Using a strategic mix of tools, methods and techniques for effective social change advocacy

1. nicolc@spc.int
ADVOCACY vs. LOBBYING

2. nicolc@spc.int
1. Training MPs on human rights and gender, UN treating ratification and
domestication of treaties. (Advocacy – want the MPs to take action in
range of areas)
2. Mobilising women's’ groups to demand local council allocate land to a
build Safe House. (Advocacy – many role-players involved and many
strategies will be needed to secure the land)
3. Presentation to Cabinet on VAW and resources needed to effectively
respond to VAW. (Lobbying – targeting Cabinet to allocate resources)
4. Consultations with church leaders to speak out about VAW. (Lobbying)
5. Training teachers to teach life-skills curriculum (Advocacy – this is one
activity in a broader campaign to prevent teenage pregnancy, alcohol
abuse, violence against girls)
Is it advocacy, lobbying or service…?

3. nicolc@spc.int
PACIFIC-STYLE LOBBYING
• Who are most important targets – not always government.
• Use local research/govt. research.
• Use influentials- Royal family, PM and cardinals.
• Remember that peers influence peers.
• Use the language/terminology of the Pacific.
• Use family and village, home island ties.
• Be creative - use social opportunities e.g. at the kava bowl
with PDF and KI President
• Formal and informal courtesy visits
• Testimonials /emotions/ authentic voice
• Use existing platforms.

4. nicolc@spc.int
LOBBYING
MOBILISATIONMEDIA
LITIGATION
RESEARCH &
PLANNINGPROTEST
NETWORKS &
COALITIONS
newspaper
Facebook
marches
petitions
community outreach
meetings
submissions
training workshops
briefing papers
church sermons
courtesy calls
court cases
Radio talk shows
testimonials
drama / road shows
CEDAW, UPR, CRC reports
trainings
ADVOCACY TOOLBOX
VAW research reports
pamphlets
DVDs
international dayscaps & t-shirts
meetings
blogs
Song/poetry contest
letters
billboards & banners

5. nicolc@spc.int
ADVOCACY TOOLBOX
SOCIAL
COMMUNITY
ADMINISTRATIVE

6. nicolc@spc.int
SOURCE: PPDVP, 2014

7. nicolc@spc.int
ADVOCACY TOOL: MOBILISATION
• Administrative Mobilisation
– Getting all relevant government departments involved in
the campaign.
– Health, Justice, Education, Youth, Sports, Agriculture,
Statistics Units, PM Office ….

8. nicolc@spc.int
COMMUNITY PARTICIPATION
& MOBILISATION ACTIVITIES
• consultations
• outreach
• participatory
research e.g.
community
mapping
• training workshops
• PROBLEM
SOLVING &
PLANNING