Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014
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Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014
- 2. Title and Content Layout with List • Add your first bullet point here • Add your second bullet point here • Add your third bullet point here I am Nico Analytics Associate Google Developer Expert Google Analytics @nicomiceli
- 3. I work at SEER Interactive @SEERInteractive @nicomiceli
- 5. The Next 25 Minutes The Change The Solution The Examples @nicomiceli
- 6. The Web Used to be Easy @nicomiceli
- 7. Easy Sites • How do we use analtyics The First Website @nicomiceli
- 8. Easy Sites • How do we use analtyics Tracking was easy @nicomiceli
- 9. The Current Web @nicomiceli And Cooler! Is Better
- 13. But there is a catch @nicomiceli
- 14. Tracking is harder With pretty sites and great UI comes (occasional) tracking complexity @nicomiceli
- 17. Myth 1: We read what we’ve clicked on 55% of visitors spent fewer than 15 seconds actively on a page. @nicomiceli
- 18. Myths • Myth 2: The more we share the more we read People that take the time to read don't share it. @nicomiceli
- 20. The James Bond of metrics @nicomiceli
- 22. It’s clean, elegant, easy to use @nicomiceli© EON productions
- 23. It can handle anything @nicomiceli© EON productions
- 24. Most importantly This can really teach you engagement @nicomiceli Event Handlers: nnii.co/1pEMq11
- 25. Event tracking anatomy ga('send', 'event', // type of tracking 'category', 'action', 'label', //optional value value); //optional number Universal Analytics Event tracking @nicomiceli nnii.co/1htPDxT
- 26. Examples! • You don’t need to write these down. @nicomiceli
- 27. A Normal Link <a href= “http://www.seerinteractive.com”> seer</a> @nicomiceli
- 28. Links <a href=“http://www.seerinterac tive.com” onclick= “ga('send', 'event', ‘outbound-link', ‘click', ‘seer', 1);”> seer</a> @nicomiceli
- 29. Sites through my eyes Note: None of the following sites have any association with SEER Interactive. They were picked as examples only. @nicomiceli
- 30. Your Average eComm site • Ecomm Buying something from a store image @nicomiceli
- 31. @nicomiceli
- 32. @nicomiceli Are people looking at the pics?
- 33. @nicomiceli Is the video getting played?
- 34. @nicomiceli Are people seeing your warrantees?
- 35. Your Average Publishing Site • Publishing Magazine image @nicomiceli
- 37. Links & Social @nicomiceli What links get clicked on the most?
- 39. @nicomiceli
- 40. Scroll Tracking @nicomiceli How far are they scrolling?
- 42. Justin’s Example Advanced Content Tracking with Universal Analytics nnii.co/1kl4kCx @nicomiceli
- 43. • Lead gen Sales meeting image Your Average Lead Gen Site @nicomiceli
- 44. @nicomiceli
- 45. @nicomiceliHow are they watching the video?
- 46. @nicomiceli Is the right tab being displayed first?
- 47. Are people getting to your reviews?
- 50. The Output JS Fiddle: nnii.co/1jYROg5 @nicomiceli
- 51. This is the meat of your site! @nicomiceli
- 52. These are the most important parts of your site. You should know how people are navigating it. @nicomiceli
- 53. Recap More and more information is consumed without page views. @nicomiceli
- 54. Recap One metric just wont cut it anymore. @nicomiceliWhat did they do during that pageview?
- 55. Go explore your site Find the new things that matter
- 56. Thank You! Google.com/+NicoMiceli @nicomiceli Check us out: SEERInteractive.com nicom@SEERInteractive.com Links & Dev Resources after the presentation here! Thank You! @nicomiceli