5. INDIRECT SAMPLING
We deliver in shops and they distribute.
Consumer takes the product home or consumes at the spot
100 shops / hairdressers X 500 samples = 50.000 samples
0,25 EURO per contact
Via shops & hairdressers
7. INFLUENCERS
Shop visit
We ask a selection of influencers to visit our selected shops.
They share an instastory on the sample they receive by the shop.
They make it relevant by using #shoplocal