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Danielle Duffy
Spectre (2015)
Rated 12+
How would you describe the genre of this film?
An action-packed thriller.
What are the key themes explored in this film?
The key themes include danger and battles between the protagonist and antagonist.
How would you describe the style of this film?
It has a distinctive British, classical feel to it, coming from British producers, it is filmed in London (as well
as other international locations) and the main protagonist is one of Britain’s best known actors; Daniel
Craig. The classic style comes from Bond’s exclusive career as a spy, his formal outfit and expensive
lifestyle; and more for example the institutions collaboration with luxury car makers Aston Martin to
produce a car for the movie. The music is also rather grand, the traditional theme tune attributing the
film’s spectacular style.
How would you describe the target audience for this film?
The audience is rather mass as it has an international appeal being an iconic franchise. It is rated a 12+ and
I think that it would be enjoyed mostly by older audiences who are more likely to have seen the previous
films, and are attracted to the sleek cars, attractive females featured in the films and the epic action
sequences.
What is the likely size of the potential audience for this film?
Mass audience – very large audience figures as it is the 24th instalment of a well-loved series with an
established fan base likely to support it. Has achieved international acclaim.
Paddington (2015)
Rated PG
How would you describe the genre of this film?
A family comedy bringing to life the best-loved and iconic story
book character Paddington bear and his shenanigans.
What are the key themes explored in this film?
Family life in stereotypical Britain (London), and character Paddington’s life with
the family; featuring many comical and exaggerated scenes.
How would you describe the style of this film?
It has a light-hearted feel as it aims to delight all of the family with the character of Paddington who is
sweet and likeable.
How would you describe the target audience for this film?
It is targeted towards a family audience and younger children are encouraged to view the movie with
the family. The light hearted themes and conventional representations with the use of iconic and
fictional character Paddington coming to life aim to give families an escape from everyday life.
What is the likely size of the potential audience for this film?
It is likely to appeal to a mass audience within Europe as its use of iconic character Paddington gives a
sense of nostalgia as it brings even adults back to the time when they read the books meaning they
should be able to appreciate it, and their children will enjoy its light-hearted and heart-warming story.
The British setting also appeals to us but may also interest international viewers as it gives a typical and
posh representation of life in England.
Guardians of the Galaxy (2014)
Rated 12+
How would you describe the genre of this film?
The film’s setting of outer space reveals to us the main genre of the film as sci-fi.
Featuring within a Marvel synergy (it is based on the popular comic book series),
it also appeals to its audience with comedy with their characters such as talking
creatures which are particularly entertaining for younger audiences. It is also an
adventure as it follows the activities of the unique team.
What are the key themes explored in this film?
It is based on action and the battles between the heroes and antagonists, who will fight against each other
for their Earth’s safety. The team must bond and work together to achieve this common goals, and so the
plot is lead by the development of their relationships.
How would you describe the style of this film?
It aims to impress the viewer with the use of top-notch special effects such as fictional characters that
appear to exist physically within this setting, and the authentic-looking make-up used to make characters
look alien.
How would you describe the target audience for this film?
It is targeted towards a mass audience, being from a conglomerate producer with many other successful
works. Its action-packed scenes and slightly mature comedy means it appeals to ages around 12-30 years,
but I also believe parents would watch it with their children.
What is the likely size of the potential audience for this film?
Large audience due to its mainstream appeal.
‘71 (2014)
Rated 15+
How would you describe the genre of this film?
A gritty thriller.
What are the key themes explored in this film?
War is the key narrative point, following the emotional journey
experienced by the protagonist.
How would you describe the style of this film?
It has a social-realist style; aiming to depict the harsh reality of conflict that is close
to reality.
How would you describe the target audience for this film?
Being rated a 15 this film would appeal to older audiences, particularly those with
knowledge of war and who won't be affected by its rough themes, appreciating this
artistic representation of events.
What is the likely size of the potential audience for this film?
Niche audience as it produced independently and the style wouldn’t appeal to
everyone.
Mockingjay (2014)
Rated 12+
How would you describe the genre of this film?
Hunger Games is a popular adventure/sci-fi/thriller film series.
What are the key themes explored in this film?
Hunger Games features themes of rebellion, death, sacrifice and conflict of love
and war, following the teenage characters’ struggle as they are put through a test
of their wills.
How would you describe the style of this film?
The style of the film is rather intense, keeping the viewer on the edge of their seat. It is also rather
gritty, reflecting the characters’ struggle during times of conflict and struggle. However this is
sometimes alleviated to include moments of romance, exploring the love relationships between
characters to perhaps add a sense of realism.
How would you describe the target audience for this film?
I believe the target audience for The Hunger Games series is primarily teenagers (ages 13-20), with
the characters being older teenagers meaning this kind of audience can somewhat relate or image
themselves in similar situations.
What is the likely size of the potential audience for this film?
Mass audience as the film was highly successful. Additionally being based on the highly
recommended book series it was guaranteed to have supporters. Being targeted towards
teenagers/young adults the potential audience is also huge.
The Theory of Everything (2014)
Rated 12+
How would you describe the genre of this film?
The genre of the film is drama; retelling the events of famous physicist
Stephen Hawking’s life (biography). Particularly the love between him
and his wife, making it a romance.
What are the key themes explored in this film?
The narrative following the relationship between Hawking and his wife, the themes could be
considered life and experiences.
How would you describe the style of this film?
The style is distinctively British, being filmed in London portraying England as how stereotypes
are constructed: being highly educated and posh and ‘proper’.
How would you describe the target audience for this film?
The audience size is probably niche as it is an independent production that would only appeal to
certain individuals (adults and older) with an interest in the life of physicist Stephen Hawking.
What is the likely size of the potential audience for this film?
Small as the appeal is minor. However, with its classical representation of British culture, it could
be appealing to both British and international audiences.

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Film case study observations

  • 2. Spectre (2015) Rated 12+ How would you describe the genre of this film? An action-packed thriller. What are the key themes explored in this film? The key themes include danger and battles between the protagonist and antagonist. How would you describe the style of this film? It has a distinctive British, classical feel to it, coming from British producers, it is filmed in London (as well as other international locations) and the main protagonist is one of Britain’s best known actors; Daniel Craig. The classic style comes from Bond’s exclusive career as a spy, his formal outfit and expensive lifestyle; and more for example the institutions collaboration with luxury car makers Aston Martin to produce a car for the movie. The music is also rather grand, the traditional theme tune attributing the film’s spectacular style. How would you describe the target audience for this film? The audience is rather mass as it has an international appeal being an iconic franchise. It is rated a 12+ and I think that it would be enjoyed mostly by older audiences who are more likely to have seen the previous films, and are attracted to the sleek cars, attractive females featured in the films and the epic action sequences. What is the likely size of the potential audience for this film? Mass audience – very large audience figures as it is the 24th instalment of a well-loved series with an established fan base likely to support it. Has achieved international acclaim.
  • 3. Paddington (2015) Rated PG How would you describe the genre of this film? A family comedy bringing to life the best-loved and iconic story book character Paddington bear and his shenanigans. What are the key themes explored in this film? Family life in stereotypical Britain (London), and character Paddington’s life with the family; featuring many comical and exaggerated scenes. How would you describe the style of this film? It has a light-hearted feel as it aims to delight all of the family with the character of Paddington who is sweet and likeable. How would you describe the target audience for this film? It is targeted towards a family audience and younger children are encouraged to view the movie with the family. The light hearted themes and conventional representations with the use of iconic and fictional character Paddington coming to life aim to give families an escape from everyday life. What is the likely size of the potential audience for this film? It is likely to appeal to a mass audience within Europe as its use of iconic character Paddington gives a sense of nostalgia as it brings even adults back to the time when they read the books meaning they should be able to appreciate it, and their children will enjoy its light-hearted and heart-warming story. The British setting also appeals to us but may also interest international viewers as it gives a typical and posh representation of life in England.
  • 4. Guardians of the Galaxy (2014) Rated 12+ How would you describe the genre of this film? The film’s setting of outer space reveals to us the main genre of the film as sci-fi. Featuring within a Marvel synergy (it is based on the popular comic book series), it also appeals to its audience with comedy with their characters such as talking creatures which are particularly entertaining for younger audiences. It is also an adventure as it follows the activities of the unique team. What are the key themes explored in this film? It is based on action and the battles between the heroes and antagonists, who will fight against each other for their Earth’s safety. The team must bond and work together to achieve this common goals, and so the plot is lead by the development of their relationships. How would you describe the style of this film? It aims to impress the viewer with the use of top-notch special effects such as fictional characters that appear to exist physically within this setting, and the authentic-looking make-up used to make characters look alien. How would you describe the target audience for this film? It is targeted towards a mass audience, being from a conglomerate producer with many other successful works. Its action-packed scenes and slightly mature comedy means it appeals to ages around 12-30 years, but I also believe parents would watch it with their children. What is the likely size of the potential audience for this film? Large audience due to its mainstream appeal.
  • 5. ‘71 (2014) Rated 15+ How would you describe the genre of this film? A gritty thriller. What are the key themes explored in this film? War is the key narrative point, following the emotional journey experienced by the protagonist. How would you describe the style of this film? It has a social-realist style; aiming to depict the harsh reality of conflict that is close to reality. How would you describe the target audience for this film? Being rated a 15 this film would appeal to older audiences, particularly those with knowledge of war and who won't be affected by its rough themes, appreciating this artistic representation of events. What is the likely size of the potential audience for this film? Niche audience as it produced independently and the style wouldn’t appeal to everyone.
  • 6. Mockingjay (2014) Rated 12+ How would you describe the genre of this film? Hunger Games is a popular adventure/sci-fi/thriller film series. What are the key themes explored in this film? Hunger Games features themes of rebellion, death, sacrifice and conflict of love and war, following the teenage characters’ struggle as they are put through a test of their wills. How would you describe the style of this film? The style of the film is rather intense, keeping the viewer on the edge of their seat. It is also rather gritty, reflecting the characters’ struggle during times of conflict and struggle. However this is sometimes alleviated to include moments of romance, exploring the love relationships between characters to perhaps add a sense of realism. How would you describe the target audience for this film? I believe the target audience for The Hunger Games series is primarily teenagers (ages 13-20), with the characters being older teenagers meaning this kind of audience can somewhat relate or image themselves in similar situations. What is the likely size of the potential audience for this film? Mass audience as the film was highly successful. Additionally being based on the highly recommended book series it was guaranteed to have supporters. Being targeted towards teenagers/young adults the potential audience is also huge.
  • 7. The Theory of Everything (2014) Rated 12+ How would you describe the genre of this film? The genre of the film is drama; retelling the events of famous physicist Stephen Hawking’s life (biography). Particularly the love between him and his wife, making it a romance. What are the key themes explored in this film? The narrative following the relationship between Hawking and his wife, the themes could be considered life and experiences. How would you describe the style of this film? The style is distinctively British, being filmed in London portraying England as how stereotypes are constructed: being highly educated and posh and ‘proper’. How would you describe the target audience for this film? The audience size is probably niche as it is an independent production that would only appeal to certain individuals (adults and older) with an interest in the life of physicist Stephen Hawking. What is the likely size of the potential audience for this film? Small as the appeal is minor. However, with its classical representation of British culture, it could be appealing to both British and international audiences.