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TAG Late Night
Milano, March 1st 2019
We are an experience
and service design company.
TAG Late night
Milano, March 1st 2019
We believe in the power of design to
make ideas tangible and turn them
into successful products and services.
TAG Late night
Milano, March 1st 2019
We design products and services
that engage people in memorable
and meaningful experiences, while
delivering business value to our clients.
TAG Late night
Milano, March 1st 2019
We put people at the core,
both when we work on
projects and when we
work on our own
company culture.
TAG Late night
Milano, March 1st 2019
We are a team of thinkers and makers, designers,
researchers and front-end developers
TAG Late night
Milano, March 1st 2019
Jake Knapp - Design Sprint 2017 and 2018
We create internationally
renowned events, we talk
regularly at Italian
conferences and nurture
our local Digital Design
community.
TAG Late Night
Milano, March 1st 2019
4
national events
organized or hosted
4
international events
organized

10+
Italian event
sponsored
250+
attendees
20+
talks and workshops 

at Italian conferences
12+
countries 

represented
TAG Late Night
Milano, March 1st 2019
Design + Business
Our design begins with the whole
company involved, stakeholders on
board and clear, shared goals.

We design and then measure impact.
TAG Late Night
Milano, March 1st 2019
Modeling Roles
Modeling Culture
TAG Late Night
Milan, March 1st 2019
TAG Late night
Milano, March 1st 2019
Ilaria Mauric
Head of design
@ilariamauric
Nicolò Volpato
Founder & CEO
@nicolovolpato
TAG Late Night
Milano, March 1st 2019
TAG Late Night
Milano, March 1st 2019
Let’s play!
TAG Late Night
Milano, March 1st 2019
Sarah Nelson
Leading Design 16
London
TAG Late night
Milano, March 1st 2019
5 11 20 35 70 150 >150
• team of 11
• end of year retrospective
reveals some mismatches
• Agile reset
• team of 5
• clearer vision
• mindset switch
• we start building a
team
• team of 13
• culture and values - round 2
• Talent Canvas
• skills matrix
• we launch our new brand
2013
2004
2016
2017
• team of 8
• we look for a brand
that tells who we are
2015
2018
• 2 people
• small design studio
• team of professionals
who work together
• team of 16 (+1)
• retrospective: how do I
grow? how can I
contribute? how do I … ?
😓
• roles matrix and career
paths
2014
• we start working on
culture and values
as as team
TAG Late Night
Milano, March 1st 2019
5
TAG Late night
Milano, March 1st 2019
9 - 12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
Labeling roles is not easy
and is a consequence of our
company culture
TAG Late Night
Milano, March 1st 2019
TAG Late night
Milano, March 1st 2019
Internal roles might be different
from the ones we use to advertise
our services on the market
TAG Late Night
Milano, March 1st 2019
TAG Late night
Milano, March 1st 2019
Roles Culture
TAG Late night
Milano, March 1st 2019
UX Designer is not a role,
UX is the outcome of team
collaboration and multiple skills
TAG Late Night
Milano, March 1st 2019
Market roles
Seniority
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
TAG Late Night
Milano, March 1st 2019
Show me the matrix
TAG Late night
Milano, March 1st 2019
RES IXD UI DOPS FE TECH
Role = skills + responsibilities
SKILLS RESPON.
IXD
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Interaction Designer Service Designer
TAG Late Night
Milano, March 1st 2019
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
IxD as the foundation
Service Design as an upgrade
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
UI Designer Brand Experience Principal
TAG Late Night
Milano, March 1st 2019
PM SD RES IXD UI FE TECHGLOBAL
Design Ops is definitely a thing
DESIGN
OPERATIONS
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Frontend Developer Design Engineer
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Vertical growth is possible
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Horizontal growth is possible as well
TAG Late Night
Milano, March 1st 2019
Specialists
• specific skills
• innovators
• “evangelists”
• technicians
• efficient
• focus on quality
Generalists
• cross-discipline
• enablers
• coordinators
• big picture
• effective
• focus on outcomes
PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT
Project Manager is not a role
but a set of responsibilities and skills
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Design Director
Work in
progress…
TAG Late Night
Milano, March 1st 2019
Managers used to be practitioners
and have strong design experience
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
TAG Late Night
Milano, March 1st 2019
Management is a choice.
It’s not a promotion,
it’s a career change.
TAG Late Night
Milano, March 1st 2019
Designing teams is a design exercise
and is human-centered
TAG Late night
Milano, March 1st 2019
Henrik Rydberg
Interaction 16
Helsinki
TAG Late night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN
Help Tangible to grow as a company
business + market + people
SD CONTENT
TAG Late Night
Milano, March 1st 2019
Help team growth
• Hire more accurately
• Set clearer expectations about roles
• Balance teams
• Stronger competences
TAG Late Night
Milano, March 1st 2019
Help individual growth
• Clear career paths
• Different options to grow
• More objective one-on-one reviews
• Better spending of the training budget
TAG Late Night
Milano, March 1st 2019
So far, so good ❤
• Feedback
• Talent Canvas
• Conversations
• Team morale
• Trust
TAG Late Night
Milano, March 1st 2019
Tricky… 🤔
• From personal to relationships
• From rules to a playbook
• Feedback from the market
• Scalability and sustainability as a
company
TAG Late Night
Milano, March 1st 2019
TAG Late night
Milano, March 1st 2019
Possible shitstorm ahead 💩
• Hierarchy: needed? How much?
• Economic transparency: desirable?
• Salaries and bonuses: are they tied to
the roles matrix? How?
TAG Late Night
Milano, March 1st 2019
Things to monitor
• Eyes open on behaviors (unhealthy
competition, envy, conflicts…)
• One-to-one followups and updates 

over time
TAG Late Night
Milano, March 1st 2019
Things to remember
• It’s a process, not a tool
• Alive and iterative, never done
• Shared and explained
• The goal is autonomy, not control
TAG Late Night
Milano, March 1st 2019
Doing the work of translating someone else’s methods
to fit your culture is hard work. It needs to be designed. 

It needs to be assimilated, not just applied.

—Dave Malouf, IXDA founder
TAG Late night
Milano, March 1st 2019
Start from people
TAG Late night
Milano, March 1st 2019
Ilaria Mauric
Head of design
@ilariamauric
ilaria@tangible.is
Nicolò Volpato
Founder & CEO
@nicolovolpato
nick@tangible.is
Thank you!
TAG Late night
Milano, March 1st 2019

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TAG Innovation School Late Night Talk - March 1st, 2019

  • 1. TAG Late Night Milano, March 1st 2019
  • 2. We are an experience and service design company. TAG Late night Milano, March 1st 2019
  • 3. We believe in the power of design to make ideas tangible and turn them into successful products and services. TAG Late night Milano, March 1st 2019
  • 4. We design products and services that engage people in memorable and meaningful experiences, while delivering business value to our clients. TAG Late night Milano, March 1st 2019
  • 5. We put people at the core, both when we work on projects and when we work on our own company culture. TAG Late night Milano, March 1st 2019
  • 6. We are a team of thinkers and makers, designers, researchers and front-end developers TAG Late night Milano, March 1st 2019
  • 7. Jake Knapp - Design Sprint 2017 and 2018 We create internationally renowned events, we talk regularly at Italian conferences and nurture our local Digital Design community. TAG Late Night Milano, March 1st 2019
  • 8. 4 national events organized or hosted 4 international events organized
 10+ Italian event sponsored 250+ attendees 20+ talks and workshops 
 at Italian conferences 12+ countries 
 represented TAG Late Night Milano, March 1st 2019
  • 9. Design + Business Our design begins with the whole company involved, stakeholders on board and clear, shared goals.
 We design and then measure impact. TAG Late Night Milano, March 1st 2019
  • 10. Modeling Roles Modeling Culture TAG Late Night Milan, March 1st 2019 TAG Late night Milano, March 1st 2019
  • 11. Ilaria Mauric Head of design @ilariamauric Nicolò Volpato Founder & CEO @nicolovolpato TAG Late Night Milano, March 1st 2019
  • 12. TAG Late Night Milano, March 1st 2019 Let’s play!
  • 13. TAG Late Night Milano, March 1st 2019
  • 14. Sarah Nelson Leading Design 16 London TAG Late night Milano, March 1st 2019 5 11 20 35 70 150 >150
  • 15. • team of 11 • end of year retrospective reveals some mismatches • Agile reset • team of 5 • clearer vision • mindset switch • we start building a team • team of 13 • culture and values - round 2 • Talent Canvas • skills matrix • we launch our new brand 2013 2004 2016 2017 • team of 8 • we look for a brand that tells who we are 2015 2018 • 2 people • small design studio • team of professionals who work together • team of 16 (+1) • retrospective: how do I grow? how can I contribute? how do I … ? 😓 • roles matrix and career paths 2014 • we start working on culture and values as as team TAG Late Night Milano, March 1st 2019
  • 16. 5 TAG Late night Milano, March 1st 2019
  • 17. 9 - 12 TAG Late night Milano, March 1st 2019
  • 18. 12 TAG Late night Milano, March 1st 2019
  • 19. 12 TAG Late night Milano, March 1st 2019
  • 20. 12 TAG Late night Milano, March 1st 2019
  • 21. Labeling roles is not easy and is a consequence of our company culture TAG Late Night Milano, March 1st 2019
  • 22. TAG Late night Milano, March 1st 2019
  • 23. Internal roles might be different from the ones we use to advertise our services on the market TAG Late Night Milano, March 1st 2019
  • 24. TAG Late night Milano, March 1st 2019
  • 25. Roles Culture TAG Late night Milano, March 1st 2019
  • 26. UX Designer is not a role, UX is the outcome of team collaboration and multiple skills TAG Late Night Milano, March 1st 2019
  • 27. Market roles Seniority Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  • 28. Show me the matrix TAG Late night Milano, March 1st 2019
  • 29. RES IXD UI DOPS FE TECH Role = skills + responsibilities SKILLS RESPON. IXD TAG Late Night Milano, March 1st 2019
  • 30. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Interaction Designer Service Designer TAG Late Night Milano, March 1st 2019
  • 31. Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL IxD as the foundation Service Design as an upgrade TAG Late Night Milano, March 1st 2019
  • 32. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL UI Designer Brand Experience Principal TAG Late Night Milano, March 1st 2019
  • 33. PM SD RES IXD UI FE TECHGLOBAL Design Ops is definitely a thing DESIGN OPERATIONS TAG Late Night Milano, March 1st 2019
  • 34. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Frontend Developer Design Engineer TAG Late Night Milano, March 1st 2019
  • 35. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Vertical growth is possible TAG Late Night Milano, March 1st 2019
  • 36. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Horizontal growth is possible as well TAG Late Night Milano, March 1st 2019
  • 37. Specialists • specific skills • innovators • “evangelists” • technicians • efficient • focus on quality Generalists • cross-discipline • enablers • coordinators • big picture • effective • focus on outcomes PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  • 38. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT Project Manager is not a role but a set of responsibilities and skills TAG Late Night Milano, March 1st 2019
  • 39. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Design Director Work in progress… TAG Late Night Milano, March 1st 2019
  • 40. Managers used to be practitioners and have strong design experience Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  • 41. Management is a choice. It’s not a promotion, it’s a career change. TAG Late Night Milano, March 1st 2019
  • 42. Designing teams is a design exercise and is human-centered TAG Late night Milano, March 1st 2019
  • 43. Henrik Rydberg Interaction 16 Helsinki TAG Late night Milano, March 1st 2019
  • 44. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN Help Tangible to grow as a company business + market + people SD CONTENT TAG Late Night Milano, March 1st 2019
  • 45. Help team growth • Hire more accurately • Set clearer expectations about roles • Balance teams • Stronger competences TAG Late Night Milano, March 1st 2019
  • 46. Help individual growth • Clear career paths • Different options to grow • More objective one-on-one reviews • Better spending of the training budget TAG Late Night Milano, March 1st 2019
  • 47. So far, so good ❤ • Feedback • Talent Canvas • Conversations • Team morale • Trust TAG Late Night Milano, March 1st 2019
  • 48. Tricky… 🤔 • From personal to relationships • From rules to a playbook • Feedback from the market • Scalability and sustainability as a company TAG Late Night Milano, March 1st 2019
  • 49. TAG Late night Milano, March 1st 2019
  • 50. Possible shitstorm ahead 💩 • Hierarchy: needed? How much? • Economic transparency: desirable? • Salaries and bonuses: are they tied to the roles matrix? How? TAG Late Night Milano, March 1st 2019
  • 51. Things to monitor • Eyes open on behaviors (unhealthy competition, envy, conflicts…) • One-to-one followups and updates 
 over time TAG Late Night Milano, March 1st 2019
  • 52. Things to remember • It’s a process, not a tool • Alive and iterative, never done • Shared and explained • The goal is autonomy, not control TAG Late Night Milano, March 1st 2019
  • 53. Doing the work of translating someone else’s methods to fit your culture is hard work. It needs to be designed. 
 It needs to be assimilated, not just applied.
 —Dave Malouf, IXDA founder TAG Late night Milano, March 1st 2019
  • 54. Start from people TAG Late night Milano, March 1st 2019
  • 55. Ilaria Mauric Head of design @ilariamauric ilaria@tangible.is Nicolò Volpato Founder & CEO @nicolovolpato nick@tangible.is Thank you! TAG Late night Milano, March 1st 2019