Theories and Methods, Fiona
Jordan, Lindsay Kilgour & Nigel Morgan (eds.) Eastbourne: Leisure Studies
Association.
2007 Destination Branding. Building the Unique Place Proposition 2nd. Korean edition Nigel
Morgan, Annette Pritchard & Roger Pride (eds.), Seoul: GRI/Oxford: Elsevier.
2005 Destination Branding. Building the Unique Place Proposition Korean edition 2005 Nigel
Morgan, Annette Pritchard & Roger Pride (eds.) Seoul: GRI/Oxford: Elsevier.
2004 Destination Branding. Building the Unique Place Proposition 2nd edition Nigel Morgan,
Annette Pritchard & Roger Pride (eds.), Oxford: Elsevier.
2002 Destination Branding. Building the Unique Place Proposition Nigel Morgan, Annette
Pritchard & Roger Pride (eds.), Oxford: Butterworth-Heinemann.
Peer-Reviewed Journal Articles (46):
In press Developing a New DMO Marketing framework: The Case of Visit Wales, with Annette
Pritchard & Ella Hastings, Journal of Vacation Marketing. 18 (1).
In press Tourism Poverty in Affluent Societies: Voices From Inner-City London, with Diane
Sedgley and Annette Pritchard, Tourism Management,
doi:10.1016/j.tourman.2011.10.001.
2011 Hopeful Tourism: A new transformative perspective, with Annette Pritchard & Irena
Ateljevic, the Annals of Tourism Research 38 (3) pp. 941-963.
2011 Transforming Tourism and Ageing Research, with Diane Sedgley & Annette Pritchard,
the Annals of Tourism Research 38 (2), pp, 422-436.
2011 Visiting the trenches: Exploring meanings and motivations in battlefield tourism, with
Ria Dunkley & Sheena Westwood, Tourism Management 32 (4) pp. 860-868.
2010 (Re)Envisioning Tourism and Visual Impairment, with Victoria Richards & Annette
Pritchard, the Annals of Tourism Research 37 (4), pp. 1097–1116.
2010 Constructing Tourism Research: A Critical Enquiry, with Carina Ren & Annette
Pritchard, the Annals of Tourism Research 37, (4), pp. 885–904.
2010 Going the distance: Exploring concepts of journey, liminality and rites of passage in
dance music experiences, with Dewi Jones & Annette Pritchard, Leisure Studies 29 (3):
253 - 268.
2009 Moving Milan towards Expo 2015: Designing culture into a city brand, Manuela De
Carlo, Silvia Canali, Annette Pritchard & Nigel Morgan, Journal of Place Management and
Development, 2 (1): 8-22.
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15. 2008 “'It’s her shopping list!' Exploring gender, leisure and power in grocery shopping",
Cheryl Cockburn-Wootten, Annette Pritchard, Nigel Morgan & Eleri Jones
Leisure/Loisir: The Journal of the Canadian Association of Leisure Studies, 32 (2): 407-
436.
*2007 ‘Insights into older women’s leisure: Voices from urban South Wales’, Diane Sedgley,
Annette Pritchard & Nigel Morgan World Leisure Journal, 49 (3): 129-141.
*2007 ‘A shot in the dark? Developing a new conceptual framework for thanatourism, Ria
Dunkley, Sheena Westwood & Nigel Morgan Asian Journal of Tourism and Hospitality
Research 1 (1) 54-63.
*2006 ‘Hotel Babylon? ‘Exploring hotels as liminal sites of transgression and transition,’
Annette Pritchard & Nigel Morgan, Tourism Management, 27 (5) 762-772.
*2006 ‘Situation, Participation and Reflexivity in Tourism Research: Furthering
interpretative approaches to tourism enquiry’, Sheena Westwood, Nigel Morgan &
Annette Pritchard, Tourism Recreation Research, 31 (2): 33-44.
*2006 ‘Understanding older women’s leisure: the value of biographical methods’, Diane
Sedgley, Annette Pritchard & Nigel Morgan Tourism, 54 (1) 43-52.
2006 ‘Promoting Niche Tourism Destination Brands: Case studies of New Zealand and
Wales’, Nigel Morgan & Annette Pritchard Journal of Promotion Management, 12 (1)
17-33.
2005 ‘(PR)omoting Place: the role of PR in building New Zealand’s destination brand
relationships’, Nigel Morgan & Annette Pritchard Journal of Hospitality & Leisure
Marketing, 12 (1/2): 157-176.
*2005 ‘On Location: (Re)Viewing Bodies of Fashion and Places of Desire’, Annette Pritchard &
Nigel Morgan Tourist Studies 5 (3) 283-302.
*2005 ‘Security and Social Sorting: Traversing the Surveillance-Tourism Dialectic’, Nigel
Morgan & Annette Pritchard Tourist Studies, 5 (2): 115-132.
*2005 ‘On souvenirs and metonymy: Narratives of memory, metaphor and materiality’, Nigel
Morgan & Annette Pritchard Tourist Studies 5 (1): 29-53.
2004 ‘Marketing Nepal in an Uncertain Climate: Confronting Perceptions of Risk and
Insecurity’, A. Baral, S. Baral & Nigel Morgan Journal of Vacation Marketing, 10 (2):
186-192.
*2003 ‘Destination Branding and the role of the stakeholders: The case of New Zealand,
Rachel Piggott, Nigel Morgan & Annette Pritchard Journal of Vacation Marketing, 9 (3):
285-299.
*2003 ‘Mythic geographies of representation and identity: Contemporary postcards of
Wales’, Annette Pritchard & Nigel Morgan Journal of Tourism and Cultural Change, 1
(2): 111-130.
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16. *2002 ‘In search of lesbian space: the experience of Manchester’s gay village’, Annette
Pritchard, Nigel Morgan & Diane Sedgley, Leisure Studies, 21, (2): 105-124.
2002 ‘Marketing to the Welsh diaspora: the appeal to hiraeth and homecoming’, Nigel
Morgan, Annette Pritchard & Roger Pride Journal of Vacation Marketing 9 (1) 69-80.
2002 ‘New Zealand, 100% Pure. The creation of a powerful destination niche brand’, Nigel
Morgan, Annette Pritchard & Rachel Piggott Journal of Brand Management, 9 (4-5)
335-354.
*2001 'Culture, identity and representation. Marketing Cymru or Wales?' Annette Pritchard &
Nigel Morgan Tourism Management, 22 167-179.
2001 ‘Consumers, travel and technology: a bright future for the Web or television
shopping?’ Nigel Morgan, Annette Pritchard & Sara Abbot, Journal of Vacation
Marketing 7 (2) 110-124.
**2000 'Sexuality and Holiday Choices: Conversations with Gay and Lesbian Tourists', Annette
Pritchard, Nigel Morgan, Diane Sedgley & Andrew Jenkins Leisure Studies, 19 (2) 267-
282.
**2000 'Privileging the Male Gaze. Gendered Tourism Landscapes' Annette Pritchard & Nigel
Morgan Annals of Tourism Research 27 (3) 884-905.
**2000 'Constructing Tourism Landscapes. Gender, Sexuality and Space' Annette Pritchard &
Nigel Morgan Tourism Geographies, 2 (2) 115-139.
**2000 'Gender-Blind Marketing: Businesswomen's Perceptions of Airline Services', Sheena
Westwood, Annette Pritchard & Nigel Morgan Tourism Management 21 (1) 353-362.
1999 'Building Destination Brands. The cases of Wales and Australia', Nigel Morgan &
Annette Pritchard Journal of Brand Management 7 (2): 102-118.
1999 'Businesswomen and Airlines: A case of marketers missing the target?', Sheena
Westwood, Annette Pritchard & Nigel Morgan Journal of Targeting, Measurement and
Analysis for Marketing 8 (2), 179-198;
1999 'Branding the Package Holiday - The Role and Significance of Brands for Air Tour
Operators', Sheena Westwood, Nigel Morgan, Annette Pritchard & Elizabeth Ineson,
Journal of Vacation Marketing 5 (3), 238-252.
1999 'La gestion de la imagen de los destinos turisticos: las promise que plantea la technica
de promocion basada en la creation de una imagen de marca "parricularizada"', Nigel
Morgan & Annette Pritchard Papers de turisme, 25, 35-57.
1999 ‘Branding in the tourism sector’, Nigel Morgan & Annette Pritchard, Journal of Vacation
Marketing, 5 (3): 213-216.
1998 'Mood Marketing - The New Destination Marketing Strategy. A Case Study of Wales
The Brand', Annette Pritchard & Nigel Morgan Journal of Vacation Marketing 4 (3) June
215-229.
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17. **1998 'Reaching Out to the Gay Tourist: Opportunities and Threats in an Emerging Market
Segment', Annette Pritchard, Nigel Morgan, Diane Sedgley & Andrew Jenkins, Tourism
Management 19 (3) June 273-82.
**1997 'The Gay Consumer: a Meaningful Market Segment?', Annette Pritchard & Nigel
Morgan Journal of Targeting, Measurement and Analysis for Marketing, 6 (1) 9-20.
1997 'Marketing Practice and Opportunities in the Tour Operators' Seniors Travel Market',
Annette Pritchard & Nigel Morgan, Journal of Vacation Marketing (3) 2, March: 153-63.
**1996 'Reconstruing Place Image: a case study of its role in destination market research',
Martin Selby & Nigel Morgan Tourism Management (17) 4 June: 287-294.
**1996 'Sex Still Sells to Generation X: Promotional practice in the youth package tourism
market', Annette Pritchard & Nigel Morgan. Journal of Vacation Marketing (3) 1
December: 69-80.
1996 'Resort social tone in Torquay in the 'twenties', Nigel Morgan Devon Documents, Devon
and Cornwall Notes & Queries, 129-131.
**1996 'Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure
images used in the marketing of Ireland, Scotland and Wales,' Annette Pritchard &
Nigel Morgan Journal of Vacation Marketing (2) 4 September: 346-365.
**1995 'Evaluating Vacation Destination Brochure Images: the case of local authorities in
Wales,' Annette Pritchard & Nigel Morgan Journal of Vacation Marketing, (2) 1
December: 23-38.
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18. Chapters in Books (38):
2011 ‘Tourism places, brands and reputation management,’ Nigel Morgan, Annette
Pritchard and Roger Pride 3-19 in Nigel Morgan, Annette Pritchard and Roger Pride
(eds.) Destination Brands. Managing Place Reputation, 3rd. edition, Oxford:
Butterworth-Heinemann.
2011 ‘Epilogue: Tourism and place reputation in an uncertain world,’ Annette Pritchard,
Nigel Morgan and Roger Pride 347-355 in Nigel Morgan, Annette Pritchard and Roger
Pride (eds.) Destination Brands. Managing Place Reputation, 3rd. edition, Oxford:
Butterworth-Heinemann.
2010 ‘Tourist Bodies, Transformation and Sensuality’ Annette Pritchard and Nigel Morgan
in S. Wagg and P. Brabam (eds.) The new politics of pleasure and leisure, Palgrave, pp.
153-168.
2010 ‘Wild on the Beach: Discourses of desire, sexuality and liminality’ Annette Pritchard
and Nigel Morgan in E. Waterton and S. Watson. (Eds.) Culture, Heritage and
Representation: Perspectives on Visuality and the Past, Farnham: Ashgate, pp 127-144.
2010 Introduction: Tourism and Inequality Stroma Cole and Nigel Morgan in Tourism and
Inequality: Problems and Prospects Stroma Cole and Nigel Morgan (eds.), Oxford: CABI
xv-xxiii.
2010 Conclusion: Tourism, Inequalities and Prospects, Nigel Morgan and Stroma Cole in
Tourism and Inequality: Problems and Prospects Stroma Cole and Nigel Morgan (eds.),
Oxford: CABI 212-217.
2010 Tourism and Visual Impairment, Victoria Richards, Nigel Morgan, Annette Pritchard
and Diane Sedgley in Tourism and Inequality: Problems and Prospects Stroma Cole and
Nigel Morgan (eds.), Oxford: CABI 21-33.
2010 'Place making or place branding? Case Studies of Catalonia and Wales’ with Assumpció
Huertas Roig and Annette Pritchard, in Ashworth, G.J. and M. Kavaratzis (Eds),
Towards effective place brand management: branding European cities and regions,
Cheltenham, UK and Northampton, MA, US: Edward Elgar, 116-135.
2007 ‘Academic Renewal: Innovation in Leisure and Tourism Theories and Methods’, Fiona
Jordan, Lindsay Kilgour and Nigel Morgan’ v-ix in Academic Renewal: Innovation in
Leisure and Tourism Theories and Methods, Fiona Jordan, Lindsay Kilgour and Nigel
Morgan (eds.) Eastbourne: Leisure Studies Association.
2007 ‘Editors’ Introduction: Gender, Embodiment and Experience’, Annette Pritchard, Nigel
Morgan, Irena Ateljevic and Candice Harris 1-12 in Tourism and Gender: Embodiment,
Sensuality and Experience Oxford: CABI.
2007 ‘Encountering scopophillia, sensuality and desire: Engendering Tahiti in travel
magazines' Annette Pritchard and Nigel Morgan 158-181 in Annette Pritchard, Nigel
Morgan, Irena Ateljevic and Candice Harris (eds) Tourism and Gender: Embodiment,
Sensuality and Experience Oxford: CABI.
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19. 2007 ‘In search of lesbian space: The experience of Manchester’s gay village' Annette
Pritchard, Nigel Morgan and Diane Sedgley, 273-290 in Annette Pritchard, Nigel
Morgan, Irena Ateljevic and Candice Harris (eds) Tourism and Gender: Embodiment,
Sensuality and Experience Oxford: CABI.
2007 ‘De-centring tourism’s intellectual universe or the dialectic between change and
tradition’, Annette Pritchard and Nigel Morgan 12-28 in Irena Ateljevic, Annette
Pritchard and Nigel Morgan (eds.) The Critical Turn in Tourism Studies, Oxford:
Elsevier.
2007 ‘Editors’ Introduction: Promoting an academy of hope in tourism enquiry’, Irena
Ateljevic, Annette Pritchard and Nigel Morgan 1-9 in Irena Ateljevic, Annette Pritchard
and Nigel Morgan (eds.) The Critical Turn in Tourism Studies, Oxford: Elsevier.
2006 ‘Narratives of sexuality, identity and relationships in tourism and leisure places’
Annette Pritchard and Nigel Morgan 236-252 in Kevin Meetham (ed.) Tourism, Culture
and Consumption, Oxford: CABI.
2005 ‘Sites of “Ethnographic knowledge:” Early comic postcards of Wales’, Annette
Pritchard and Nigel Morgan 53-78 in Adam Jaworski and Annette Pritchard (eds.)
Discourse, Communication and Tourism, Clevedon: Channel View Publications.
2005 ‘Gendering Tourism Landscapes’, Annette Pritchard and Nigel Morgan 187-210 in
dell'Agnese, E. and Ruspini, E. (eds.) Turismo al maschile, turismo al femminile.
L'esperienza del viaggio, il mercato del lavoro, il turismo sessuale, Padova: CEDAM.
2005 ‘Discourse, Communication and Tourism Dialogues’, Annette Pritchard and Adam
Jaworski 1-16 in Adam Jaworski and Annette Pritchard (eds.) Discourse,
Communication and Tourism, Clevedon: Channel View Publications.
2004 ‘Problematising Place Promotion’ Nigel Morgan 173-183 in Lew, A., Hall, C.M. and
Williams, A. (eds.) A Tourism Companion, Blackwell, Oxford.
2004 ‘New Zealand and The Lord of the Rings: Leveraging public and media relations’,
Rachel Piggot, Nigel Morgan and Annette Pritchard 207-225 in Nigel Morgan, Annette
Pritchard and Roger Pride (eds.) Destination Branding. Building the Unique Place
Proposition, 2nd. Edition, Oxford: Butterworth-Heinemann.
2004 ‘Meeting the destination branding challenge,’ Nigel Morgan and Annette Pritchard 59-
78 in Nigel Morgan, Annette Pritchard and Roger Pride (eds.) Destination Branding.
Building the Unique Place Proposition, 2nd. Edition, Oxford: Butterworth-Heinemann.
2004 ‘Introduction’ 3-16 in Nigel Morgan, Annette Pritchard and Roger Pride (eds.)
Destination Branding. Building the Unique Place Proposition, 2nd. Edition, Oxford:
Butterworth-Heinemann.
2004 ‘Mae’n Bryd I Ddod Adref - It’s time to come home. Exploring the contested emotional
geographies of Wales’, Nigel Morgan and Annette Pritchard 233-245 in Timothy Coles
and Dallen Timothy (eds.) Tourism, Diaspora and Space, Routledge, London.
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20. 2004 ‘An overview of events management,’ Galal Salem, Eleri Jones and Nigel Morgan 14-31
in Ian Yeoman et al. (eds.) Festivals and Events Management – an international arts and
culture perspective, Oxford: Butterworth Heinemann.
2003 ‘The web as a strategic tool for independent tourism businesses: Branding and the
battle on the search engines’, Mohammed Nasser, Eleri Jones and Nigel Morgan in M.
Ranga (ed.) Tourism and Hospitality Management in the Twenty-First Century.
2002 ‘Contextualising Destination branding’ Nigel Morgan and Annette Pritchard 11-41 in
Nigel Morgan, Annette Pritchard and Roger Pride (eds.) Destination Branding. Building
the Unique Place Proposition, Oxford: Butterworth-Heinemann.
2002 ‘Introduction’ 3-10 in Nigel Morgan, Annette Pritchard and Roger Pride (eds.)
Destination Branding. Building the Unique Place Proposition, Oxford: Butterworth-
Heinemann.
2000 'Creating supra-brand Australia: Answering the challenges of contemporary
destination marketing?', Nigel Morgan 351-366 in Robinson M. et al. (eds.) Reflections
on International Tourism. Management, Marketing and the Political Economy of Travel
and Tourism, Business Education Publishers, Sunderland.
2000 'Exploring issues of space and sexuality in Manchester's gay village', Annette
Pritchard, Nigel Morgan and Diane Sedgley 225-238 in Mike Robinson et al. (eds.)
Reflections on International Tourism. Expressions of Culture, Identity and Meaning in
Tourism, Business Education Publishers, Sunderland.
1998 ‘Gay Tourism Destinations: Identity, Sponsorship and Degaying’, Annette Pritchard,
Nigel Morgan, Diane Sedgley and Andrew Jenkins 33-46 in Cara Aitchison and Fiona
Jordan (eds.) Gender, Space and Identity, Leisure Studies Association, Brighton.
1998 'Creating "Wales" The Brand: Opportunities in Destination Branding Strategy', Annette
Pritchard and Nigel Morgan 165-176 in Nahrstedt W. and Kombol T.P. (eds.) Leisure,
Culture and Tourism in Europe. Bielefeld, Germany.
**1998 'Welsh seaside resort regeneration strategies: changing times, changing needs at the
end of the twentieth century' Nigel Morgan 193-217 in Starkey, D. (ed.) Exploiting the
Sea, Exeter University Press.
1997 'Seaside resort strategies: the case of inter-war Torquay', Nigel Morgan 84-100 in S.
Fisher (ed.) Recreation and the Sea, Exeter University Press, Exeter.
1996 'Marketing Emerging and Established Destinations: A Case Study of Ireland, Scotland
and Wales in the US Market.' Nigel Morgan and Annette Pritchard 202-10 in Wes S.
Roehl (Ed.), Proceedings of the Second Environments for Tourism Conference. Las Vegas,
Nevada: William F. Harrah College of Hotel Administration, University of Nevada, Las
Vegas.
1996 'Changing holiday cultures and the production and consumption of the British seaside
experience', Tim Gale, David Botterill, Nigel Morgan and Gareth Shaw 1-12 in
Proceedings of the Leisure Studies Association 1996 International Conference,
Wageningen.
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21. 1995 'Cultural change and the British seaside resort - implications for the quality and
integrity of resort environments', Tim Gale, David Botterill, Nigel Morgan and Gareth
Shaw 129-133 in Healy, M.G. and Doody, J.P. (eds.), Directions in European Coastal
Management, Dyfed: Samara Publishing.
1994 'Devon seaside tourism since 1900', 250-8 Nigel Morgan in Duffy et al. (eds.), The New
Maritime History of Devon, Volume II London: Conway Maritime Press.
1989 'Twentieth century Devon seaside tourism: some aspects of the holiday industry of
Ilfracombe', Nigel Morgan 60-71 in D. Botterill (ed.) Tourism and Leisure (Part Two):
Markets, Users and Sites, Brighton: Leisure Studies Association.
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22. Journal Editorials & Invited Articles:
2011 Advancing the study of place brands, tourism and reputation management Nigel
Morgan and Assumpció Huertas Catalan Journal of Culture & Communication 3 (2) 149-
158
2006 ‘Tourism, performance and postmodernism’, Nigel Morgan and Candice Harris Tourism,
53 (4) 282-284;
2006 ‘Opinion Piece: How has place branding developed?’ Journal of Place Branding 2 (1)
12-13.
2005 ‘Gender, sexuality and embodiment’, Nigel Morgan, Irena Ateljevic, Annette Pritchard
and Candice Harris Tourist Studies, 5 (3): 203-205.
2004 ‘Opinion Piece: Where is place branding heading?’ Journal of Place Branding 1 (1): 19-
21.
2003 ‘Innovation in tourism methodologies’, Nigel Morgan and Eberhard Bischoff Tourism
and Hospitality Research, 4 (4): 293-296.
1999 ‘Branding in the tourism sector’, Nigel Morgan and Annette Pritchard, Journal of
Vacation Marketing, 5 (3): 213-216.
Work under Review:
Tourism in Post-Conflict Situations: The Case of Burundi, with Marina Novelli and
Carmen Eos, Annals of Tourism Research.
Advertising and Ethics: The case of the Iberia Airlines campaign, with Annette
Pritchard, Tourism Management; in revision following review.
Migrant Workers’ Experiences of Hospitality Employment, with Agnieszka Rydsik,
Diane Sedgley & Annette Pritchard, Hospitality & Society.
Work in Progress for Publications:
Home in a Globalised World: Second Home Ownership in Ireland with Deidre Quinn &
Annette Pritchard, Annals of Tourism Research.
Tourism and Well-Being in Later Life: The Value of Older People’s Social Tourism
Initiatives, with Diane Sedgley & Annette Pritchard, Tourism Management.
Tourism and Social Science Perspectives: A Review, with Annette Pritchard, John Tribe
& Irena Ateljevic for Annals of Tourism Research.
Airline Advertising and Gender: Ten Years On, with Annette Pritchard, for Tourism
Management.
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23. Guest Edited Journals:
2011 Catalan Journal of Culture & Communication 3 (2) special issue on Place Brands,
Identities and New Trends, guest edited by Nigel Morgan & Assumpció Huertas.
2006 Tourist Studies 5 (3) special issue on gender, sexuality and embodiment, guest edited
by Nigel Morgan, Irena Ateljevic, Annette Pritchard & Candice Harris.
2006 Tourism 53 (4) special issue on tourism, performance and postmodernism guest
edited by Nigel Morgan & Candice Harris;
2003 Tourism & Hospitality Research 4 (4) special issue on tourism research methodologies,
guest edited by Nigel Morgan & Eberhard Bischoff;
1999 Journal of Vacation Marketing 5 (3) July, special issue on branding travel & tourism,
guest edited by Nigel Morgan & Annette Pritchard.
Journal Editorial Board Roles
2011- Journal of Destination Marketing & Management, Regional Editor (UK & Europe)
2011- Journal of Hotel and Business Management, Editorial Board
2011- Tourist Studies, Advisory Board.
2011- Place Branding Yearbook, Editorial Board.
2010- Annals of Tourism Research, Joint Research Notes Editor/Associate Editor.
2010- Hospitality and Society, Editorial Board.
2009-2010 Annals of Tourism Research, Resource Editor.
2008- Academica Turistica, International Editorial Advisory Board.
2007- Asian Journal of Tourism & Hospitality Research, Editorial Board.
2004- Journal of Place Branding and Public Diplomacy. Founder Editorial Board Member.
1999- Journal of Vacation Marketing, Editorial Board.
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24. External Examining Appointments on Taught Programmes:
2007-2011 Manchester Metropolitan University - Lucerne Hotel School, Switzerland (BSc in
Tourism/Hospitality Management);
2004-2006 Dublin Institute of Technology (BA in Tourism Management);
2003-2005 Dublin Institute of Technology (Certificate in Tourism Management);
2001-2005 Buckingham Chilterns University College (Lead External Examiner MSc Tourism
Development & Management);
2001-2005 Buckingham Chilterns University College (HND & BA Tourism & Travel Management);
2000-2005 Sheffield Hallam University (MSc. Tourism Management).
Research Degree Examiner Appointments (29):
2012 University of Sunderland, PhD candidate (Tourism Mobilities in Mauritius), viva tbc.
2012 University of South Australia, PhD candidate (Urban Tourism in Australia), viva tbc.
2012 University of Liverpool, PhD candidate (Organisational Substructures in the
Amusement Arcade Sector), viva tbc.
2011 Liverpool John Moores University, PhD candidate (Parichart Konglim, the language of
advertising and the Asian Tsunami).
2011 University of Brighton, PhD candidate (Geoffrey Bird, Battlefield Tourism).
2011 University of Waikato, New Zealand, PhD candidate (Chin Ee Ong, UNESCO and Tour
Guides in Macao).
2011 University of Wales Institute, Cardiff, PhD candidate (Abu Nasr Sobaih, Employer
Perceptions of Part-time workers in hospitality)
2010 University of Wales Institute, Cardiff, Professional Doctorate candidate (Robert
Nicholas Hazardous Environment Training)
2010 University of Wales Institute, Cardiff, PhD candidate (Pei-Jung Lin Online purchase
Intentions for Travel Products)
2009 Liverpool John Moores University, PhD candidate (Christina Kokosalakis, Consuming
Culture: The Case of Liverpool)
2009 University of Wales Institute, Cardiff, PhD candidate (Mohamed Mohsen, The
Management of Quality in Hotels)
2009 University of Wales Institute, Cardiff, PhD candidate (Hatem Radwin Solid Waste
Management in Small Hotels)
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25. 2009 University of Plymouth, PhD candidate (Martyn Steer-Fowler, second homes and
caravanning)
2009 Napier University, PhD candidate (Tijana Rakic, World Heritage, Tourism and National
Identity)
2008 University of Bournemouth, PhD candidate (Allan Fyall, Destination Marketing)
2008 University of Strathclyde, PhD candidate (Senija Causevic, Post-Conflict Tourism in
Bosnia)
2008 University of Derby, PhD candidate (Allan Jepson, Culture & Festivals)
2007 University of Wales Institute, Cardiff, PhD candidate (Ahmed Naama Destination
development in Libya)
2006 Manchester Metropolitan University, PhD candidate (Ahmed Fawzy, Cruise Tourism &
Marketing in Egypt)
2006 University of Wales Institute, Cardiff, PhD candidate (Samar El-Rabbat, Spa Tourism
and Destination Marketing)
2005 University of Plymouth, PhD candidate (Seaside resort tourism)
2005 University of Wales Institute, Cardiff, PhD candidate (Destination management
organisations)
2004 University of Strathclyde, PhD candidate (marketing tourism in island destinations)
2004 University of Wales Institute, Cardiff, MPhil candidate (Anthony Stone, Boutique Hotel
Marketing)
2004 University of Brighton, PhD candidate (Saba Al Mahadin, Marketing, Identity and
Politics: the Case of Jordan)
2003 University of Central Lancashire, PhD candidate (Martine Middleton, Urban Tourism)
2003 University of Surrey, PhD candidate (Marketing the UK in Japan)
2002 Sheffield Hallam University, PhD candidate (Andrew Smith, City Marketing);
2001 University of Derby, PhD candidate (Destination Marketing in South-East Asia)
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26. Keynote Addresses, Public Lectures and Invited Plenary Papers:
2012 Keynote: ‘Creative Places: Meeting the Relevancy Challenge’, Destination Branding
Conference, Legoland, Denmark.
2011 Keynote: ‘Originality in an Age of Imitation: The Power of Destination Reputation,
Tourism Futures Conference -York St John Business School, York.
2011 Public Lecture: ‘Destination Brands & the Digital Challenge’, Public Lecture to Launch
Catalan Journal of Culture & Communication, Tarragona, Spain.
2011 Keynote: ‘Destination Brands & Digital Platforms’, 1st. Online Destination Branding
Conference, Barcelona, Spain.
2011 Public Lecture: ‘Tourism, politics and place reputation on a small planet, Katholieke
Universiteit Leuven, Belgium
2009 Keynote: ‘Destination Brands, Global Challenges’, 3rd. International Conference on
Destination Branding and Marketing, Institute for Tourism Studies, Macau SAR, China.
2009 Keynote: ‘Destination Branding: Still a key concept?’, Fiftieth Anniversary of the
Zagreb Tourism Institute, Zagreb, Croatia.
2008 Public Lecture: The Place Project or the Project of Place? UWIC’s Professorial lecture
series, Cardiff;
2007 Keynote: ‘Forging Destination Brands – local and global challenges’, 4th. Innovation in
Tourism Conference, Las Palmas, Mallorca
2006 ‘Keynote: Why the time has come for city branding’. Asian Pacific Tourism
Organisation 2006 Forum. Hangzhou, China;
2006 ‘Keynote: Forging Destination Reputation’. Location Branding 2006. London;
2005 ‘Keynote: Destination Branding - Challenges and Opportunities’. Hospitality Exchange
2005, hosted by the Northern Ireland Hotels’ Federation. Belfast;
2004 ‘Keynote: The Key Issues in Destination Branding’. Conferenza Internazionale Della
Comunicazione Turistica. Rome;
2002 Keynote: ‘All aboard the brandwagon?’, Business Wales, Cardiff.
2002 ‘Destination Branding and the role of the stakeholders: the case of New Zealand’.
National Communications Association of America Conference. New Orleans (invited
plenary paper).
1999 ‘Keynote: Where Next for Destination Branding?' III International Leisure and Tourism
Advertising Festival. Valencia.
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27. 1998 ‘Keynote: 'The Emergence of Destination Branding'. II International Leisure and
Tourism Advertising Festival. Valencia.
1998 Keynote: 'Managing Destination Image: the promise of mood branding', IV
International Conference on Tourism, Benidorm.
Chairing & Membership of Conference Committees, Networks and Associations:
2012 Co-chair, 4th. Destination Branding & Marketing Conference, Cardiff
2012 Scientific Organising Committee of the Annual International Conference on Tourism
and Hospitality Research, Singapore.
2011 Scientific Organising Committee of Destination Brands & Digital Platforms, 1st. Online
Destination Branding Conference, Barcelona, Spain.
2011 Co-chair, 4th. Critical Tourism Studies Conference, Cardiff
2011 Scientific Organising Committee of TRRA Conference ‘Creativity in Service Delivery’,
Annecy, France.
2009 Co-chair, 3rd. Critical Tourism Studies Conference, Zadar.
2008 Co-convenor, ESRC Seminar Series ‘Tourism and Social Justice’
2007- Co-Convenor, Critical Tourism Studies Network.
2007-2008 Executive of The Leisure Studies Association (Member)
2007 Co-chair, 2nd. Critical Tourism Studies Conference, Split.
2006 Organising committee for the 2006 Leisure Studies Association Conference;
2005 Co-chair, 1st. Critical Tourism Studies Conference, Dubrovnik.
2003-2007 Co-convenor, Gender Researchers in Tourism Studies Network.
2002 Co-chair of the ATHE postgraduate symposium at the Tourism 2002 Conference,
Cardiff;
1994 Organising Committee, Association of District Councils’ Tourism & Leisure Conference,
Vale of Glamorgan.
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28. Reviewing for Research Councils & Grant Awarding Bodies:
Irish Humanities Research Council
Joseph Rowntree Foundation
Nuffield
Korean Research Council
Service on Professorial/Readership Appointments Panels:
Aberystwyth University, Wales
Bilkent University, Turkey
University of Auckland, New Zealand
University of Wales
University of Waikato, New Zealand
University of Wageningen, The Netherlands
Work as a Reviewer for Journals and Publishers:
1999- Tourism Management
1999- Journal of Vacation Marketing
1999- Journal of Brand Management
2000- Tourism Geographies
2000- Tourism Culture & Communications
2001- Journal of Sustainable Tourism
2003- Current Issues in Tourism
2004- Journal of Place Branding
2004- Cities
2005- Annals of Tourism Research
2005- International Journal of Tourism Research
2005- Leisure Studies
2005- Tourism
2006- International Tourism Review
2006- Journal of Travel and Tourism Marketing
2010- Annals of Leisure Research
2011- Hospitality & Society
Book proposal/manuscript reviewer for:
Butterworth-Heinemann
Cabi
John Wiley & Sons
Longman
Prentice Hall
Routledge
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29. Research Funding
March 2009 University of Wales Institute, Vice Chancellors Doctoral Scholarship Award, Project Title
Tourism & Active Ageing.
March 2009 University of Wales Institute, Vice Chancellors Doctoral Scholarship Award, Project Title
Sexism in the Tourism & Hospitality Workplace.
May 2008 Welsh Assembly Government Older People and Ageing Research & Development Network,
successfully applied to host a Research Development Group on Active ageing, well-being and tourism
at WCTR.
2007/2008 ESRC Tourism & Social Justice Seminar Series (joint bid with Professors Cara Aitchison
and Stephen Page).
June 2007 University of Wales Institute, Doctoral Scholarship Award, Project Title Tourism &
Disability.
2002 University of Wales Institute, Cardiff Research Opportunities Fund, Project Title Postcards of
Wales: Identity & Nationhood.
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30. Conference/Seminar Papers and Research Notes/Short Contributions:
July 2011 ‘Tourism and Socially Excluded Children’ with Diane Sedgley and Annette Pritchard, 4th.
Critical Tourism Studies International Conference, Cardiff.
July 2011 ‘Home and Away: second home ownership in Ireland’ with Deirdre Quinn and Annette
Pritchard, 4th. Critical Tourism Studies International Conference, Cardiff.
December 2009, ‘Destination Brands, Global Challenges’, 3rd. International Conference on Destination
Branding and Marketing, Institute for Tourism Studies, Macau SAR, China.
June 2009 ‘Tourism in Macau: Gaming and globalisation’ with Cindia Lam and Clara Lei, 3rd. Critical
Tourism Studies International Conference: Critical Visions, Zadar, Croatia.
December 2008 ‘Moving Milan Towards Expo 2015: Designing Culture into a City Brand’ with
Annette Pritchard, Manuela De Carla and Silvia Canali, Place Branding Conference, Berlin, Germany.
December 2008 'Place making or place branding? Case Studies of Catalonia and Wales’ with Annette
Pritchard and Assumpció Huertas Roig, Place Branding Conference, Berlin, Germany.
June 2007 ‘Tourism, transient identities and home’ with Deirdre Quinn and Annette Pritchard, 2 nd.
Critical Tourism Studies International Conference: Promoting an Academy of Hope? Split, Croatia.
Morgan, N. (2006) Review of Destination Marketing Organisations; S. Pike (2004), Oxford: Elsevier,
Tourism Management 27: 534-535.
Morgan, N. (2006) Review of Understanding Urban Tourism; Martin Selby, (2004), Taurius Publishing
in Leisure Studies, 25 (1) 113-115.
September 2006 ‘Forging Destination Reputation’. Location Branding 2006. London.
June 2006 Mobilities, identities and places of home: second home ownership in Ireland’ with Deirdre
Quinn and Annette Pritchard, Leisure Studies Association International Conference: Making Space for
Leisure, Bristol.
June 2006 ‘Understanding older women’s leisure: the value of biographical methods’ with Diane
Sedgley and Annette Pritchard, Leisure Studies Association International Conference: Making Space for
Leisure, Bristol.
May 2006 ‘Gender, travel & fashion: unpacking lifestyle magazines’ with Annette Pritchard, University
of the West of England’s Centre for Environment, Leisure & Tourism Studies Research Seminar.
Morgan, N. (2005) Review of The Teeside Seaside Between the Wars; Mike Huggins and John Walton
(2003), University of Teeside Press, International Journal of Maritime History. XVII (2): 410-411.
June 2005 ‘On Location’: Re(viewing) Bodies of Fashion and Places of Desire’, with Annette Pritchard
1st. Critical Tourism Studies International Conference: Embodying Tourism Research, Dubrovnik.
March 2005 ‘Destination Branding - Challenges & Opportunities’. Hospitality Exchange 2005, Belfast.
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31. November 2004 ‘The Key Issues in Destination Branding’. Conferenza Internazionale Della
Comunicazione Turistica. Rome;
November 2004 ‘Interpretative Methods in Tourism Inquiry’, Postgraduate Workshop at the Auckland
University of Technology, New Zealand.
November 2004 ‘Tourism, Surveillance and Social Sorting’, joint research seminar organised by the
New Zealand Tourism Research Institute and the Auckland University of Technology.
March 2004 ‘Marketing Cymru to the Welsh Diaspora’ with Annette Pritchard, Cardiff University,
School of Linguistics Staff Research Seminar.
Morgan, N. (2003) Review of The British Seaside Holiday. Holidays and Resorts in the Twentieth
Century; John Walton (2000), Manchester University Press, Journal of Heritage Studies.
Morgan, N. (2003) Review of Sex Tourism. Liminality and marginal people. Chris Ryan and Michael
Hall (2000), Routledge in International Journal of Travel and Tourism.
June 2003 ‘Stor(y)ing identities: gender & control in public spaces’ , with Cheryl-Cockburn-Wootten,
Annette Pritchard & Eleri Jones, Leisure Studies Association International Conference: Leisure and
Visual Culture, Roehampton.
June 2003 ‘Visualising mythic dreamlands: Exploring contemporary postcard representations of
Wales’, with Annette Pritchard, Leisure Studies Association International Conference: Leisure and
Visual Culture, Roehampton.
June 2003 ‘Wenglish, leeks and cheese and degrees of poverty. Early postcards representations of
Wales and the Welsh’, with Annette Pritchard, Tourisms and Histories: Representations and
Experiences Conference, Preston
March 2003 ‘Discourse and Representation: Marketing Cymru to the Welsh Diaspora’ with Annette
Pritchard, University of Exeter Geography Department Staff Research Seminar.
March 2003 ‘Modelling cultural special events management in an Egyptian context,’ with Galal Salem
and Eleri Jones IFEA Conference, Vienna, March.
Morgan, N. (2002) ‘Tourisms, identities, environments, conflicts and histories’, conference report,
Tourism Management 23: 430-431.
Morgan, N. (2002) Review of The British Seaside Holiday. Holidays and Resorts in the Twentieth
Century; John Walton (2000), Manchester University Press, History, 87 (285), 188-189.
November 2002 ‘Destination Branding and the role of the stakeholders: the case of New Zealand’,
invited panel paper at the National Communications Association of America Conference. New Orleans.
September 2002 ‘Representation and contestation in postcards of Wales’ with Annette Pritchard,
Tourism 2002: An International Conference, Cardiff.
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32. September 2002 ‘Exploring the interstices of power: The seaside resorts of Devon in the twentieth
century’ with Annette Pritchard, Tourism 2002: An International Conference, Cardiff.
September 2002 ‘Branding in the Marketing of Hospitality Products on the Web, with Mohammed
Nassar and Eleri Jones, Tourism 2002: An international conference, Cardiff.
September 2002 ‘Business Motivations: Hospitality Brand-Building Websites – A Pyramid of
Considerations’, with Mohammed Nassar and Eleri Jones, Small Firms in the Tourism and Hospitality
Sectors, Leeds Metropolitan University.
July 2002 ‘Gender, grocery shopping and the discourse of leisure’, with Cheryl-Cockburn-Wootten,
Annette Pritchard and Eleri Jones, Leisure Studies Association International Conference, Preston.
March 2002 ‘It’s time to come home. Marketing to the Welsh diaspora’, with Annette Pritchard
Association of American Geographers’ Annual Conference, Los Angeles.
February 2002 ‘All aboard the brandwagon?’ Business Week Wales Seminar, Cardiff,
July 2001 ‘The tourism studies research agenda: a call for pluralist approaches to social theory’, with
Annette Pritchard Leisure Studies Association International Conference: Journeys in Leisure, Luton.
June 2001 ‘The strange case of the disappearance of class: Tourism, seaside resorts and conflicts’ with
Annette Pritchard, Environments, Tourisms, and Conflicts Conference in Preston.
Morgan, N. (2000) Review of The Management of the Tourism Sector; Roger Doswell; Columbus
Publishing Ltd. for The Institute of Commercial Management in Tourism.
September 2000 'Creating supra-brand Australia: Answering the challenges of contemporary
destination marketing?', Tourism 2000 Sheffield.
September 2000 'Exploring issues of space and sexuality in Manchester's Gay Village' with Diane
Sedgley and Annette Pritchard, Tourism 2000: A Time for Celebration? Conference, Sheffield.
July 2000 'Tourism as Discourse' with Annette Pritchard, Leisure Studies Association International
Conference, Glasgow.
September 1999 ‘Where Next for Destination Branding?' III International Leisure and Tourism
Advertising Festival. Valencia.
September 1999 'Gender, Sexuality and Tourism Spaces: Marketing Gendered Destinations' with
Annette Pritchard, 1st. International Consumption and Representation Conference, Plymouth.
September 1999 'Sexuality and Space: The Experience of Manchester's Gay Village' with Diane
Sedgley and Annette Pritchard, 1st. International Consumption and Representation Conference,
Plymouth.
November 1998 'Managing Destination Image: the promise of mood branding', 4th. International
Conference on Tourism, Benidorm.
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33. November 1998 'Tourism, Patriarchy and Power: Gendered Destinations' with Annette Pritchard,
British Sociological Association Sexual Divisions Study Group, Gender, Power and Responsibility
Conference, London.
September 1998 'The Emergence of Destination Branding'. 2nd. International Leisure and Tourism
Advertising Festival. Valencia.
October 1997 'European Seniors' Tourism: a marketing challenge for the new millennium' with
Annette Pritchard, 10th European Leisure and Recreation Association Conference, Dubrovnik.
October 1997 'Creating "Wales" The Brand: Opportunities in Destination Branding Strategy' with
Annette Pritchard, 10th European Leisure and Recreation Association Conference, Dubrovnik.
September 1997 ‘Gay Tourist Destinations: Identity, Sponsorship and De-Gaying’ with Diane Sedgley,
Annette Pritchard and Andrew Jenkins, Leisure Studies Association International Conference ‘Leisure,
Culture and Commerce’, Roehampton Institute, London.
September 1997 ‘Leisure and the Grocery Retailing Environment’ with Cheryl-Cockburn-Wootten,
Annette Pritchard, Eleri Jones and Marilyn Thomas, Leisure Studies Association International
Conference ‘Leisure, Culture and Commerce’, Roehampton Institute, London.
July 1997 ‘Consuming Images: Reflections on Lifestyle and Image Projection in Grocery Retailing’ with
Cheryl-Cockburn-Wootten, Annette Pritchard, Eleri Jones and Marilyn Thomas, 4th Recent Advances
in Retailing & Services Science Conference, Arizona.
September 1996 'Changing holiday cultures and the production and consumption of the British
seaside experience', with Tim Gale, David Botterill and Gareth Shaw, Leisure Studies Association
International Conference, Wageningen, September.
August 1996 ‘Welsh Resort Strategies: creating a viable seaside industry for the next century?' with
Nigel Morgan, 3rd. International Urban History Conference, Budapest.
June 1996 'Marketing Emerging & Established Destinations: the Celtic nations in the US Market' with
Annette Pritchard, Tourism Environments Conference, Las Vegas.
October 1995 'Welsh seaside resort strategies in the late twentieth century', South West Institute for
Maritime Studies British Maritime Economy Conference, Exeter.
September 1995 'Cultural Change and the British Seaside Resort - Implications for the Quality and
Integrity of Resort Environments', with Tim Gale, David Botterill and Gareth Shaw, EU Coastal
Conservation Coastlines Conference, Swansea.
June 1992 'Continuity and Change at the British Seaside', Tourism Society Seaside History, Heritage &
Culture Conference, Scarborough.
June 1993 'Selling Torquay - local authority marketing strategies', South West Institute for Maritime
Studies Recreation and the Sea Conference, Dartington.
July 1989 'Local authority resort advertising policies - promoting Torquay and Ilfracombe', British
Economic History Society Conference, Exeter;
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34. July 1988 'Devon seaside tourism in the twentieth century - the case of Ilfracombe', Leisure Studies
Association 2nd. International Conference, Brighton.
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35. C. TEACHING AND SUPERVISION
1. Cardiff Metropolitan University/University of Wales Institute, Cardiff
As one of the early Fellows of the Higher Education Academy, I have 17 years of teaching experience
on 20 undergraduate and postgraduate modules (10 as module leader), largely in the areas of
marketing and research methods across tourism, hospitality, events & leisure programmes. I have
extensive experience of Masters and PhD supervision as a Programme Director of the MSc and a PhD
Director of Studies. I am currently module leader for a module on research perspectives for our
postgraduate certificate in applied social research, compulsory for our research degree students.
I have supervised 17 PhD students to completion (9 as Director of Studies) and I am currently
supervising another 7 at UWIC and the University of Bedfordshire (5 as Director of Studies). The
majority of these doctoral projects explore the relationships between tourism destination
development and marketing or tourism and identities.
1.1. Doctoral Student Supervision
Student Name Doctoral Research Topic Status
1. Martin Selby Urban tourism: images of Cardiff Awarded 2000
2. Tim Gale Seaside resorts: images of Rhyl Awarded 2001
3. Cheryl Cockburn-Wootten* Gender, power & leisure shopping Awarded 2002
4. Julian Jones Leadership & management training Awarded 2002
5. Mohammed Nasser* Hotels & the internet: the case of Awarded 2002
Egypt
6. Sheena Westwood* Tourists’ perceptions & identities Awarded 2004
7. Galal Salem* Events management in Egypt Awarded 2004
8. Dewi Jones Contemporary rave culture & youth Awarded 2007
identities
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36. 9. Ria Dunkley Dark tourism Awarded 2007
10. Diane Sedgley Older women’s leisure experiences Awarded 2008
11. Yousery El Sahad* Small hotels & web usage Awarded 2009
12. Theresa Ryan** Regional destination marketing in Awarded 2009
Ireland
13. Deidre Quinn* Second home ownership & identities Awarded 2010
in Ireland
14. Khalifa Akram* Destination development in Libya Awarded 2010
15. Julia Trapp-Fallon* Canals and leisure in Wales Awarded 2010
16. Saleh Al Shaaibi* Stakeholders & development in Awarded 2011
Oman
17. Jo-Ann Lester Cruise ships as liminal spaces Awarded 2011
18. Zhaida Perez* Regional tourism identities in Spain Submit Dec 2011
19. Victoria Richards Tourism & visual impairment Submit Dec 2011
20. Agnieszka Rydik Sexism in employment practice 2nd. year full-time
21. Meg Agopsowicz*** Tourism & image representation 2nd. year full-time
22. Jane Mullins* Tourism & Ageing 1st. year full-time
23. Sian Taylor* Word of mouth marketing 1st. year part-time
* Indicates where I was/am Director of Studies at UWIC.
** Indicates an external supervision at Dublin Institute of Technology and *** at the University of Bedfordshire.
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37. 1.2. Modules Taught/Led Cardiff Metropolitan University/
University of Wales Institute, Cardiff
1.2.1. Postgraduate Taught Programmes (12):
2009- Business Stewardship (MScs in Tourism, Events & Hospitality Management)
2009- Crisis and Risk Management (MScs in Tourism, Events & Hospitality Management)
2009- Methods of Enquiry (MScs in Tourism, Events & Hospitality Management, core
module)
2009- Creativity & Critical Thinking (MScs in Tourism, Events & Hospitality Management,
core module)
2009- Dissertation (MScs in Tourism, Events & Hospitality Management, core module)
2008- Social Meanings & Perspectives Modules (Postgraduate Certificate in Applied Social
Research)*
1996-2008 Dissertation Module (MScs in Events, Tourism, Leisure & Hospitality Management,
core module)
2002-2008 Research Methods (MSc Tourism, Leisure & Hospitality Management, core module)*
2002-2008 Contextualising the Tourism, Leisure & Hospitality Industries (MSc Tourism, Leisure &
Hospitality Management, core module)*
1996-2002 Research Methods (MA Tourism, Leisure & Hospitality core module)*
1996-2002 Current Issues in the Tourism, Leisure & Hospitality Industries (MSc Tourism, Leisure
& Hospitality Management, core module)*
1997-2002 Advertising & Branding for the Tourism & Leisure Industries (MA Tourism, Leisure &
Hospitality Management)*
* Indicates where I am/have been module co-ordinator (responsible for module delivery, administration,
internal verification and presentation of marks).
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38. 1.2.2. Undergraduate Programmes (9):
2010- Field Study
1995-2007 Dissertation Module (Tourism and Leisure Management/Studies,
level 3)
1997-2006 Advertising & Branding for the Tourism & Leisure Industries
(level 3)*
1999-2006 Research Methods (level 2 core module)
2003- Tourism & Leisure Sociology (level 2)
2002-2005 Independent Study (level 3)
1998-2007 Strategic Marketing Management (level 3 core module)*
1998-2000 Contemporary Issues in Tourism & Leisure Marketing (level 3)*
1994-1999 Marketing for Leisure & Tourism (level 2 core module)*
2. Finnmark College, Norway (taught as Adjunct Professor)
2012- Masters Module, Tourism Marketing
2012- Masters Module, Research Philosophy
3. The University of IUL Milan (taught as Visiting Professor)
2011- Masters Module, Place Reputation Management & Tourism
4. The University of Exeter (taught as Teaching Tutor)
1986-1989 Radicalism in Britain 1865-1945
1986-1989 British Working Class Labour and Leisure in the Twentieth Century
* Indicates where I have been module co-ordinator (responsible for module delivery, administration,
internal verification and presentation of marks).
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39. E. THIRD MISSION, KNOWLEDGE TRANSFER & PROFESSIONAL PRACTICE
I have acted as a consultant to a range of national & international organisations, including Visit Wales,
the BBC & Orlando-Sanford International Airport. In addition, I have co-chaired and addressed major
industry-focused conferences and developed an industry-academic network focused on place
reputation and tourism.
2011-2012 Project Leader (team includes Prof Brian Morgan and Drs Claire Haven-Tang & Nick
Clifton) on project for Cardiff & Co. on images and perceptions of the city held by
senior executives in SE England.
2011 Expert Advisor to Zagreb Tourism Research Institute, industry seminar series on
destination branding delivered to local tourist boards.
2009-2010 Visit Wales Final Evaluation of Objective 1 Tourism Marketing Programme
2008 Expert Advisor on Wales Council for the Blind’s Marketing Strategy (pro bono work
for this voluntary sector organisation).
2008- Event Advisory Panel for Avail Corporation Tourism & Travel Event Series (Asia).
2008 Hwaseong City (Korea). Expert Commentator on the city’s re-branding campaign.
2004 Wales Tourist Board Evaluation of Year 2 IBS Programme)
2004 Wales Tourist Board Evaluation of Year 2 Tourism Marketing Programme
2004 Wales Tourist Board Evaluation of Adfywio Grant Scheme
2004 Techniquest, Cardiff: Audience Reception Research Project
2003 BBC Digital television project: Specialist advisor on advertising & tourism programme
2003 Wales Tourist Board Interim Evaluation of Objective 1 Tourism Marketing Programme
2003 Wales Tourist Board Interim Evaluation of Objective 1 Integrated Tourism SME Support
Scheme
1999 Expert Advisor on Wales Council for the Blind’s Marketing Strategy (pro bono work
for this voluntary sector organisation).
1997 An Evaluation of the market potential of Orlando-Sanford International Airport, Florida
for Golley Slater/TBI
1996 All Wales UK Day Visitor Survey Report for Beaufort Research/Wales Tourist Board
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40. 1996 All Wales Overseas Visitor Survey Report for Beaufort Research/Wales Tourist Board
1996 All Wales UK Staying Visitor Survey Report for Beaufort Research/Wales Tourist Board
1995 Tourism South & West Wales - marketing training course
1993-1994 Torfaen Borough Council - managerial training course
Published Research Reports & Professional Journal Papers:
2010 Final Evaluation of Visit Wales Objective 1 Tourism Marketing Programme.
2003 Interim Evaluation of Objective 1 Integrated Tourism SME Support Scheme for Wales
Tourist Board.
2002 ‘Creating powerful niche destination brands: case studies of New Zealand and Wales’
with Annette Pritchard www.Tourism_2002 (online publication)
1999 'Learning Irish Lessons', The Leisure Monitor, 6, Spring.
1997 'An Assembly for Wales. Opportunities in Europe and Beyond?' The Leisure Monitor, 4,
Winter: 3.
1997 An Evaluation of the market potential of Orlando-Sanford International Airport, Florida
for Golley Slater/TBI;
1996 All Wales UK Day Visitor Survey Report for Beaufort Research/Wales Tourist Board;
1996 All Wales Overseas Visitor Survey Report for Beaufort Research/WTB;
1996 All Wales UK Staying Visitor Survey Report for Beaufort Research/WTB;
1996 'Marketing Wales in the USA: long term brand building', The Leisure Monitor, 2, Summer,
6-7.
1994 'UK visitors - revealing their vital statistics', Tourism Society Bulletin, April: 14-5.
1993 'New Developments at the Vale of Glamorgan', British Resorts Association News, No 47,
May: 14.
1991 Sports Participation and Leisure in Wales 1989-90 for Sports Council for Wales, Cardiff.
1991 Sports Club Membership in Wales 1989-90 for Sports Council for Wales, Cardiff, 1991.
1991 A Digest of Governing Bodies of Sport in Wales, 1990 with Nicola Bolton, published by
Sports Council for Wales, Cardiff.
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41. Research Dissemination & Media Coverage:
In addition to disseminating my research through teaching and publication, my research has received
extensive media coverage and I am a frequent contributor to television and radio features on tourism
trends and issues, in addition to writing content for BBC digital television programmes on advertising
(detailed above under consultancy projects). I have given numerous broadcast interviews in the UK,
Ireland, Spain and New Zealand, especially on destination branding and marketing issues in tourism. I
have contributed to several national and regional radio programmes (broadcast on BBC Radio Two,
Radio Five, Radio Wales and Radio Devon). My research on tourism in Wales also regularly features in
the Western Mail, the South Wales Echo and the South Wales Evening Post.
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