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continuous communications
PR and e-marketing services
Top 40 Technology Consultancy 2007
                           Top 50 Outside London 2007


 what we do

  •    PR
          •   media and analyst relations
          •   news creation, issues leadership, influencer campaigns
          •   specialist distribution – print, online & social media
          •   features, articles, case studies
          •   awards and speaker platforms

  •    e-marketing
          • e-newsletters – creation, database management,
            distribution and measurement                               quot;As a hi-tech start-up, flexibility,
          • online surveys – specification, creation, promotion,       creativity, responsiveness, and ROI on
            analysis                                                   our marketing budget is key. With over 20
                                                                       years in technology, I have rarely found a
          • online advertising – Google AdWords and image ad
                                                                       company that has possessed all of these
            programmes                                                 attributes and more. EvokedSet is one
                                                                       such company. They continually surpass
  •    website development                                             my expectations in every area, and give
                                                                       NemeriX an exceptional market presence
          • definition, design, development, programming,
                                                                       and “bang for the buck”. I
            maintenance, hosting                                       wholeheartedly recommend them.quot;
                                                                       Lew Boore, VP Marketing, NemeriX SA




Slide 2                                                                       … choose to stand out
©EvokedSet Ltd. 2008
The EvokedSet team – Director Level

      Nicky Davis (Co-Founder)
              •   186k, Reading - Public Relations Advisor
              •   Companycare Communications, Reading - Senior PR Consultant (Telecom - Wireless)
              •   Synopsys, Reading - European Marketing Communications
              •   BA (Hons) English Literature - First Class (Reading University)
              •   Member of Chartered Institute of Public Relations,
                  Former CIPR Regional Chair, CIPR Accredited PR Practitioner




                                        Lloyd Pople (Co-Founder)
                                                •   Arexsys [later acquired by TNI-Valiosys], Grenoble -
                                                    Co-Founder, Director of Marketing
                                                •   Synopsys, Mt.View - Director of Strategic Marketing/Munich - Director of
                                                    European Marketing/Reading - N. Europe Technical Manager
                                                •   National Semiconductor, Swindon - Senior Engineer EDA design flows
                                                •   Racal Research, Reading - ASIC project leader
                                                •   M.Sc. Integrated Circuit System Design (UMIST)
                                                •   B.Sc. (Hons) Physics (Manchester University)




Slide 3                                                                                              … choose to stand out
©EvokedSet Ltd. 2008
our current clients


                           quot;EvokedSet provide us with an outstanding service. I am
                           delighted with every aspect of their work.quot;
                           Kevin Steptoe, VP Marketing, Pulsic




                           “EvokedSet has generated a very high profile for the IBE, and
                           enabled us to build valuable relationships with the top science,
                           business and broadcast media in the country. As a result of
                           EvokedSet’s expertise, we have enjoyed major profile coverage
                           that has provided a superb launch platform for the new
                           Institute. We set some ambitious goals for our work together
                           and EvokedSet has delivered. The return on investment has
                           been fantastic.”
                           Professor Chris Toumazou
                           Director and Chief Scientist, Institute of Biomedical
                           Engineering, Imperial College, Winston Wong Chair in
                           Biomedical Circuits




                           All of our clients are references


Slide 4                                                    … choose to stand out
©EvokedSet Ltd. 2008
Coverage: trade, national, business, broadcast, online




Slide 5                                          … choose to stand out
©EvokedSet Ltd. 2008
e-newsletters: Customer, Partner, Internal




Slide 6                                   … choose to stand out
©EvokedSet Ltd. 2008
Lead qualification programmes

      Personalised welcome



            Personalised text



      Links to landing page,
      Logged in database



          Collateral links,
          logged in database



        Automatic email link




Slide 7                              … choose to stand out
©EvokedSet Ltd. 2008
Website lead capture


  Personalised welcome


      Collateral links,
      logged in database


       Call-back fill-form


        Personalised text


    Automatic email link


     Regular links,
     Logged in database




Slide 8                      … choose to stand out
©EvokedSet Ltd. 2008
quot;EvokedSet have consistently provided us with a very responsive bespoke website service
that has evolved with us as our business has developed. Not only do they smoothly
implement the agreed plans, but they are a vital part of the ideas generation behind the
development of the site. They care about our success and that's visible through the effort
they put into delivery. We highly recommend them.quot;

                                                              Website portfolio
Chris Cox, Marketing Manager, ip.access




Slide 9                                                                                      … choose to stand out
©EvokedSet Ltd. 2008
getting started with us
      • Our goal: to make it easy to brief us and inspiring to work with us.

      • Our mission: to make a visible difference, to never stop adding value,
        and to deliver that value from the day we’re engaged.

      • Our approach: get to the heart of your communication challenge,
        create a clear messaging framework and deliver an effective and
        achievable programme

      Services
              • Strategy, branding and positioning    • E-newsletter creation and distribution
              • Web site development and strategy     • International press office
              • Specialist online news distribution   • Media and analyst relations
              • Marketing communications              • Features, articles, case studies
              • Outsourced web master                 • Speaker platforms and seminars
              • Media training                        • Extranets/Intranets




Slide 10                                                                      … choose to stand out
©EvokedSet Ltd. 2008
PR – messaging workshop




Slide 11                       … choose to stand out
©EvokedSet Ltd. 2008
Website Development




Slide 12                   … choose to stand out
©EvokedSet Ltd. 2008

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EvokedSet company presentation

  • 1. continuous communications PR and e-marketing services
  • 2. Top 40 Technology Consultancy 2007 Top 50 Outside London 2007 what we do • PR • media and analyst relations • news creation, issues leadership, influencer campaigns • specialist distribution – print, online & social media • features, articles, case studies • awards and speaker platforms • e-marketing • e-newsletters – creation, database management, distribution and measurement quot;As a hi-tech start-up, flexibility, • online surveys – specification, creation, promotion, creativity, responsiveness, and ROI on analysis our marketing budget is key. With over 20 years in technology, I have rarely found a • online advertising – Google AdWords and image ad company that has possessed all of these programmes attributes and more. EvokedSet is one such company. They continually surpass • website development my expectations in every area, and give NemeriX an exceptional market presence • definition, design, development, programming, and “bang for the buck”. I maintenance, hosting wholeheartedly recommend them.quot; Lew Boore, VP Marketing, NemeriX SA Slide 2 … choose to stand out ©EvokedSet Ltd. 2008
  • 3. The EvokedSet team – Director Level Nicky Davis (Co-Founder) • 186k, Reading - Public Relations Advisor • Companycare Communications, Reading - Senior PR Consultant (Telecom - Wireless) • Synopsys, Reading - European Marketing Communications • BA (Hons) English Literature - First Class (Reading University) • Member of Chartered Institute of Public Relations, Former CIPR Regional Chair, CIPR Accredited PR Practitioner Lloyd Pople (Co-Founder) • Arexsys [later acquired by TNI-Valiosys], Grenoble - Co-Founder, Director of Marketing • Synopsys, Mt.View - Director of Strategic Marketing/Munich - Director of European Marketing/Reading - N. Europe Technical Manager • National Semiconductor, Swindon - Senior Engineer EDA design flows • Racal Research, Reading - ASIC project leader • M.Sc. Integrated Circuit System Design (UMIST) • B.Sc. (Hons) Physics (Manchester University) Slide 3 … choose to stand out ©EvokedSet Ltd. 2008
  • 4. our current clients quot;EvokedSet provide us with an outstanding service. I am delighted with every aspect of their work.quot; Kevin Steptoe, VP Marketing, Pulsic “EvokedSet has generated a very high profile for the IBE, and enabled us to build valuable relationships with the top science, business and broadcast media in the country. As a result of EvokedSet’s expertise, we have enjoyed major profile coverage that has provided a superb launch platform for the new Institute. We set some ambitious goals for our work together and EvokedSet has delivered. The return on investment has been fantastic.” Professor Chris Toumazou Director and Chief Scientist, Institute of Biomedical Engineering, Imperial College, Winston Wong Chair in Biomedical Circuits All of our clients are references Slide 4 … choose to stand out ©EvokedSet Ltd. 2008
  • 5. Coverage: trade, national, business, broadcast, online Slide 5 … choose to stand out ©EvokedSet Ltd. 2008
  • 6. e-newsletters: Customer, Partner, Internal Slide 6 … choose to stand out ©EvokedSet Ltd. 2008
  • 7. Lead qualification programmes Personalised welcome Personalised text Links to landing page, Logged in database Collateral links, logged in database Automatic email link Slide 7 … choose to stand out ©EvokedSet Ltd. 2008
  • 8. Website lead capture Personalised welcome Collateral links, logged in database Call-back fill-form Personalised text Automatic email link Regular links, Logged in database Slide 8 … choose to stand out ©EvokedSet Ltd. 2008
  • 9. quot;EvokedSet have consistently provided us with a very responsive bespoke website service that has evolved with us as our business has developed. Not only do they smoothly implement the agreed plans, but they are a vital part of the ideas generation behind the development of the site. They care about our success and that's visible through the effort they put into delivery. We highly recommend them.quot; Website portfolio Chris Cox, Marketing Manager, ip.access Slide 9 … choose to stand out ©EvokedSet Ltd. 2008
  • 10. getting started with us • Our goal: to make it easy to brief us and inspiring to work with us. • Our mission: to make a visible difference, to never stop adding value, and to deliver that value from the day we’re engaged. • Our approach: get to the heart of your communication challenge, create a clear messaging framework and deliver an effective and achievable programme Services • Strategy, branding and positioning • E-newsletter creation and distribution • Web site development and strategy • International press office • Specialist online news distribution • Media and analyst relations • Marketing communications • Features, articles, case studies • Outsourced web master • Speaker platforms and seminars • Media training • Extranets/Intranets Slide 10 … choose to stand out ©EvokedSet Ltd. 2008
  • 11. PR – messaging workshop Slide 11 … choose to stand out ©EvokedSet Ltd. 2008
  • 12. Website Development Slide 12 … choose to stand out ©EvokedSet Ltd. 2008