MeasureCamp - Social Media Metrics Workshop
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MeasureCamp V - September 20th, 2014
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MeasureCamp - Social Media Metrics Workshop
- 1. Social Media Metrics Workshop September 20th, 2014
- 2. About Nicolas Malo • 18 years of experience in Cyber, Online, E-Marketing, Digital Marketing • Focusing full time on Digital Analytics for the last 6 years • Author, Speaker, Trainer, Teacher and Consultant in Digital Analytics, based in Lille (Northern France) • Online Tutor for the UBC Award of Achievement in Digital Analytics • DAA Certified Web Analyst, Adobe SiteCatalyst Implementation Certified, AT Internet Analyzer Certified, Comscore Digital Analytix Certified, Google Analytics Qualified and Tag Commander Certified 2 #measurecamp @nicolasmalo
- 3. Many Thanks to all Attendees of thisWorkshop! 3 #measurecamp @nicolasmalo
- 4. Many Thanks to all Attendees of thisWorkshop! 4 #measurecamp @nicolasmalo
- 5. Many Thanks to all Attendees of this Workshop! 5 #measurecamp @nicolasmalo
- 6. Workshop Objective Discuss Social Media Metrics by using the POEM Model 6 Paid Media Owned Media Earned Media
- 7. Paid Media 7 Paid Media Facebook Ads LinkedIn Ads Sponsored Tweets Video Ads Etc…
- 8. Owned Media 8 Owned Media Facebook Page Twitter Page Google+ Page Blog Website Apps Etc…
- 9. Earned Media 9 Earned Media Word-of-mouth on social platforms
- 10. Part 01 Paid Media
- 11. A Few Indicators to Start With • Share of Traffic from Social Media Campaigns • Campaign Reach • Paid Social Reach • Clicktrough Rate (CTR) for Social Media Campaigns • Conversion Rate from Social Paid Media 11 #measurecamp@nicolasmalo
- 12. Indicators Suggested by Participants (1) • Ad impressions • Unique impressions • # of clicks to web sites • # of unique visitors • Share of social audience by demographics 12 #measurecamp@nicolasmalo
- 13. Indicators Suggested by Participants (2) • Bounce Rate for Social Paid Media • Return On Ad Spent (ROAS) 13 #measurecamp@nicolasmalo
- 14. Part 02 Owned Media
- 15. A Few Indicators to Start With • # of fans, followers, etc… • Audience Reach • Engagement Rate • Video / Blog Views • Conversion Rate from Social Owned Media 15 #measurecamp@nicolasmalo
- 16. Indicators Suggested by Participants (1) • SEO Ranking for Social Owned Media • Total Reach for Social Owned Media • # of Likes / Shares / Comments on Social Owned Media • Share of Positive vs Negative Comments • Share of Audience by Top Content Groupings 16 #measurecamp@nicolasmalo
- 17. Indicators Suggested by Participants (2) • # of comments / # of page views for blog posts • Uniques visitors, visits, pages views for Social Owned Media on Web sites • # of Links to Social Owned Media • Pages per session for Social Owned Media • Apps Ranks 17 #measurecamp@nicolasmalo
- 18. Indicators Suggested by Participants (3) • Apps Download Rates • # Apps Reviews • Average Apps Ratings • # goal conversions for Social Owned Media • % of Returning Visits 18 #measurecamp@nicolasmalo
- 19. Part 03 Earned Media
- 20. A Few Indicators to Start With • Share of social referred traffic • # of mentions, comments, likes, shares • Ratio of negative vs positive mentions • Share of voice • Conversion Rate from Earned Social Media 20 #measurecamp@nicolasmalo
- 21. Indicators Suggested by Participants (1) • # of Shares • # of Brand Mentions • Ratio of Positive vs Negative Social Referrals • Velocity of Share • # of PR Referrals 21 #measurecamp@nicolasmalo
- 22. Indicators Suggested by Participants (2) • # of Links • Network Density • Advocacy / Network Mapping 22 #measurecamp@nicolasmalo
- 23. Nicolas Malo OPTIMALWAYS 45/1 avenue de Flandre 59290 Wasquehal France Tel : +33 3 59 36 50 35 nmalo@optimalways.com www.optimalways.com