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DESIGN
HUDDLE@THEFORT
#designhuddle
Layout
#designhuddle
Things to ask
#designhuddle
What if...
#designhuddle
Does it create a mood?
#designhuddle
Have good craftsmanship?
#designhuddle
Clearly state the concept?
#designhuddle
Have a grid structure?
#designhuddle
Have a clear message?
#designhuddle
Use alignments?
#designhuddle
Rhythmic Devices
Horizontal Banding
Vertical Banding
T-Shaped
z-Shaped
O-Shaped
Pivot
S-Shaped
Box
L-Shaped
C-Shaped
Triangle
Open Space
No Space
M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO
TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?
M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO
TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?
M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO
TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
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M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO
TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?
M-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOO
TUDE WITH AN ATTITUDE! BOOM-SHAKALALA! H
Change-of-Scale
Transparency
Escaping Boundaries
reflective
CropPing
Positive Negative
Color
#designhuddle
Vibrant
full of energy and enthusiasm
Urban
characteristic of a city or town
Zing
energy, enthusiasm, or liveliness
Belle
from skin tones to colors that flatter
Powerful
strength, quality, and 100% honey badger
Tender
kind, gentle, or sentimental nature
Party
a night on the town
Relax
rest, enjoy, and yawn
Organic
suggestive of earth and soil
Baked
warm, comfort, affectionate, and kind
Typography
#designhuddle
Things to ask
#designhuddle
Is the type 

right for the target?
#designhuddle
Working with the concept?
#designhuddle
Legible?
#designhuddle
Part of the unified whole?
#designhuddle
Enough contrast?
#designhuddle
Connect with 

the right emotion?
#designhuddle
#designhuddle
#designhuddle
#designhuddle
#designhuddle
What if...
#designhuddle
Thank You
@whistle
whitmoyer.com

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