This document discusses how brands can encourage their communities to pin content to grow their business on Pinterest. It provides key Pinterest statistics like 176 million registered users and highlights how top brands engage on the platform. The document outlines winning pinning strategies for brands like sharing behind the scenes content, sparking ideas, and driving traffic. It emphasizes the importance of creating unique, visual content in real-time for Pinterest and things to keep in mind like legal issues, measurement, and top performing brands on the platform.
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Pinterest Social Spotlight
1. nick westergaard | branddrivendigital.com
social spotlight
BRAND DRIVEN digital
pinterestHow Encouraging Your Community to Pin
Your Content Can Grow Your Business
28. what can you pin?
‣ Upload, save, and sort items or “pins”
‣ Curate online content via “Pin It” buttons
‣ 3 categories — photos, videos, gifts (Note - you can assign a price to a gift)
‣ Organize pins on “boards”
47. pinterest legal issues
‣ Pinterest has a notification system that enables copyright holders to
request content be removed
‣ A “nopin” HTML tag was released by Pinterest to allow copyright holders
to block pinning actions
‣ Digital Millennium Copyright Act protects Pinterest but not you
‣ Added automatic attribution for content from YouTube, Flickr, Behance,
and Vimeo
48. pinterest measurement
‣ Engagement data — Total number of followers
‣ Sharing data — Repins from others
‣ Referring links on site
‣ Sales — direct or indirect
49. ‣ L.L. Bean
‣ Nordstrom
‣ Lowe’s
‣ KEEN
‣ Modcloth
‣ Lululemon
‣ Birchbox
‣ Anthropologie
‣ Real Simple
‣ HGTV
Top 10 Brands on pinterest
In no particular order