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Ristorazione Online e Innovazione [DIC 2014] #VetrinaToscana

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Intervento dedicato alla Ristorazione Online con le opportunità di Digital, Social Media Marketing e vendita online.
1° Dicembre 2014 a Vetrina Toscana Lab - Fortezza da Basso Firenze
Chi non innova muore!

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Ristorazione Online e Innovazione [DIC 2014] #VetrinaToscana

  1. 1. in collaborazione con FIRENZE 1° DICEMBRE 2014 FORTEZZA DA BASSO FURERIA
  2. 2. relatore NICOLETTA POLLIOTTO presenta ROBI VELTRONI Ristorazione e Innovazione • COMUNICARE IL GUSTO • Firenze • Fortezza da Basso 1° Dicembre 2014
  3. 3. Hashtag Speech #VetrinaToscana #RistoranteOnline
  4. 4. Ristorazione Stato dell’Arte 2014 NO innovazione NO tecnologia
  5. 5. Ristoranti in Italia n° attività: > 315.000
  6. 6. Ristorazione Azienda Internazionale nuovi Chef nuovi F&B Manager
  7. 7. L’Arte Culinaria Emozione Creatività Concretezza Gestione
  8. 8. Mercato Mondiale Dati e Statistiche Utenti 68% • usano il motore di ricerca 42% • acquistano prodotti/servizi 40% • usa coupon per lo shopping 90% • usa il MOBILE quotidianamente
  9. 9. Mobile 2014 66% email lette da dispositivi mobili
  10. 10. Mobile 2014 Utenti 56 su 100
  11. 11. Un Mondo di Food App ~29.500 solo su Apple Store fonte: Muse Comunicazione® — novembre 2014
  12. 12. Piano Strategico Comunicazione & Web Marketing Responsive Web Design + Blog Aziendale + Social Media Marketing
  13. 13. Brand Awarness / Loyalty / Reputation
  14. 14. Sito Web Promo-Comunicazione Online Progettazione e Sviluppo Gestione e Promozione Social Networking – COSTI + TEMPO 7/7 gg — h24
  15. 15. Sito Web Obiettivi GOAL!!! PERCHÈ COMUNICO ONLINE?
  16. 16. Risposte Compila la Lista ● Vendere Online ● Vendere Offline ● Acquisire Contatti ● Informare ● Formare ● Intrattenere ● Brand Awareness BOOK A TABLE REQUEST FORM
  17. 17. Mobile First • Approccio Marketing Possibile • 2 1 3
  18. 18. Restaurant Website Jamie Oliver fifteen.net
  19. 19. Content First • Unico Approccio Marketing Possibile • 2 1 3
  20. 20. Utente al Centro • Responsive Web Design •
  21. 21. kiSS Keep it Simple Stupid
  22. 22. Facebook Page Orsone — Ristorante e B&B @RistoranteOrsone
  23. 23. Twitter Profile Gordon Ramsay @GordonRamsay
  24. 24. Instagram Profile ABC Kitchen @ABCkitchen
  25. 25. Fotografia Racconto & Emozione PER IMMAGINI
  26. 26. Food Delivery Portals esempio JUSTEAT
  27. 27. restaurant BOOKING vs portali DEDICATI
  28. 28. Focus Bisogni dell’Utente TAKEAWAYS Strumenti Strategie Tempi Budget Obiettivi Risorse U.
  29. 29. Cassetta degli Attrezzi __ basic H 15:20 3 DICEMBRE ‘14 la #6 FOCUS HALL
  30. 30. ComunicazioneNellaRistorazione.it
  31. 31. Social Blog MuseComunicazione CnR @musecom @comristorazione +NicolettaPolliotto Nicoletta Polliotto Destinazione Turismo Muse Journal Comunicazione nella Ristorazione CnR fb fb tw tw g+ in in
  32. 32. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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