a comparison between Renault and Ford company on the basis of various parameters. Less stuff in the presentation but lot more to speak at the time of presentation.

1. After the two big failed launching of NISSAN AND
RENAULT four wheelers , they have learnt hard
way that they cannot look at all emerging markets
through same lens.

3. Both Renault and Ford has launched their small segment
models in India but Failed to stand on customers
expectations and has adopted various strategies to revive
their market in India.

4. After the big failure of their four wheelers in the very beginning of their
Entry in India, they have observed that they need to market their product
In such a manner that they can face the competition.
Recently , they have launched a small segment car “PULSE” , for which they
have done intense promotions through the help of campaigns and online ads.
The main focus of consideration was the FREE TEST DRIVE which RENAULT
adopted to capture the northern region of India.

5. They were earlier in joint venture with Mahindra which no more now and
to regain their status symbol , they have planned to launch 5 new vehicles
By the end of this 2013 to create a market niche.
Renault have already launched two models till date which are in demand
now .
Their target is to achieve 10% market share by the end of 2016 in India.

6. Renault has further extended their advertising contract with
PUBLICIS GROUPE for further 3 years.
RIHANNA , POP SINGER, is signed by renault to help them gain
popularity in other markets and Indian market too.
They have partnered with 20th century fox to launch their
limited editions.

8. Ford: Go Further
Go Further is Ford’s branding response to this changed competitive
landscape where consumer trust is won through
integrity, not advertising hype. Ford’s Go Further program seeks to
build customer loyalty by delivering cars and trucks that are fun to drive,
price competitive, are leaders in fuel economy and also support achieving
lower tailpipe emissions. Go Further is Ford’s path for delivering
on consumers’ search for value and values in the products they buy.
Electrification
Electrification is a key technology for executing Ford’s Go Further
strategy. Ford has designed their cars and trucks to be smart digital
machines. Digital technology enables their gasoline fueled Eco-boost
engine to offer the power of a larger gasoline engine from a smaller
four- or six-cylinder engine. This downsized, but powerful, engine
delivers performance, fuel economy and lower emissions at a
competitive price.

9. Cost –conscious mentality of Indians- Ford has planned to launch their
models which will cost lesser than the competitors, with which they
Will also provide more value to their customers to
Unveiled their new SUV segment car in all the exhibitions around the
world which has already create a hype in the market but they are delaying
to launch it in India as the other companies are busy occupying the
market.
Their new plant in Gujarat is costing
them very less due to lesser price
for raw material , it will help them
to lower their cost of production, by
which they will penetrate the market
with price wars.

10. Thank you.
nikhilmunjal72@gmail.com