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Content First Mobile First: Comunicazione dell'Hotel Rivoltata come un Calzino

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Webinar del 25 Settembre 2014. Intervento di Nicoletta Polliotto di Muse Comunicazione a #SuperSummit.
Contenuti per Hotel in un mondo dominato dal Mobile, l'argomento trattato a "Digital Tourism" ospiti di Leonardo Prati.
Responsive Web Design, Copy e strategie rivoluzionarie per comunicare il tuo Hotel.

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Content First Mobile First: Comunicazione dell'Hotel Rivoltata come un Calzino

  1. 1. relatore NICOLETTA POLLIOTTO Super Summit Canale Digital Tourism condotto da LEONARDO PRATI
  2. 2. relatore NICOLETTA POLLIOTTO Content First, Mobile First Comunicazione dell’Hotel rivoltata come un Calzino 25 Settembre 2014 – h 17:00
  3. 3. Comunicare fa rima con innovare!
  4. 4. Mobile 2014 • E-mail Marketing ( +48% ) •
  5. 5. Strategie METODO + STRUMENTI
  6. 6. Mobile First • Approccio Marketing Possibile •
  7. 7. Booking Online • Mobile ( +198%/anno ) •
  8. 8. SOLUZIONE fluida&fluttuante Adatta al Media Web
  9. 9. Come Progettare ?
  10. 10. Content First • Unico Approccio Marketing Possibile •
  11. 11. Diagramma di Priorità • Diamo Ordine ai Contenuti •
  12. 12. Responsive Web Design • 10 Buoni Motivi •
  13. 13. Utente al Centro • Responsive Web Design •
  14. 14. Content Marketing Stile Naturale/Intrigante Tecniche Persuasive
  15. 15. Arte della Persuasione 7 Domande 1. Value Proposition? 2. Benefici anticipano i bisogni? 3. Risposte a tutti i dubbi? 4. Frasi intuitive? 5. Navigazione fluida? 6. Conversione facile? 7. Eliminato il superfluo?
  16. 16. Contenuti Persuasivi Utenti ● Ottimi Contenuti —> Fiducia ● Lettura a Scansione ● Killer Titles ● Sottotitoli Descrittivi ● Informazioni Aggiornate
  17. 17. Contenuti Persuasivi Motori di Ricerca ● Mappa Keywords —> Targets ● Title e Description ● Copy di Qualità ● Testi/Contesto ● Architettura Link (in-/out-bound)
  18. 18. Contenuti Trasversali ● Website ● Blog ● Article Marketing ● Social Networking ● Link Building ● Email Marketing
  19. 19. Social Media • Incontra il Mobile •
  20. 20. Focus Bisogni dell’Utente Rivoluzione Contenuti Responsive Mobile
  21. 21. muse COMUNICAZIONE Social Blog MuseComunicazione fb CnR fb @musecom tw @comristorazione tw +NicolettaPolliotto g+ Nicoletta Polliotto in Destinazione Turismo in Muse Journal Comunicazione nella Ristorazione CnR
  22. 22. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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