Social Media Presentation at Key4Women networking event
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Social Media Presentation at Key4Women networking event. Presentation topic relating to best practices of using social media for small business.
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Semelhante a Social Media Presentation at Key4Women networking event
Semelhante a Social Media Presentation at Key4Women networking event (20)
Social Media Presentation at Key4Women networking event
- 1. Social Media 101+ Niclas Hulting Director of Web Marketing and Social Media Trine University 11/20/12 @niclashulting Key4Women Luncheon @ Caruso’s
- 2. What is social media? • “Fundamental shift in how we communicate” • Tool(set) – help you with customer service and marketing among other things.
- 3. Social Media Facts • Over 1 billion users on Facebook • If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population • Over 50% of the world’s population is under 30-years-old • In 10 years over 40% of the Fortune 500 will no longer be here • 1 in 5 couples meet online • 1 in 5 divorces are blamed on Facebook • 69 percent of parents said they are currently “friends” with their children on a social media site • Every second 2 new members join LinkedIn • Every minute 72 hours of video is uploaded to YouTube • If Wikipedia were made into a book it would be 2.25 million pages long • 97% of Pinterest Facebook Fans are Women • 53% of people on Twitter recommend products in their Tweets • 90% of people trust online recommendations from people they know • Only 14% trust traditional TV advertisements • 93% of marketers use social media for business Facts from Erik Qualman’s “Socialnomics”
- 4. What social media is NOT? • Silver bullet • NEW • Fad • Free
- 5. When should I start using Social Media? • Now • Social media is a way for your business to stay relevant • “The businesses that don’t embrace social will no longer be around in 10 years”
- 6. Why should I use Social Media? • Your customers are! (#1 reason) • If someone calls your office – you pick up the phone; if someone tweets you – RT or @reply • Monitor your brand • Customer service, Marketing, PR, and News • Building and cultivating community and loyalty
- 7. How do I begin? • Listening and hearing • Listen to what is being said about your brand, your competition, your industry, your products, etc… • When you feel that you have a good grasp of what is being said, JUMP IN.
- 8. What do I do? • Pull vs. Push • Comcast example • Listen and monitor • Add value when possible • Give and you shall receive • DON’T SELL (at the most, push your own business and product no more than every 10 updates)
- 9. Conduct a Social Media Analysis 1. SWOT 2. Define demographics 3. Define goals/expectations 4. Assess resources available 5. Analyze existing website 6. Analyze current social media efforts 7. Communicate and set expectations for plan 8. Tools to use 9. Metrics – Tracking
- 10. (Free) Tools • Facebook Page • SM management platform (hootsuite, tweetdeck) • SurveyMonkey • MailChimp • DropBox or Google Drive • “Listening tools” – Google Alerts – Socialpointer.com – Socialmention.com – Topsy
- 11. Let’s chat? • @niclashulting • Linkedin.com/in/niclashulting • Slideshare.net/niclashulting • about.me/niclashulting