The document discusses changes in media consumption and advertising. It notes that consumers now spend over 10 hours per day engaged with various media like TV, radio, magazines and the internet. The "media wall" between consumers and advertisers is falling as marketing shifts to more collaborative approaches. By 2010 people will be exposed to 3000 ads per day across various media platforms. Engagement will become a more important metric for marketers than simple ad exposure or interruptions. Marketers will seek to place brands wherever consumers are, such as in movies, games and other media. [/SUMMARY]

1. MARKETING COMMUNICATION What is awaiting us?

6. Microsite, You Tube, Web…No more soap opera (P&G)

12. How much does it cost? 4,420 $ National 30” Radio 70,162$ WSJ B&W Page 91,800$ NYC Billboard 76,000$ Vogue Printed Page 135,280 $ People Printed Page 38,250$ Univision (Hisp) Novela 350,000$ FOX American Idol 191,250$ CBS CSI 255,000 $ ABC TV- Desp housewives 212,500$ ABC TV- Lost