The speech I gave at Viscom 2010. The different approach between digital signage and broadcasting philosophy.

1. VISCOM / 21 October 2010
DIGITAL SIGNAGE
From the broadcasting logic to the 3C model

2. About us

3. The group
marketing intelligence /
brand and corporate identities / innovation solution provider
communication
one group, two highly structured realities, able to offer a wide-range of services,
from the traditional communication to the most innovative solutions in digital
and telecommunication fields

4. distinctive features
born well-structured
digital solutions tailor/factory
innovation, always digital hub
grow together

5. what we do
Innovation Solution Provider

6. Enter at Viscom 2010

7. Enter at Viscom 2010
to dialogue in an autorithy context
to exchange views on innovative solutions
to tell a method

8. the 3C model
Contents
Context
Customer experience

9. the broadcasting model
Coverage and Frequency to reach the target
Lack of effective dynamics to involve the audience

10. What the web teaches us
content value depends on:
Its relevance to the context
Its capability to meet the users needs

11. What the web teaches us
the Communication success depends on:
the attractiveness of the content
to be put it into context
the capability to involve

12. for the Digital Signage
To put it into context: pertinence to a place/context
Communication shuold meet the audience needs, in a
specific place

13. What potential ?

14. the medium value
Meet a need properly means to strengthen the authority

15. the medium value
Possibility of activating direct marketing experience

16. the medium value
To transmit commercial communication according to the tool:
behavioural advertising

17. the medium value
Capitalize the reply to users needs in order to maximize
commercial communication

18. the medium value
Increase the receptive users spectrum covering also
brackets peculiar in digital divide

19. our horizons

20. with AEMcom for “la Notte dei Musei”

21. with AEMcom for “le Corde dell’anima”

22. with Deborah for interCHARM

23. with Fiera Milano Congressi at ESMO

24. Our horizons
To invent new uses and functionalities [Content]
To see new contexts [Context]
To increase value experiential [Customer Experience]

25. contacts
Via Stefanardo da Vimercate, 28 20128 Milano
Tel: +39 02 25514 300
Fax: +39 02 25514 302
www.enter.it
info@enter.it
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