7. TELL ME WHEN TO USE YOU
&
INFORM ME WHEN I DON’T HAVE TO
8. NOW
Less than 2 years
2 to 5 years
5 to 10 years
EXPECTATIONS
Big Data Application Stores
HTML5
NFC Payments
NFC
Cloud Computing
Push
Notifications
PEAK OF TROUGH OF PLATEAU OF
TECHNOLOGY TRIGGER INFLATED DISILLUSIONMENT SLOPE OF ENLIGHTENMENT
PRODUCTIVITY
EXPECTATIONS TIME
Source:
Gartner's
Hype
Cycle
for
Emerging
Technologies,
2012
9. 2015
Less than 2 years
2 to 5 years
5 to 10 years
EXPECTATIONS
Big Data Application Stores
HTML5
NFC Payments
NFC
Cloud Computing
Push
Notifications
PEAK OF TROUGH OF PLATEAU OF
TECHNOLOGY TRIGGER INFLATED DISILLUSIONMENT SLOPE OF ENLIGHTENMENT
PRODUCTIVITY
EXPECTATIONS TIME
Source:
Gartner's
Hype
Cycle
for
Emerging
Technologies,
2012
10. WHAT SHOULD WE EXPECT?
6 MONTHS
Decline in push notifications due to
increasingly regulations
Actionable
Quantity over quality
11.
12.
13. WHAT SHOULD WE EXPECT?
1
YEAR
Decrease in efficiency due to
new platforms and devices
14. CLUTTER
FROM
WEB-‐BASED
PLATFORMS
Browsers learning
how to bring push
notifications to web
experiences.
But they’re not there
yet.